Why You Need to Use IGTV to Kickstart Your 2021 Marketing Campaign

With more and more people joining the social media bandwagon, it has become imperative for every business to have a strong social media presence. Not only does it help companies stay connected with their audience, it also helps them access their needs and boost their brand’s popularity.

Having a user base of 1.16 billion, Instagram is definitely one of the most popular social media channels that give brands an unmatched opportunity to reach out to their global audience. Loaded with interesting features and benefits, it, over the years, has proved out to be one of the best digital channels for both users and digital marketing companies alike.

Out of all its interesting features, Instagram TV or IGTV has taken center stage and proves to be the perfect channel to promote your products and engage with your audience. It can be used to establish deeper connections with your target audience and enhance awareness about your brand. In fact, the addition of IGTV has opened up various new avenues for a good business Instagram marketing strategy.

What is IGTV?

IGTV, also known as Instagram TV, is a feature on Instagram that allows users and businesses to share long-form videos to showcase their products and services. You can also use it to create self-help DIY videos and promote your brand. Originally launched as a stand-alone app, IGTV can help you take your marketing efforts to the next level. It offers you the easiest way to create and share high-quality video content with over a billion Instagram users. Thus, offering you the opportunity to gain much-needed traction through the new and still-evolving Instagram channel.

Why Should You Be Using IGTV to Promote Your Business?

Video marketing has gained a lot of traction in the recent past. Companies find creating videos interesting and way more rewarding. Not just that, consumers too prefer watching videos to learn more about different products and services. And with IGTV proving out to be one of the most popular video sharing and viewing tools, there’s no doubt that it should be included in your social media marketing strategy.

So, if you’re looking for ways to turbocharge your marketing campaigns in 2021, Instagram’s IGTV can give a kickstart to your video content journey. Here’s why you must embrace IGTV if you want your brand to become a global internet sensation. Let’s dive in together.

1. It’s a Powerful Way to Reach Out to Your Audience

If a picture speaks a thousand words, a video speaks a million. There’s no surprise that audiences love video-based content. In fact, high-quality dynamic videos have always proved to grab your users’ attention for a longer span of time. They are far more interesting and engaging than even your best-written pieces of content or uniquely captured images.

So, if your goal is to sell your products and services through effective storytelling, there’s no medium that’s better than creating high-quality videos and sharing them with your target audience through IGTV. In fact, as per the latest finding, promoting your brand through IGTV can help you increase your user’s purchase probability by about 97%. Interesting, isn’t it?

2. It’s the Easiest Way to Showcase Your Products and Services

IGTV videos allow you to better market your products and services. You can use the power of this platform to:

• Introduce your business to your audience
• Promote your products and services
• Explain the features, benefits and applications of your products
• Let your audience know about your latest offers and deals
• Create explanatory self-help and how-to videos
• Build a powerful user community

3. It Offers Businesses More Room for Creativity

IGTV has been specially designed to support long-form videos – something that other platforms cannot do. On IGTV, regular users can create videos of up to 10 minutes in length, while verified users can host videos that are about an hour long. This gives businesses more room for creativity and offers more opportunities for engagement and conversions. Additionally, you can also include clickable links into your IGTV videos for directing your Instagram followers to your landing pages for boosting your web traffic and sales.

4. It Allows You to Host a Series of Videos for Various Themes and Topics

IGTV allows you to create a series of upbeat videos on a particular topic to keep your audience engaged and hooked onto your channel. You can create and organize a number of videos that play automatically one after the other. Thus, making it easy for your users to find and view related content, instead of haphazardly sifting through the videos to find what interests them. It’s a perfect way to stay consistent and relevant to your message, tone and business. Your video series could include various how-to videos and demonstrative content that aims to educate your users about your products, offering better chances of engagement through Instagram likes, shares and comments. Video series are a great way to:

• Build your brand
• Organize your content in a much better way
• Keep your users engaged
• Stay clear and consistent with your message

5. Gives More Opportunities for Network Building

Creating IGTV videos is a serious business that allows you to build an ever-lasting relationship with your connections and users. By creating long-form videos, you can help address your users’ challenges, difficulties, interests, and more. Such videos are sure to grab your users’ attention and help them resolve their issues, making them your ardent fans and followers.

How to Use IGTV to Boost Your Marketing Campaigns

Now that we know the various benefits of incorporating IGTV videos into your 2021 marketing strategy, let us take a look at various ways to use IGTV to promote and establish your brand among your real Instagram followers. Here’s how.

1. Design Videos Based on Your Demographics

Relevance is the key to digital marketing, and it holds good for IGTV videos too. Understand your audience’s needs and then create an effective strategy to create videos that help serve their requirements. You must also keep your users’ age, gender and other specifications in mind to ensure the content you create is relevant to them.

2. Keep Your Messaging Simple, Yet Clear

Remember, the attention span of your audience is probably just 1 minute. You have to grab their attention within that 1 minute to ensure they stay hooked onto your video for long. So, keep your video content simple yet engaging. Also, keep the messaging clear and consistent.

3. Keep the Volume of Your Videos Welcoming

Make sure the volume of your videos is not alarmingly high, something that scares your audience and forces them to stare away from your channel. Keep the volume of your videos pleasing to the ears – neither too high nor too low. The volume should be such that your viewers can easily watch and enjoy your content in a public place, with or without their headphones.

4. Consider Creating a Videos Series

Instead of creating a long video that’s difficult to watch and comprehend, you must break your video tutorials, demos and tips & tricks into a set of small video series. The benefit of video series is that they can be easily watched and enjoyed by your audience even when they are running short on time.

5. Optimize Your Video Content with Descriptions and Hashtags

Adding relevant tag lines, descriptions and hashtags goes a long way in improving the visibility of your IGTV videos on Instagram. By adding trending hashtags in the video description, you make sure your content is visible to not just your existing Instagram followers but to other relevant audiences as well. You can also include necessary links in your description to embed a strong call to action that tells your users what they should do after watching your video.

6. Keep it Real

Make sure you keep your IGTV videos simple, interesting and real to help people easily connect with you and your brand. Give your audience a personal touch. Show them personalities who keep your business up and running. Also, don’t be afraid to share your struggles, challenges and failures to help your users understand you and your brand in a much better way and develop a deep connection with you.

7. Ensure Your Brand is at the Center of Everything You Create

Make sure all your marketing efforts are geared towards the ultimate success of the brand. Never deviate from your purpose and ultimate goal – to promote and establish your brand in the digital space. While sharing cute videos can help you get more audience, they probably won’t bring you any business growth or revenue.

The Final Take

Still in infancy, IGTV is definitely a powerful digital medium to promote your brand and build a strong community of followers and customers. IGTV combines the power of both YouTube and Instagram and allows businesses to keep their audience hooked to their products and services. Its powerful features make this one of the most desirable platforms for companies to promote their business. So incorporate it into your 2021 Instagram marketing strategy and increase your social media engagement many times.