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What Are “Promote It @” Comments & How To Get Rid Of Them From Your Posts?

What Are “Promote It @” Comments &Amp; How To Get Rid Of Them From Your Posts?

If you regularly use your Instagram account, then chances are that you’ve already encountered a few ‘Promote it @’ comments. It can seem surprising at first, especially as the trend seems to be taking off. The answer to your question lies in the Instagram algorithm.

With the way the Instagram algorithm works right now, it’s easier to get discovered by real Instagram followers when you post on other people’s content. They may or may not be people you follow. While many people are turning to leaving comments on as many posts as they can, you should be careful. Using this strategy excessively can turn you into an Instagram spammer.

When you get Instagram notifications and you go to check, you typically expect the comment to come from your family or friends. You might not even be surprised by a comment from a random person who came across your account. However, if you keep coming across comments that appear to be spam – what do you do?

People often get annoyed with Instagram spammers that leave ‘Promote it @’ comments then? This is due to the fact that it bears no relevance to their profile, or the kind of content they are posting. The comments are left sporadically, and often are used to promote other content creators instead.

What Are the ‘Promote it @’ Comments That You Keep Seeing?

The way people promote themselves on Instagram is directly related to how the algorithm provides exposure. This means that if people are aware that using certain tips can skew the favor of the Instagram algorithm toward them, they are likely to use those tips.

So when brands and influencers learnt that they could gain exposure by getting people to comment on their posts, their priority was user engagement. However, the algorithm now focuses on personal connections over businesses. This is as a part of Instagram’s drive to push real connections on their platform.

What this means is that the people who comment in your posts will be given priority by the algorithm. This applies especially to the kind of content that you and your followers see. On top of this, when it comes to the top two comments shown, the algorithm prioritizes comments from verified profiles. This could be the case even if you used the platform to communicate regularly with another close friend or faily member on a regular basis. These comments, known as ‘sticky comments’, are prime real estate for businesses and brands that want to expand their real Instagram followers.
But it isn’t just big brands and verified profiles that are posting ‘Promote it @’ comments on Instagram. Fake Instagram accounts are also using these comments to boost their Instagram engagement.

These profiles are typically often run by bots and follow each other en masse to get large numbers of followers. If you click on their content, you’ll consistently discover that their engagement rate is low, if there at all.

Another category of Instagram spammers you should be aware of are the Instagram pod groups. These accounts aren’t necessarily fake, but they’re often run for the sole purposes of getting Instagram followers.

But is there anything you can do to protect yourself from the ‘Promote it @’ comments? Or should you simply allow users to comment spam on your posts? If you want to delete their comments or are looking for a way to permanently disable ‘Promote it @’ comments from your Instagram, then you’re in the right place.

How Can You Remove Those ‘Promote It @’ Comments on Instagram?

Instagram gives you a lot of flexibility when it comes to controlling who can comment on your posts. This is a necessary step not just to stop online spammers and scammers, but also a way to deter issues like cyberbullying.

There are various steps you can take, that may or may not be effective, depending on your particular scenario. Let’s look at all these cases one by one:

How Can You Remove Those 'Promote It @' Comments On Instagram?

1. Delete the Comment

You can delete the comment that you don’t like, and you’ll never have to think about it again. Simply click on the comment and keep pressing down until the pop up appears. Then choose from your options to delete.

However, this only gets rid of the specific comment you deleted. The comment creator can still come back and leave behind a ‘Promote it @’ post at any time. Deleting the comment also doesn’t stop similar comments from other fake Instagram accounts from appearing on your post’s comments section.

2. Turn Off Commenting for the Post

You can also turn off commenting for the post altogether. To do this, you’ll need to first click on the three dots on the top corner of the piece of content in question. Then when the drop-down menu appears, simply choose ‘Turn Off Commenting’.

This is a very subtle way of ensuring that ‘Promote it @’ comments can’t appear on your post. However, this also means that no one will be able to comment on your post anymore.

So if you only want to get rid of a certain sort of comment, then this isn’t the ideal solution for you.

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3. Block Their Profile

If you come across an Instagram spammer who you want to stop from commenting on your posts, then you can block their profile. While this is an extreme step, it does ensure that you won’t be bothered by that Instagram spammer ever again.

Similarly, you also won’t be able to prevent other users from leaving similar comments on your posts. You will have to keep individually blocking them every time leave a ‘Promote It @’ comment on your post. .

4. Use Instagram Privacy Settings

There is one way you can get exactly what you want by preventing such accounts from leaving comments on your posts altogether. You will need to turn to the Instagram privacy settings to find a way to block certain people, or groups of people, from commenting on your posts.

First you’ll need to go to Comment Controls. This can be reached by clicking on the gear shaped wheel on your profile. This will take you to an option called ‘Edit Profile’. From here, you’ll be presented with three choices on the kinds of people that can comment on your posts. These include:

  • People you follow on Instagram, and the people who follow you back
  • Only the people you follow on Instagram
  • Only the people who follow you on Instagram

You can choose from of these three. To stop ‘Promote it @’ comments, you should choose the ‘Only People You Follow’ option. This lets you directly monitor who can comment on your posts, and who can’t.

When it comes to the other two options, they both make it very easy for Instagram spammers and fake Instagram accounts to keep commenting on your posts. Instead, opt to allow only the people you follow to comment on your posts.

Follow your close family and friends. Then you can rest assured that the people in your circle can continue to like and comment on your posts.

Why is it Necessary to Disable ‘Promote it @’ Comments?

There’s no penalty if you don’t get rid of the ‘Promote it @’ comments on your post. However, unless you delete them, everyone who encounters your post will find the spam content. In a visually-oriented platform like Instagram, it’s important to pay careful attention to how you present your profile.

On top of that, you also risk exposing your loved ones to content that could potentially harm them. Remember that many of these fake Instagram accounts are run by people that have an agenda behind creating their profile. A friend or a relative who clicks on a post from a scammer could end up losing money, as an example.


Remember that on Instagram, it’s only business profiles that can promote their profiles in this way. At the same time, you should also avoid making similar self promotional posts in Instagram. If you own your own Instagram business and want to get real Instagram followers, then you’ll need to focus on your content.
By creating quality content, you already skew the algorithm in your favor. Then, you need to consider going out of your way to do research on both celebrities and your audience, who may be interested in your brand. Then, leave authentic comments on their posts and wait to hear back from them.

Writing an interesting or a witty comment that invites a response is a much better strategy for gaining momentum and growth on Instagram. If you want to be a successful Instagram influencer, then you’ll need to be able to reach out to people in this way.

As long as you follow the advice given in this list, you’ll be able to handle those promotional comments in no time. If you want to ensure that everyone you care about can still comment, then just remember to follow them.

What Are “Promote It @” Comments & How To Get Rid Of Them From Your Posts? by Mr. Insta Team,
Instagram Optimization and Hashtags Research
Do you need an Instagram expert to complete an in-depth evaluation of your Instagram account & provide you with an action plan?

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