Tips to Get More People to Respond to Your Story Question
Many businesses use Instagram to expand their audience reach and engagement levels, and for good reasons. It has been found that the majority of the users on the platform follow a minimum of one business page. Besides this, people also love following influencer accounts to receive genuine reviews about products and services and to find out about the latest trends. Whatever your brand, Instagram is a great way to communicate and engage with your audience.
Over the years, the platform has come up with many different features for increasing engagement and boosting brand awareness. Released in 2016, Instagram Stories was one such feature that shook up the world of social media engagement. It allowed people to share their content by adding a lot of engaging features like GIFs, stickers, music, and links. One of the best additions to the list of Instagram Story features is the question sticker. In this article, we will do an in-depth exploration of the Instagram question feature and the ways it can be used to get more participation from the users.
Instagram question sticker: How does it work?
The question sticker in Instagram Stories was first introduced in July 2018. It essentially allows users to ask questions from their followers or invite the followers to ask questions. When the latter technique is employed, the responses to the followers’ questions can be given in subsequent Stories. The responses from followers can be read in the DM section, which means that they can only be viewed by the user. The user can choose to share the response publicly in their Story; however, the username and photo of the follower will not be shown.
The biggest advantage of the Instagram question sticker is that it can be used to invite followers to engage with you privately. At the same time, it is not as invasive as direct messaging the followers. You can also use the emoji slider or polls sticker to ask questions from the followers. However, the question sticker allows followers to respond in the form of text.
How to use Instagram question sticker?
You can add the Instagram question box sticker in your Story just like you would add any other sticker. After adding an image or video to the Story, all you would have to do is select the sticker icon from the top right corner. From the menu that pops up, you can choose the question box sticker and type out the prompt in that. Once you have completed this, you can place the question sticker wherever you like on the page. You also have the option to change the color of the sticker from the color options. When you post an Instagram Question Story, your followers can send in their responses to it within 24 hours. You will be able to view the followers’ responses in your DMs, and you can choose to respond to them at your leisure. You can also feature chosen responses as an Instagram Story.
How to use the Story Question to get more responses from your followers?
The Instagram Story Question feature is a great feature to enhance engagement, but the question remains – how do we use it most effectively? Here are some great ideas to use the question sticker to increase brand loyalty and connect with a wider audience –
1. Answer FAQs
There must be some questions that your audience tends to ask over and over again, and replying to each of them individually can be quite a task. You can use the question box sticker to ask your followers to submit their questions, which can then be answered publicly through the subsequent stories.
2. Promote your services in the form of mini consultation
If you hold expertise in any area or your business revolves around providing expert advice on certain matters, you can use the question sticker to provide a mini-consultation session to the followers. This will be a great way to promote your services, as your followers will get a taste of the services you provide, and they might be encouraged to hire you.
3. Host a challenge or giveaway
The question sticker can also be used to host challenges and giveaway sessions, which can be great for boosting engagement and giving back some love to the followers. For instance, you can add an image to your stories and then invite your followers to post a caption for it through the question box. The best responses can be featured in the subsequent stories, and you can also use this challenge to do a giveaway.
4. Provide exclusive insight
The question box sticker can also be used to share exclusive information and insights with the audience. This information can pertain to some aspect of your brand or yourself. The followers will be delighted to receive these insights and connect with you on a more personal level.
5. Create interactive games
A creative way to use the question box sticker is by hosting an interactive game through it. Recently, the streaming service provider Netflix held an interactive guessing game with their audience. They invited their followers to guess certain things about popular series, after which the most popular responses were shared publicly. You can also use the question sticker to create interactive games to keep the audience engaged.
The question box sticker can also be used to share fun facts about yourself or your business. People usually are interested in knowing the human behind the brand, and your followers would certainly prefer connecting with your business on a more human level. You can use the question sticker to invite the audience to ask about you, and the responses can be given privately or publicly.
7. Collecting questions
The question box sticker is not just useful for hosting live Q&A sessions. You can also use this feature to collect common questions related to your brand. These can then be answered through a video, image, Instagram Live session, or even a blog post. The audience will certainly appreciate that you took the time out to answer any queries they might have.
8. Invite followers’ recommendations
If you are having a hard time making a decision about your brand or business, you can take the help of your audience. After all, your brand or services are catering to them. You can use the question box sticker to invite your followers to send in their recommendations or crowdsource ideas for an upcoming campaign. You can also increase audience engagement by asking your followers recommendation questions like where to eat, what movie to watch, etc.
9. Promote your business
You can also use the question sticker to share more information about the services and products you provide through your business. There must be certain questions that many of your followers would be asking on a regular basis. You can also invite your followers to send in their questions through the question sticker. As the questions keep coming in, you can add them to your list and prepare the answers for them in detail. These answers can be shared through your website’s FAQ page or through the story highlight section of your Instagram profile. By adding the FAQs to the highlights, future visitors would also be able to look through them. This would be a great way to promote your business while engaging your followers.
10. Ask your followers questions
You can also turn the tables and ask questions from your followers. This can be a great way to engage them in a conversation. As humans, we all love when someone cares enough to ask us genuine questions and is interested in our answers. You can simply ask your followers about any highlight of their day, which can then be built into a conversation. It will allow you to connect with your audience on a deeper level. You can also ask them questions like –
· What is something you struggled with in the past?
· How can we better help you?
· What was something that made you happy today?
It is important to remember that on social media platforms like Instagram, it is all about getting personal. The Instagram question sticker can be a great way to develop a more personal connection with your followers. With the tips provided in this article, you will be able to invite your followers to engage in a more personal conversation. Your audience will certainly appreciate the time you would take in engaging with them on a deeper level. By using the aforementioned strategies, you will be able to receive more responses to Story questions.
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