Tips for Keeping Leads Interested in Your Brand Through Instagram Engagement
Instagram is among the top social media platforms in the world. With the right engagement, brands can take advantage of this popularity and turn views into sales. However, this is easier said than done. There are certain challenges to the marketing potential of Instagram, including competition from other platforms and reduced engagement rates. Fortunately, despite these setbacks, there are ways to increase your brand’s engagement on Instagram. In this article, we have provided tips that will help with Instagram lead generation and Instagram lead management with engagement:
1. Post consistently
If you want to boost your engagement rates and get new followers, you have to stay active on Instagram. The recommended number of posts per day is 1-2. This way, your feed will remain relevant and fresh. It also gives you more opportunities to get new followers. Apart from this, you must also know the best time for posting on Instagram, especially considering the algorithmic timeline of Instagram.
Different experts have different recommended post times. Some say that you should make your first post between 8 AM to 9 AM or 2 PM to 5 PM and the second post at 5 AM. However, because of different opinions, content creators are often confused. It is important to note that there is no best time or the right number of posts to make every day on Instagram. What you need to do is use the insights given in your Instagram Creator or Business account and uncover the habits of your followers. By doing this, you will learn the time when your followers are most active and you can schedule your posts accordingly. This will ensure that your posts appear at the top of your followers’ feeds.
2. Create carousel posts
When it comes to in-feed posts, carousel posts are your best option. Compared to single in-feed posts, they have a higher engagement rate. When you use all the carousel slides, you will attract more engagement. Carousel posts can be used for sharing photo dumps, tip-based threads, and before and after photos. Through these posts, you can include as much detail and information as you want. Your audience will be more inclined to save the post, which will boost your engagement even more.
3. Get feedback through questions and pools
Polls can be used for getting feedback from your followers. You can ask them about their favorite products, the content you post, and the content they want to see. This feedback can help craft posts that receive maximum engagement. Another great way to increase engagement is through the “Ask Me Anything” question. This will allow your followers to ask you personal questions or questions about things you are an expert in.
You can also try the Swipe Meter. It is a great feature for surveying your audience and getting their opinion on something. You can use this for knowing if your audience loves a specific outfit, product, etc.
4. Give a face to your Instagram
If it’s suitable for your brand, try showing your face throughout your content. Posts with a human face are more likely to receive likes and comments. People like seeing people. They will be able to connect more with an account with a face. Since it feels more personal, your viewers will engage more with your content.
5. Tell stories
There are a lot of brands on Instagram that post mediocre content. You don’t want your posts to get lost in them. It is important to use different forms of content for captivating your audience, instead of preaching to them. Instead of acting like a businessperson, you should act like a storyteller who tells small stories through videos, captions, Instagram Stories, and more.
People want connection. If they feel emotionally connected to your content, they will be more likely to share it and buy your products. Take the examples of companies like Nike, Red Bull, Lego, etc. They are great, creative storytellers.
One way you can do this is through user-generated content resonating with your brand. Also, you can use your captions to tell a story. Longer captions that are authentic are quite popular as they make you appear more human. As a result, you will be able to build a deeper connection with your followers.
For growing on Instagram, you must analyze the content you have posted in order to know what your audience resonates with. Once you know the type of content that receives the most engagement, you can plan more content in that style. When you are analyzing your content, you must take a look at the engagement rate of your posts over a month. Note down the posts that have received the highest engagement. So, if tutorial posts are the ones that receive the most engagement, you can try creating more such posts.
The hashtag you use can make a lot of difference to your post. It can either get you to the top or sink you to the bottom. Don’t create too generic hashtags as you will be facing competition from millions of other posts with the same hashtag. You should use a mix of industry-specific and trending hashtags to find one that helps you connect with your targeted audience. If you want to get the best results, you have to research the hashtag. Take a look at the top-performing posts and the number of likes and the type of content they have. If it matches, you have the right hashtag for your brand.
Another thing that you have to focus on is the number of hashtags. Even though you can add up to 30 hashtags on Instagram, using all of them underneath your caption will make you look unprofessional and your post untargeted. The posts with the most interaction are the ones with over 11 hashtags. Just one hashtag is capable of increasing your engagement by up to 12.6%. To find the right number of hashtags for your brand, you should take a look at your competitors’ posts. Then, try out different volumes until you find the one that works for you.
Remember that Instagram’s algorithm can recognize spammy behavior and even penalize it. By changing the type and number of hashtags, you can ensure that this doesn’t happen. Also, make sure that you use the right hashtags. Some brands have used hashtags that belong to certain communities and subcultures on the internet and faced backlash.
8. Host a giveaway
Who doesn’t like getting free stuff?
Hosting giveaways is a fun and effective part of your Instagram strategy. However, this cannot be a generic giveaway. These intentional giveaways must entice your existing as well as targeted followers and must be authentic to your brand. This prize can be a service, product, or experience. Regardless of what it is, you will definitely see an improvement in engagement. Since the aim of the giveaway is to increase engagement, the best format would be share/tag/follow. It is a simple and straightforward way to gain engagement from a single post.
9. Geotag your location
Geotags can help with your reach growth, increase the engagement on your posts, and find new followers. It can also help gain more saves. For example, if you are at a popular location like a beach or a trendy café, geotag that spot. So, your followers will see the post and might visit that place. Also, they might save the post to check it out later.
10. Engage in conversations
While you are trying to run your business, you want to spend most of your time finishing up the pending tasks. You might not have the time to interact with people. However, if you want to increase your engagement, you have to participate in two-way conversations. Consider this, your followers see your stories, feed posts, or reels and want to compliment you on your content or maybe they want to ask you a question. Once they have started the conversation, they expect a response. They want to know that you, as a brand, prioritize them. If you do engage in conversation, they will respond better to your posts. Engaging prospective buyers with a conversation might end up with them following you.
You must know how to create the perfect balance. You must act like a human. It’s your job to make sure that your audience feels welcome. Frequent interactions will also push your posts on top which will capture more eyes.
It is important to remember that increasing your engagement rate isn’t something that can be done within a day or a week. It takes a lot of time, effort, and patience. You have to experiment with different strategies and analyze the results. Track your performance and soon, all your hard work will pay off. If you need some help, you can contact Mr. Insta and gain more real Instagram followers on your account. It works best for people who want to be an influencer and promote themselves on the platform. They can help you get free Instagram views, free Instagram likes, free Instagram followers, free Instagram shares, and more.
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