The Ultimate Make Up Guide to Get the Flawless Natural Look for Instagram Marketing

For aspiring beauty influencers on Instagram, looking good is part and parcel of their Instagram marketing efforts. After all, who would take them seriously if they preach about beauty without looking good themselves, right? Traditionally, beauty influencers would go over the top with their makeup, but this trend is slowly changing. Nowadays, more and more of them are opting for natural look makeup, and the fact is that it works.

If you’re an aspiring beauty influencer yourself and are wondering how to achieve that flawless natural look for your Instagram feed, you’re at the right place. We’ve created this ultimate makeup guide just for you so you know the cosmetics to buy for a natural appearance that never fails to amaze your Instagram audience. So, without any further delay, let’s get right into it!

1. Take care of your skin

It goes without saying – if you’re aiming for a natural look, you can’t use a ton of makeup and cosmetic products. Instead, your focus should be on the correct application of the products you have at your disposal, which this makeup tutorial will get to in a bit. Before anything else, you must pay attention to your skin and take care of it. We recommend developing a daily skincare routine.

Regular toning and cleansing are vital, but apart from them, you should also focus on your skin’s texture. For instance, if you have blackheads and acne, clear them up using home remedies. For blackheads, you can use a combination of jojoba oil and sugar scrub. You can also use coconut oil if you don’t prefer using jojoba oil. To clear acne, we recommend using tea tree oil.

Once the acne and blackheads are cleared up, it’s time to treat skin irritation and redness. If your skin is sensitive, it’s best to use hydrating products. Complete your skincare routine by reducing pigmentation and fine lines. A Vitamin C or retinol serum should do the job.

2. Apply a primer instead of a foundation

Typically, a primer is applied first, followed by a foundation. However, since you’re going for the natural look, we recommend using only a primer. The reason? Foundation tends to be thick, and its use may result in your skin’s pores being clogged. When you apply makeup directly over a primer, it stays in place for a long time and doesn’t slide around.

You can pick from a variety of primer products. Some of the most popular options include:

• Hydrating primer: If you have dry skin, there’s no better primer product out there than a hydrating primer. These primer products are oil-based and contain ingredients like antioxidants and hyaluronic acid, which nourish and moisturize the skin. Using a hydrating primer will also ensure the smooth application of highlighters, contours, and other base products.
• Matte primer: For people with oily skin, this is the best primer product. It’s incredibly effective at smoothening fine lines, blurring pores, and evening out the texture of the skin. Matte primer products typically contain silicone, which ensures that the skin’s pores are filled and prevents creases in the makeup.
• Color correcting primer: If you want your underlying skin tone to be counteracted, use a color correcting primer. For instance, people with purple dark circles under their rosacea or eyes can benefit from color correcting primers as they can neutralize the undertones and correct the appearance of the dark circles.
• Illuminating primer: An illuminating primer is ideal for adding a glow to the face, which makes it the perfect primer product to use ahead of special events and occasions. Illuminating primers are also great for an extra-hydrated appearance.

3. Don’t go overboard with your concealer use

Skin blemishes are natural, but the fact is that if that they are prominent in your photos, they won’t win you many Instagram likes. This is where a concealer can come in handy and cover up those blemishes. However, you’ve got to be careful with your concealer use – too much can completely cover your blemishes, and that’s not really natural, right?

We recommend using a concealer with a hydrating and lightweight formula. Also, if you apply foundation (even though we recommend against it), make sure that the concealer’s texture is the same as your foundation’s. Opposite textures can lead to a patchy appearance.

When it comes to applying the concealer, use a combination of your fingertips and a brush. This will allow the concealer to blend in perfectly. Follow your concealer application up by dusting your skin with a setting powder. For instance, banana powder can do you a world of good if your aim is to make your skin appear brighter.

4. Color up those cheeks with a blush

Next, it’s time to add a dash of color to your cheeks. You can do this by using a blush. Again, you don’t want to use too much of it – a touch of it should be enough to give your cheeks a healthy and youthful glow. The right use of blush can also add an extra dimension to your makeup.

When you’re aiming for a natural look, it’s best to choose from colors like apricot, deep rose, mauve, and pale pink. These colors will effortlessly complement the undertones of your skin.

For application, we recommend using a fluffy brush and starting the process at your cheeks’ apples following by blending up and out. This will guarantee a natural finish. Alternatively, you could use two fingers for applying the blush. Experiment to figure out the right intensity. If the color of the blush appears too intense, mute it down by going over it with a brush.

5. Brush those brows

You might think that your brows’ appearance won’t have too much of an effect on your natural look, but you couldn’t be more mistaken. The fact is that brows can have a significant impact on your overall look. And if you put in too much effort and product to make them look perfect, your natural look will go for a toss, and the same can be said for your Instagram views.

We recommend going for a brushed-up effect. This would work wonders in terms of helping the arches of your brows achieve some extra fullness. At the same time, it would ensure that they don’t look excessively sculpted, which is a far cry from a natural appearance.

A brow gel containing fibers should work fine for this purpose, as its use will only result in the enhancement of the natural look of your brows. All you need to do is to brush them into place and you’ll be good to go!

6. Make your eyes look smokey

Subtle smokey eyes would work as spectacular enhancements to your natural look. To make your eyes appear smokey, you can go down the easy, uncomplicated route, or you can take a more complicated approach. For the time being, let’s take you through the easier method.

First, create the base by blending a mid-tone matte neutral shade over your eyelid. Next, apply a dark-tone matte shadow to your eyes’ outer corners. If this results in any harsh lines, use a fluffy eyeshadow brush to smoothen them out. Use a pencil eyeliner (preferably dark) to sketch along your upper and lower lash lines. Next, use a pencil brush for blending the second step’s eyeshadow across the eyeliner. This results in a smokey haze and softens out harsh edges.

Smokey eyes work well not just for Instagram growth, but for any event. They tend to create an effect which combines classic, edgy, glam, and cool effectively. Remember, practice makes perfect – so put the aforementioned instructions into practice and you’ll soon perfect the smokey eyes look.

7. Finalize the natural look by finishing off with your lips

Last but not least, you need to turn your attention towards your lips to ensure that they don’t appear flaky, chapped, or dry. If they do, it’s probably down to the weather. Lips tend to dry up in cold, dry, and windy weather because such weather conditions result in moisture being drawn out from the lips.

This is where a lip balm can come in handy, but before you apply one, it’s important to exfoliate dead skin by using a lip scrub. Exfoliating will also bring the natural color of your lips to the fore. Follow it up by applying a balm or lip mask and give it a few minutes to sink in.

If you want your lips appear deeper in color and bigger, feel free to apply a plumping serum or balm. While this is an optional step, we recommend doing it as it prepares your pout, ensuring that applying your gloss and lipstick is a smooth process.

Conclusion

So, once you get these seven steps down the way we told you, you should achieve a flawless natural look that’s guaranteed to keep you growing on Instagram.
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