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Pafupifupi 80% ya Instagrammers imanena kuti atsatira mofunitsitsa makampani ambiri ndikuwona zolemba zamalonda pafupipafupi. Ngakhale makampani opeza mosavuta akuyenera kukhala ndi makasitomala kudzera pa pulogalamuyi, mbiri ya Instagram pazogwira nawo ntchito sikuti ili pa mpikisano. Ma algorith omwe amasintha nthawi zonse amachititsa kuti zokonda zizikhala zovuta kukhala zofunikira kuposa kale, ndipo mafayilo salinso kuwerengeredwa motengera "otsatira", koma kutengera mtundu wawo Chiyanjano. Nanga kutanthauza chiyani? M'mawu osavuta, kuchitapo kanthu pa Instagram ndiko kuchuluka kwa "zomwe amakonda", "ndemanga", kapena "kugawana" zomwe wapatsidwa positi. Zomwe "amakonda" zomwe zili patsamba lanu, ndizofunikira kwambiri pazomwe zili patsamba la Instagram. Maudindo apamwamba amakupatsani mwayi wabwino woti uthenga wanu uziyika patsogolo pa ogula, chifukwa chake kukulitsa kuzindikira kwanu kwa mbiri yanu komanso kupezekapo kwathunthu. Kufunika kokhala pachibwenzi kumakhala kovuta kuti owerenga azinyalanyaza, anthu ochulukirachulukira akusankha kugula "zokonda" pazambiri zawo, ndipo pochita izi, akukumana ndi zochitika zambiri pamasamba awo. Ngakhale ma media atchuthi ambiri amaganiza mwachangu njira iyi yopezera "zokonda" ngati chiwonetsero chazakuwonetsa za chidziwitso, kulipira "zomwe amakonda" ndizopindulitsa mabizinesi onse, ndipo ndiwowonjezera njira ina iliyonse yabwino yotsatsira digito.

"Zikonda" ndi "Otsatira" sizinapangidwe zofanana.

Ndikusintha kwaposachedwa kwa ma algorithm a Instagram, "zokonda" zimawonedwa kuti ndizofunikira kwambiri kuposa "otsatira". Sikokwanira kuti ma brand azingokhala ndi "otsatira" ambiri pa akaunti yawo kuti zomwe zikuwonetsedwa ziziwoneka. M'malo mwake, akuganiza kuti otsatira mtundu wopatsidwa angowona pafupifupi 10% yazomwe atumiza mwakuthupi. Izi zikutanthauza kuti 90% yazolembedwa zanu zopangidwa mwangwiro sizidzafika kwa ogula, makamaka kuwononga nthawi yanu ndi zinthu zanu. Kuti bizinesi iwoneke pagulu la Instagram, omvera akuyenera kukhala "okonda" ndikuchita nawo zolemba za bizinesiyo. Mukamagula zokonda pa Instagram, mtundu wanu udzaonekera ngati lingaliro losangalatsa, kufikira omvera ambiri, ndikusintha chiyembekezo kwa ogula.

Kuchulukitsa kwa "zokonda" kumabweretsa kuwonekera kwodziwikiratu.

Instagram imapatsa mphotho zomwe zili ndi zochitika zambiri poziwonetsa pagulu lomwe lingathenso kuchita nawo zomwe mumalemba. Umu ndi momwe zimagwirira ntchito; ngati muika chithunzi cha kirimu chokoleti chokoma ndipo uthengawo upeza "zokonda," zitha kukhala zapamwamba kuposa zolemba zomwezo zomwe zili ndi ma hashtag omwewo. Malinga ndi kafukufuku waposachedwa ndi Omnicore, zithunzi 95 miliyoni zimatumizidwa ku Instagram tsiku lililonse. Ndi mpikisano wotere, mungadziwe bwanji kuti omvera anu akuwonanso zomwe mumalemba? Mukamagula zokonda pa Instagram, sizongokhala zokhutira zanu zokha, koma otsatira otsatira adzakhala ndi mwayi wowonanso zolemba zanu. Mutha kuyika malo patsamba la Explore la Instagram, chinthu chaching'ono kwambiri chomwe chimalemba zolemba zonse zomwe wogwiritsa ntchitoyo "wazikonda," komanso zolemba zomwe "zimakonda" ndi mbiri zomwe wogwiritsa ntchito amachita. Pogwiritsa ntchito chisankho chofuna kugula zomwe amakonda pa Instagram patsamba lanu, mukupatsa chidwi chanu zomwe zingakulitse kuwonekera, ndikukuwuzani zamisika zamisika yomwe dzina lanu silikufufuza.

Masamba ena amatenga nsanamira zokhala ndi zochuluka kwambiri.

Ngati mugula malo ochezera a pa intaneti "amakonda," Instagram ndiye nsanja yochitira. Popeza mtunduwo umangokhala pakugawana zithunzi, Instagram imalola ogwiritsa ntchito kuwona chilichonse chomwe mtundu wanu umapereka m'manja mwawo. Ngakhale Facebook idazindikira chidwi cha Instagram, ndipo idagula fomu yofunsira $ 1 Biliyoni mu 2012. Mapulogalamu onsewa amalumikizana mosadukiza, ndikupanga kugawana pamapulatifomu angapo kamphepo kasitomala, ndipo kuchokera pamenepo, thambo ndiye malire. Kudalirana mukakhazikitsa bizinesi yanu, zotsatirazi zidzakula, ndipo zomwe muphunzire zidzakhala zokopa komanso zofunikira. Gawo loyamba la chozizwitsa ichi ndikumanga chinkhoswe. Mukamagula zokonda pa Instagram, mumayika mtundu wanu kuti uwoneke m'misika yosiyanasiyana yamphamvu zosamvetsetseka komanso mphamvu.

Chizindikiro chanu chimatha kugwiritsa ntchito poyambira.

Kunja kukuvuta. Njira yopita ku Instagram yathanzi yotsatirayi ndi yayitali komanso yovuta, ndikupanga magalimoto osasinthasintha kumatanthauza kuyika nthawi yayitali. Malinga ndi Social Media Growth Specialist, Talia Koren, kuti apange otsatirawa papulatifomu iliyonse pamafunika kudzipereka, luso, ndipo, mukuganiza, nthawi yambiri komanso yambiri. Pogula zokonda pa Instagram mtundu wanu uzilandira mwendo paulendo wopita kukapezeka pazanema ndikukulitsa chidwi chanu nthawi yomweyo. Izi zithandizira kuwonekera mwachangu komanso kupezeka kwamalonda, osanenapo zakupulumutsirani maola ofunika ndi mphamvu zomwe zingagwiritsidwe ntchito moyenera pochita bizinesi zina.

Kuchuluka kwovomerezeka.

"Umboni Wachitukuko" ndi mawu omwe amagwiritsidwa ntchito kutanthauzira chinthu champhamvu pomwe anthu amazindikira mayendedwe olondola a chikhalidwe cha anzawo. Anthu ndi nyama zonyamula mwachilengedwe mwachilengedwe. Ngati anthu awona zolemba zokhala ndi "zokonda" zambiri, anthuwa atha kuganiza kuti ndizoyenera, kapena zofunikira, kuti nawonso "azikonda" zomwe zanenedwa. Instagram ndi njira yodziwira mtundu wanu, ndikupangitsa kuti ikhale yogwirizana ndi ogula. Wolemba Instagrammer angaganize za mbiri ya mnzake wosachita nawo chidwi chochepa, momwemonso mbiri yabizinesi yochita zochepa ingaganizidwe kuti ndi yosavomerezeka. Izi zimapanga chomwe chimatchedwa "kusiyana kovomerezeka," pomwe pali kusiyana pakati pa chizindikiritso chomwe akufuna, ndi momwe chizindikirocho chimalandiridwira ndi wogula. Chifukwa chake ngati mbiri ya mtundu wanu ili ndi mbiri yodziwika bwino yokhudza momwe mumakhalira pagulu komanso olumikizidwa bwino, koma palibe amene akuchita nawo zomwe mukuwerenga, wogula adzawona kuti simuli olumikizidwa kapena otchuka monga momwe mukunenera. Mukagula zomwe amakonda pa Instagram, mutha kuthana ndi kasitomala, ndikuwonjezera kuvomerezeka ndikutsatira.

Kuchulukitsa ndalama.

ROI ndiye chinsinsi. Kutenga nawo gawo kwa kampani yanu pa Instagram kumapeto kwenikweni kumakhala ndi cholinga chowonjezera phindu ndikusintha anthu kuchokera kwa owonera kukhala ochita nawo malonda. Nambala ya "zokonda" zomwe mumalandira patsamba linalake ndizowunikira zomwe zalembedwazo. Kugula zokonda za Instagram kuli ndi phindu lalikulu pamalonda chifukwa malonda anu amawoneka kuti ndi abwino kapena odalirika, ndipo ogula omwe akuwona tsamba lanu amatha kugula chinthucho. Mamembala a omvera sakuvomerezanso kuwongoleredwa ndi zotsatsa zowonera ma network zomwe zimadzazidwa ndi zinthu zowala bwino. Akutembenuka kuti awunike mawebusayiti ngati Yelp ndi Google, ndipo inde, Instagram, kuti adziwe zambiri zamalonda kuchokera kwa ogula anzawo. "Zokonda" zomwe muli nazo pazambiri zanu, ndizomwe mumafunafuna. Kugula "zokonda" kumayendetsa bizinesi yanu mwakuwonetsa makasitomala anu kuti malonda anu ndi apamwamba kwambiri komanso amafuna.

Nanga izi zikutanthauza chiyani kwa mtundu wanu?

Ngati mwatenga kale sitepeyi ndikupanga mbiri yanu pa Instagram pa mtundu wanu, zabwino kwa inu, muli panjira yoyenera. Kufunika kwa nsanjayi ndikofunikira polumikiza malonda ndi ogula ndikuwonetseratu chikhalidwe ndi lingaliro la bungwe kwa omwe angakhale makasitomala awo. Kukhalapo kwamphamvu kwa Instagram ndikofunikira pantchito zamalonda zilizonse, ndipo kupezeka kumeneko kumangotengera "ndemanga," "magawo" ndi "zokonda". Kumbukirani, Instagram ili ndi ogwiritsa ntchito 500 miliyoni tsiku lililonse, ndipo kuti muzindikire ogwiritsa ntchito, mtundu wanu uyenera kukhala ndi zochitika zambiri. Kugula "zokonda" za Instagram kumapereka mwayi wopita nawo mwachangu, kuwonetsa mitundu yanu kwa anthu ambiri, kumawonjezera kuvomerezeka kwa malonda, ndipo kungangokhala chilimbikitso chomwe mukufunikira kuti musinthe kuchokera kwa owonera kupita kukakopa. Kugula "zokonda" ndi njira yofunika kwambiri yotsatsira anthu pa Social Media, kupereka zotsatira zomwe mtundu wanu ukusowa, komwe mumazifuna kwambiri. Sungani ndalama zotsatsa izi komwe muwona zotsatira. Gulani zokonda za Instagram kuchokera kwa Mr. Insta ndikutsegula chitseko kuti muwonjezere kuvomerezeka kwa mtundu wanu, kupezeka kwa intaneti, ndi phindu. Ngati mulibe bajeti ndipo mukufuna ntchito zaulere, mutha kupeza omutsatira aulere a Instagram ndi zokonda zaulere za Instagram kuchokera kwa Mr. Insta komanso.