Instagram Marketing Mistakes You Need to Avoid
There are more than 1 billion active monthly users on Instagram. This reach has made Instagram the best platform for growing your brand and setting up credibility. Over the past few years, top brands, smart entrepreneurs, social media influencers and celebrities have used Instagram to their advantage. So, why haven’t you?
Instagram allows you to create a business profile and promote your brand for free on Instagram. With just a few simple steps, you can make your account accessible to interested users. Seems easy, right?
It will be – once you understand how to avoid the common Instagram marketing mistakes and achieve your target market goal. In this article, we will be discussing these marketing mistakes:
Buying Instagram followers
It will be best for your business to gain real Instagram followers organically, instead of choosing the unnatural way of buying followers. If you don’t want to harm your business, you need to be extremely careful. Buying followers is among the most artificial strategies for building long-term relationships with your followers. When you buy followers from non-reputable sources, it leads to the following:
- Less engagement – If you are buying followers, you are getting involved with people who are not attracted to your brand and don’t want to engage with it. You will be paying for numbers that will include several fake accounts.
- Loss of reputation and integrity – In this world that we live in, every person has a different perception of ethics. So, defining ethics is trickier than you would think. Some people won’t find out that you have purchased followers. But, if you go from 100 to 100,000 followers in just a couple of days, people will start to get suspicious and question your integrity.
Having a private account
The Instagram community is interested in what you can offer. If you set your account to private, those opportunities will be limited. You are creating a wall between your brand and your audience and will end up being the fastest and most common reason behind losing your followers. There are two main reasons behind it:
- If you have a private account, you will have to approve the request of followers. This makes your brand cumbersome and complicated.
- Since people won’t be able to see your profile, they will lose interest in your business.
It is crucial that you have a public account. To make your account public, visit the privacy settings and change the account settings to open. It will lead to a quick increase in your follower count.
Your personal account can be private. However, making your business account private doesn’t make any sense. It should be accessible to the public. By doing so, you are increasing your chances of reaching out to larger audiences and pulling out potentials.
If the people who are interested in your business or product see that your account is set to private, they will think that you don’t want followers. They might even assume that they will have to wait until you login to your account and accept their request. Users often steer clear of private accounts. Make sure that you don’t make the same mistake by double-checking your account status.
Posting too much or not posting enough
If you have been using Instagram for a while, you must know that posting too much on Instagram is considered to be a big no-no. Your constant posting habit can annoy your followers. However, if you are not posting enough, your followers might forget about you or think that you have been neglecting your account. That is why it is important that before you post anything on Instagram, you develop a strategy that decides the right interval between your posts.
Remember that timing is everything. The interval between the posts should be created to craft the expectations of your audience of how your account conducts itself. Just like a store doesn’t change its open hours on a weekly basis, you shouldn’t change yours. Don’t overload your Instagram with the same content and mess up your account. Don’t post anything that is not relevant to your business or brand.
Your aim should be to post regularly. You can use social media scheduling tools that help in posting content 2 to 3 times a day. It is crucial to focus on quality and not on quantity.
Not using hashtags or using them incorrectly
Hashtags are an important element of Instagram marketing. You can use them for organizing and promoting your brand’s name. If you have used them correctly, customers interested in your services and products will be able to find you easily. Don’t ignore hashtags. This is a common mistake that many brands and businesses make. Hashtags are a way for potential customers to find you and follow your posts.
When it comes to getting your posts discovered on Instagram, hashtags play an important role. However, people often make mistakes while using them. They either don’t use them at all or use improper ones. Hashtags must be short, relevant, and easily searchable. Search for the hashtags that are popular in your forte and use them in your posts. By doing this, you will be grabbing the attention of the user to your brand or business. People use hashtags for discovering new things on the platform. So, the more relevant hashtags you use in your posts, the more your content will show up on people’s feeds and drive traffic to your account. There is a correlation between the post engagement and the number of hashtags included in the post.
You can add a maximum of 30 hashtags to one post on Instagram. If you want to make them effective, you need to use each one of them correctly. Tag the relevant audience so that they can identify the posts with the brand’s name. The idea behind this is to include hashtags that are searchable. Using incorrect hashtags or overusing them can harm your business.
You cannot follow a single strategy and expect to increase your follower count. What you need is a plan. You have to check the performance of the hashtags constantly and track the ones that bring more audience and increase engagement. Keep it simple and be specific.
If you don’t use Instagram Analytics, you are missing out on a ton of information that can help you in planning future campaigns. With these analytics, you can check what posts are getting results and what are wasting your resources. Also, it helps you get a better understanding of your customers. When you know the interests, online purchasing behavior, and demographics of your followers, you can create content that engages better with your followers. Your Instagram Analytics gives you the knowledge to give your followers the attention they deserve.
Not engaging with your followers
If you want a huge number of followers, you will have to respond to your followers. Engaging with your followers will ensure that your popularity is expanded. It shows that your brand is willing to serve their followers properly. Not responding to them is only going to harm your brand and business.
When someone comments on your post regarding your brand or product, take some time to respond to it. Even if they are making some suggestion or criticizing your services, accept it, and respond very modestly. Also, when a follower or customer needs assistance in terms of your services or products, you have to provide them with genuine customer service. In some cases, you will have to address personalized concerns by providing the option to email you directly so that you can handle the issue. This way, you are building a relationship with your customers. Exchanging messages with your followers is a great method of incorporating value into your brand.
Engaging with your followers will lead to retention and growth. Through engagement, the audience can understand and know your brand better. You, on the other hand, will know what your customers need and expect from you.
While you are responding to your customers, it is important to be creative. It will work way better than simply posting content that looks like an advertisement.
Instagram likes and comments on the post means that the followers are interested in your brand. So, every time you respond, it will make them feel like their contribution has been recognized. Even if they make a positive or negative comment, you must respond. Take any negative comment as an opportunity to grow. By replying to them, you are showing that you are ready for a discussion. If they don’t get a response, they won’t post anything again. As a business account, you need followers who can promote your brand name and improve the growth of your business.
So, if you are guilty of making some or all of the above-mentioned Instagram Marketing mistakes, it’s time to change your strategy. It’s never too late to get back on the right track. Just make sure that you don’t make these mistakes, and you will have a well-run Instagram business account.
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