Instagram Ads and Why You Need Them
With the increasing popularity of Instagram, it’s no surprise that brands are coming up with ways to boost business growth through the platform. Nearly one third of the most viewed stories on Instagram come from businesses with 60% of people discovering new products on Instagram. 75% of Instagram users tend to take action after drawing inspiration from a post. The potential of the platform to move Instagram followers to take action is huge. That’s why you need to ensure you’re making the most of it. Instagram Ads can help you do just this.
What are Instagram Ads?
Instagram Ads may in the form of posts or stories that appear on Instagram users’ feeds. They’re paid for by the business and differ from regular posts and stories because of their “Sponsored” label. The Instagram Ads feature was launched in 2015 and allows businesses to reach users that aren’t already their Instagram followers.
Instagram ads may be of different types and can include a call to action such as “Learn more” or “Shop now” depending on the objective decided upon. The cost of such ads depends on factors like targeting, ad format, ad placement, as well as time of the year. Regardless of what your budget is, you’ll be able to get more Instagram likes, increase the number of real Instagram followers you have, and achieve your business goals using Instagram Ads.
What types of Instagram Ads exist?
There are many ad formats available on Instagram that can fetch you more Instagram likes and real Instagram followers. Each of these ad types serve different objectives and can be used with call to action buttons that help to achieve the specific objective. The types of Instagram Ads are:
These are full screen ads that appear in between stories of Instagram users in a way that resembles regular stories, offering users a seamless experience. With 500 million users checking out stories each day, this offers massive potential to reach out to your target audience. This can be used to realize the objective of increasing reach and conversions, generating leads, traffic, and more video views, and even for building brand awareness. Call to action button typically use the “Swipe up” feature, requiring users to “Subscribe”, “Learn more”, “Sign up”, “Get offer”, or “Shop now”. Story images need to be 1080 x 1920 pixels, having an aspect ratio of 9:16. Story videos can be up to 15 seconds long, with a video ratio of 9:16 maximum and video resolution of at least 1080 x 1920 pixels. 4GB is the maximum file size for videos.
Such ads can be used to showcase products and services using eye catching images. These can either be in landscape or square format. Landscape images need to be of 1200 x 628 pixels, with an aspect ratio of 1.9:1. Square images must have a ratio of 1:1, and be of 1080 x 1080 pixels. Vertical images must be of 600 x 750 pixels, and have an aspect ratio of 4:5. The call to action must be carefully chosen keeping in mind the growth requirements of the business. Files must be of JPG or PNG type with maximum file size being 30MB and 600 pixels being the minimum image width. 4:5 is the minimum image ratio and 16:9 is the maximum.
Video ads make use of visually appealing content to capture the attention of viewers and fetch you more real Instagram followers. These can be up to 1 minute long although shorter video ads are often more successful in achieving business objectives and getting more Instagram likes. Video resolution of at least 1080×1080 pixels and maximum file size of 4GB is needed for videos. Video ratio needs to be 4:5 minimum and 16:9 maximum.
Such ads make it possible for your targeted users to swipe through several images or videos in a single post before taking action based on your chosen call to action button. With this, you’ll be able to highlight several products, share a multi-part story, or even elaborate on one particular product or service offering in up to 10 photos or videos. The same video and image requirements apply to carousel ads you want to post for your business.
Collection ads give Instagram followers the option to buy a product directly from the ad. Such an ad offers an eCommerce feature for marketers where users click on the ad and are automatically directed to an Instagram Instant Experience Storefront. Such ads can help you achieve growth in catalogue sales, traffic, and conversions, offering viewers the option to either learn more or make a direct purchase.
The Explore screen on Instagram allows for the discovery of new accounts and content on Instagram. Explore ads don’t directly appear on the topic channels or the Explore grid. These ads are shown to viewers who click on a specific photo or video in the Explore tab.
IGTV ads are the latest addition to Instagram’s ad format options, with creators receiving 55% of the revenue generated through the use of such ads.
Instagram Shopping ads
Shoppable posts can be used on Instagram in the form of Instagram shopping ads. With this, the shopping experience is made easier for Instagram followers who can directly go to a product description page in the Instagram app and make a purchase. This way, you can increase sales and boost conversions for your brand while offering your Instagram followers a seamless shopping experience.
Choose an ad type based on your SMART business goals and pair it with the right call to action.
Why should you make use of Instagram Ads?
Growth of your audience
Instagram ads make it possible for you to reach out to a much larger audience beyond just your Instagram followers. When you pay for an ad on Instagram, the platform ensures that your content is placed in front of several potential customers so that they can respond to your call to action. With more people getting smartphones every day and making accounts on social media platforms like Instagram and Facebook, Instagram ads can help you reach out to an audience you wouldn’t have had access to via traditional marketing.
With the tools available on the platform, you’ll be able to use Instagram ads to target the right audience. You can target individuals on the basis of the region, city, or country of their location; demographic details such as gender, age, and languages; and even audiences that are similar to the current customers you have. You can also target ads to individuals based on their behaviours on and off Facebook as well as Instagram.
You can also cater ads to people based on their interests, the accounts they follow, as well as known customers through their saved phone numbers and email ids. The platform also offers automated targeting so that you get access to others who may be interested in your brand and can target such individuals. Efficient and specific targeting can help expose the right groups to your message so that there are higher chances of conversions.
Intention and attention
Platforms such as Instagram are able to capture the attention of users more easily today than other forms of marketing. We live in a digital world where almost everyone has access to a smartphone and is capable of navigating the web. With so much information online, there’s a possibility of information overload. Instagram stands out in this regard because it offers users access to visually appealing content that grabs their attention. You’re likely to get more Instagram likes on a visually appealing post offering viewers with value. This can translate into more Instagram followers.
Users on the platform also intend to make purchases and learn about new businesses and offerings. This makes it possible for you to reach out to a receptive audience to further your business goals.
You shouldn’t be doing something if it doesn’t fetch you results, no matter how many people are talking about it. Luckily though, that’s not something you need to worry about when it comes to using Instagram ads. Regardless of what your business objective is, Instagram ads have time and again been used by businesses because they deliver results. Want to increase brand awareness or get more people to download your app? Want to increase your reach and generate more leads? Want to boost website traffic or see a growth in sales? You can do it all through the use of Instagram ads. All you have to do is make sure you use the right call to action with your ad and wait to see the results it generates.
Instagram ads offer you a unique advantage over other forms of advertising and marketing because it gives you access to an online audience that is witnessing growth every day. There are many types of ads that can be used on the platform, but you need to choose a type based on your carefully selected business goals to achieve the desired results.
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