IGTV for Businesses
Instagram has proved to be a tremendously useful platform for businesses to market themselves and promote the growth of their brands by receiving more Instagram followers and Instagram likes. A popular addition to this already popular platform is IGTV.
Prior to IGTV being implemented into Instagram, videos had a time limit of 15 seconds for Stories and one minute for feed posts, making it increasingly difficult to upload long videos without breaking them up into smaller videos to meet the time limit. With IGTV, videos that are ten minutes long can be uploaded, while official accounts with a significant number of Instagram followers that have a blue tick can post videos that are up to one hour long. This helps to connect with your Instagram followers better and see a growth in your number of Instagram likes.
IGTV plays vertical and horizontal videos
IGTV focuses on vertical and horizontal videos. Vertical videos are great for getting up close and personal with your audience, while horizontal videos are great for high motion scenes involving dance and sports.
Three IGTV video categories
- For You features videos that the Instagram algorithm considers to be something you’ll like based on the people followed, as well as Instagram’s machine learning.
- Following has a video collection from the Instagram accounts you follow, which means that if you get more IGTV followers, you’ll also get more Instagram followers.
- The popular category features videos that are trending on IGTV in terms of their popularity.
Why is IGTV important for your business?
Video is the way forward
The majority of online activities involve watching videos with more people increasingly watching videos on their mobile phones. According to Cisco’s prediction, by 2021, 78% of mobile data generated traffic will be from videos.
Videos can help you connect with your audience in ways that a simple picture or write-up cannot, increasing your ability to engage your real Instagram followers through unique content that gives out a strong brand personality, helping you get more Instagram likes. It is for this reason that IGTV is worth investing in as part of your Instagram marketing efforts so that you can maximize business growth.
Expensive equipment isn’t a necessity
While the idea of filming a high-quality video may be daunting to you because of the cost involved in terms of filming, sound, editing, and lighting, the great news is, for IGTV videos, you don’t need any of it – just a quality video shot on your mobile phone will do. The platform’s vertical format is perfect for it, but, of course, if you want to make use of more expensive filming equipment, you can do that too!
It’s still a new feature
IGTV is still a new addition to Instagram, which means that relatively fewer accounts are using it, which gives you the opportunity to take advantage of the platform, experience growth, use it to gain more Instagram likes and Instagram followers, learn what works, and stay ahead of your competitors while you still can.
The fact that you don’t need fancy filming equipment to post videos to IGTV makes it a platform that offers numerous benefits and scope for gaining more Instagram followers through the simple, easy-to-use platform.
Instagram incentivizes you for it
Just like Facebook offered 100% organic reach to users when they first launched Facebook Business Pages or greater reach to those using Facebook Live when it was just launched, Instagram also offers some benefits to their IGTV users. With IGTV, the much-wanted “swipe up” available on Instagram Stories for accounts with over 10k Instagram followers is available to anyone wanting to promote their videos even with less than 10k Instagram followers. It also allows for links to be added to video descriptions, which is a big bonus if you’re trying to see a growth in your business.
How to make the most of IGTV for your business?
Strategize and research
Don’t just get started with IGTV without having a plan for it in terms of the type of content you want to post, as well as how you want it to contribute to your brand personality. Plan for it well so that you can experience real benefits from it. Put in the effort to research everything you can about it, including how your competitors may be using it. Laying the groundwork will make sure you have a better idea before going into it.
Attract new Instagram followers with your past videos
When you post a video or picture to your feed, it comes with an expiry date because as you post more content to your feed, the chances of any old photos/videos being seen are almost nil. Even with Instagram Stories, your content stays just for 24 hours, and although you can highlight it and keep it on your profile, it isn’t the same as posting it new. With IGTV, you can share videos that you’ve shared in the past, and viewers can see past videos uploaded through the tool. In this way, you can reach more users through IGTV, gain more Instagram likes for your posted videos, as well as see a rise in the number of your real Instagram followers who engage with your content.
Attract your target group through unique IGTV videos
With so much content already available online, you have to be unique if you want to get noticed, and IGTV is a great way for you to do that. With IGTV, more detailed content can be shared in comparison to what your competitors are sharing. It’s also important for you to stand out by posting unique, authentic content to your IGTV.
Using IGTV, you can take your viewers on a journey like no other, sharing with them behind-the-scene footage from your events, a step by step guide on how to make use of your products/services, or even detail the start to finish procedure for your brand’s products and services. You can also market events before they occur and create a build-up and hype surrounding the event, which can result in more people showing up to the event. Remember to include a clear Call To Action for your IGTV content so that you can get your viewers to see the steps to take after viewing your IGTV videos.
Promote your products in an educational way
By integrating the advertising of your products with educational content, you can experience growth in your sales and conversion rates for your business. Tutorials are a great way to display the numerous features of your products, and if your products change often, then updating your tutorials through IGTV videos can help build trust among your existing Instagram followers, while helping you gain more Instagram followers as well.
Build a relationship through schedules
With IGTV, you can show viewers your content on a scheduled basis (for example, once a week), which is crucial for maintaining viewer engagement and generating more Instagram likes. Scheduling your content maintains consistency of postings and can help you build a relationship with your Instagram followers. With regular postings on a scheduled basis, your Instagram followers will get a chance to see you, hear you, engage with your content, and ultimately, this will help to strengthen their relationship with your brand. While posting daily may prove to be tiresome because of the work required in getting content ready to be posted, a weekly schedule will offer you enough time to develop content for your targeted audience with IGTV.
Respond to customer queries
As a business, you’re likely to get asked the same questions again and again, so it’s best to have responses to these questions ready in the form of an IGTV video. You can collect questions posed by your Instagram followers using the question sticker and make a note of the most frequently asked questions to respond to. When you respond to questions of customers, you’re likely to gain their confidence and trust in your business by showing them that you value them and appreciate their engagement with your business, which also helps to strengthen the relationship you have with your Instagram followers. At the end of your video, you can even ask viewers to comment on their next set of questions for you to respond to, thereby, increasing the engagement rate on your videos. Since IGTV videos don’t have an expiry date, your Instagram followers can always view them at a convenient time.
Upload videos featuring customer testimonials
IGTV can be used to upload testimonials of your products from satisfied customers and help you gain the trust of potential customers. Users are much more likely to believe a current customer of your business than a marketing message from the business itself; so, uploading testimonials are a great way to see a growth in your business sales while fetching you some extra Instagram likes.
Measure efficacy and adapt
With IGTV being a relatively new addition to Instagram, there’s a lot left to learn about it, and the only way to do that is to experiment with it, evaluate successes and failures, and adapt your strategy to optimize your IGTV content.
Video specifications for IGTV
- MP4 video format of at least one minute.
- 650 MB for videos under ten minutes and 3.6 GB for videos up to one hour.
- Vertical orientation (aspect ratio of 9:16) or horizontal orientation (aspect ratio of 16:9).