How to Use DM to Promote Your Brand on Instagram in a Smart Way?
Instagram has over one billion active users around the world who use the platform for inspiration, entertainment, shopping, and more. With more and more brands creating an account on Instagram and engaging with their audience, the business has been booming.
According to Instagram, about 905 Instagram users follow a brand on the platform. Needless to say, brands from a wide range of industries can benefit from Instagram. Moreover, being on Instagram can improve your brand’s perception. Facebook conducted a survey in which they found that people recognized brands on Instagram as relevant, popular, and committed to building a community.
In order to attract new customers and retain old ones through social media, it is crucial to support them and build a community. Today, people and businesses are talking to each other through messages more than ever. Instagram has become one of the most important platforms for brands like yours to connect with their customers and build long-lasting relationships. Direct Message marketing can be the key to connecting you and your customers on Instagram. Your customers can use this for customer service, getting answers to their questions, or simply applauding your brand or your content.
In this article, we will help you understand how you can use DMs for promoting your brand on Instagram.
1. Reach out
If you saw someone’s post, liked it, and have some questions about it, you can slide right into their DMs. Everyone loves to receive compliments. From thereon, you can start a conversation. Don’t be afraid to initiate the conversation. If you want to collaborate with them, you can let them know about your brand and organic traffic. Or, if you want to work for them, for example, edit their pics or videos, you can offer a free sample and start from there. If you are looking to hire an influencer, you can talk to them about how you think that they would be a good fit for your brand.
When you are talking to the other person, make sure to bring some value. When it comes to networking, it’s a two-way street. In order to receive value, you have to give it.
2. Provide customer support
Instagram has been adding features to help businesses create their brand on the platform. As more and more companies continue to embrace the platform’s shopping aspect, they also need to prepare for delivering exceptional customer service. According to Sprout Social, about 67% of the customers consider responsive customer service as one of the most important factors required to create a positive experience. Utilizing Instagram DM is an important base that you must cover for your customer service strategy.
3. Value the loyalty of your customers
Through DMs, you can show your existing and potential customers that you are accessible and you care about their needs. Through this, they will feel that they are part of the community, which in turn helps your brand image and awareness. You need to support and show appreciation to your followers as it will strengthen your Instagram community. Engage with them and you will be able to successfully build your brand.
Being active on Instagram DMs can help prove to your customer that you value customer loyalty. Appreciating them and answering their queries is a part of your customer service effort, but it also shows your commitment to your customers. Also, make sure that the content you are sharing with them has information and value. Communicate with them and listen to what they are saying.
4. Never ghost people
There are a lot of ways for you to know your audience on Instagram such as using polls, asking questions, etc. If you simply like the message, it would come off as disinterest. When it comes to networking and promoting your brand, communication is crucial. You must already know the importance of word-of-mouth recommendations. If your customers love your brand, they will tell their followers about it. So, hear what they are saying, even if it is negative. Learn to take criticism.
When you are having a conversation with someone, never ghost them. It is very unprofessional. If you are not able to continue the conversation on Instagram, you can give them an alternate email id or your phone number. Whether it is a compliment or a business proposition, always respond.
5. Improve your strategy for Instagram Stories
When someone replies or reacts to your stories, it goes straight to your inboxes. It starts a communication thread or adds to the previous conversation you might have had with that person. Today, Instagram Stories have become a staple in any Instagram strategy. The reactions you receive to these Stories are qualitative data you can use for gauging audience sentiment, refining and informing your content and reporting on your strategy’s success.
6. Be frank
When you are talking to someone via Instagram Direct Messages, you must be frank. Don’t beat around the bush. Keep your message short and to the point. For instance, if you are talking about collaborating with another brand, you must know that they might get a ton of messages. They won’t have time to stop and take a look at the entire paragraph. So, what you need to do is introduce yourself and put forth your offer. Apart from this, you can also ask if they are free to talk over the phone or meet for coffee.
7. Increase customer retention
If you respond to the messages quickly, it will help improve your customer retention. Customers expect that you respond to their queries as soon as possible. A quick response will make them feel that their needs are your brand’s priority. Another way to increase customer retention through DMs is by making them feel special. You can surprise them by sending them sneak peeks, discounts, and exclusives directly, especially to customers who have been using your brand for a long time. By singling them out, you can make them feel seen and appreciated.
8. Generate leads and sales
Instagram DMs are not only important for marketing, but for DMs as well. For example, if someone reaches out to you asking for help navigating your Instagram shop or questions about your products, responding to that query immediately will move them to the buyer’s journey’s next stage. This responsiveness helps improve the experience of the customer and build trust. It also improves your social account’s ROI.
You can also use DMs for reaching out to influencers and take advantage of influencer partnerships. However, you must find people who are right for your brand. Fortunately, there is no shortage of influencers on the platform. Whatever your niche is, you can find an influencer who fits your requirement. And, the beginning of this relationship is through Instagram DMs.
9. Observe and reward followers
This is a smart, personalized strategy that you should use for your brand. Every brand has a few cheerleaders who regularly comment on your posts and watch your live streams. You can show your appreciation to them by acknowledging them. Send them a message and tell them how much you are grateful for their support. You can also notify them of new releases or give them a discount on their next purchase.
10. Product shoutout
You can use Instagram DMs for announcing the launch of a new service or product. You can create a private chat group of your most active followers on Instagram and tell them about this. This way, they will have a walk-through or a sneak-peak of your new product. DMs can also be used for running a contest. It will enhance your visibility and drive more growth, allowing you to focus on growing on Instagram.
DMs give you an opportunity to tell your most supportive followers how much you appreciate them. You can share coupon codes or provide offers for new products.
11. Ask for feedback
In order to have a successful brand, you must improve. And for that, you need feedback from your followers. Instagram DMs are a great way to get this. You can find people who are vocal about your brand, take a look at your comment section. You need to find followers who not only interact with your posts but also share their valuable opinion and feedback about your brand and products. Instead of taking feedback on a public forum, get exclusive input from this section of your followers.
You can drop a message telling them how much you appreciate their support and how you can improve. You can take their feedback, ask about their user experience, and get suggestions. When you approach them directly, they will feel motivated to give a reply. It will help you get an understanding of the current market scenario and how your brand is perceived.
Instagram DMs are an effective tool you can use for promoting your business on the platform. Don’t forget to personalize these messages as they are an important part of your marketing strategy. If done the right way, it can help you improve your relationship with your existing followers and get new ones. To get more followers easily, you can try the services of Mr. Insta. They can help you get real Instagram followers, along with free Instagram views, free Instagram likes, free Instagram followers, free Instagram shares, and more. This service is a must-have for influencers.
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