Everything You Need to Know About Instagram Remix
Early last year, Instagram launched a brand-new feature called Reels Remix, which took the world by storm. Using this feature, people could make super fun Reels in a more collaborative way. It works quite like the Duet feature on TikTok, allowing people to record response videos to any Reel that exists on the platform. This year, Instagram expanded the scope of this Remix feature for all the video content on the platform. This means that the users would be able to create response videos to any public videos available on the app.
The Instagram Remix feature can be great for boosting your video marketing game by making response videos to funny skits, demo videos, product reviews, or any other videos on the platform. If you want to know how to best use this tool for collaborating on the platform, this article will tell you everything you need to know. We will cover everything the Remix feature has to offer, which will allow you to design a great strategy for video marketing.
What is the Instagram Remix feature?
When the Instagram Reels feature launched in 2020, it quickly became the new favorite tool for Instagram users around the world. Reels allowed people to discover and create short-form entertaining videos on the platform. While Instagram Stories was mostly a social feature, Reels was a tool that mostly catered to entertainment. In April 2021, Instagram launched the Remix feature for Reels, which worked very much like the duet feature in TikTok. With Remix, users could respond to anyone’s public Reels by making their own. This can be in a reaction style format or any other creative way. In the year following that, this feature was extended to all the video content on the platform, and not just Reels.
Any Instagram user can use the Remix feature. The only condition is that the original creator of the Reel should have the Remix option enabled in their profile. The Remix feature was essentially created to encourage collaborations, challenges, and comedic reactions. However, there are various ways business pages can use this to their advantage too. This is what we will focus on in the following sections.
How to Remix an Instagram Reel?
The Instagram Remix feature is quite easy to use. The first thing you need to do is select a Reel you want to create a Remix of. As long as the original creator has Remix enabled, you can create a Remix of any of their public Reels. You can also create a Remix of your own Reels. Here is a step-by-step explanation of the process –
- Step 1: Tap the three dots on the side after selecting the video. If the Remix feature is enabled for that Reel, you would see an option for ‘Remix this Reel.’
- Step 2: Record your new response Reel and upload it. You will see that a new video will appear on the right side of the screen. Here, you will have the option to change the speed of the Reel, set the timer, apply effects, and align the Remix Reel according to your requirement.
- Step 3: The next thing you need to do is edit the Remix video. Instagram gives you the option of drawing or adding text, mixing with audio, or adding a sticker or voiceover.
- Step 4: Write a caption for the Remix Reel and choose the settings for the video. If you are happy with all the parts, you can click on the Preview option to see how it looks before publishing. The last thing you need to do is choose your cover photo, tags, and caption. Lastly, click the ‘Share’ button to publish the Reel.
You can remix any video on the platform following the same steps. You can create Instagram Remix videos with a maximum length of 60 seconds on the platform.
What makes the Remix feature so great?
Instagram Remix feature might seem like a simple update; however, it opens up many opportunities for creating exciting and viral content on the platform. Here are some reasons which explain how the Remix feature can be useful –
1. Repurposing pre-existing content quickly and easily
Instagram Remix makes it easy to post new content by repurposing old videos. In this way, you can stay consistent on the platform by churning out new organic content. And the best part is that it is not exclusive to just one form of content. Whether you want to create a comedy Remix or a response to a dance trend, you can create Remix videos for anything and everything.
2. Possibility of going viral
Remix video content has great potential to go viral on the platform. Because of its inherent nature, Remix videos are posted again and again instead of just one time. Whenever anyone tries to Remix the original video, your video will be shown to their followers too, who might be encouraged to post their own Remix video. Thus, your reach on the platform will greatly increase, and you might be able to reel in free Instagram followers. The greater the number of followers, the more will be the opportunities for engagement.
3. Advantage of being a new feature
Whenever you use a new feature on the platform, the algorithm will push that content to new users. This is done so that other users can take advantage of the feature too. Besides Stories and Reels, Remix is the hottest new feature taking over the Instagram world. It would be a good idea to jump on the bandwagon and publish Remix videos to enhance your audience base on the platform.
Tips for Brands Using Remix Feature
Using the Remix feature, you too can enhance the reach of your brand and boost sales if you own a business page. This tool can be great for pushing brand content and engagement as it allows you to create a response video alongside the video of another user. Here are some tips for using the Remix feature to enhance your brand’s reach –
1. Customer Review Remix Videos
If a customer has purchased/availed of any of your products/services and finds them useful, you can encourage them to create a Remix video of any of your marketing videos for the product. This can be a great way to get reviews or feedback in the form of a testimonial video for your brand. Customers who love your product would always want to share their opinion on it. Using Remix videos, you will be able to increase your audience reach to double or triple its size. It will also help in gaining favor from the Instagram algorithm as your Remix reels will also get engagement, besides your original video.
2. Viewer Reaction Remix Videos
You can greatly enhance your marketing strategy through Influencers, and Remix videos can help with that. For this, you need to first post a demo video for your product or service on your Instagram page. You can collaborate with influencers and ask them to post their reaction to the video. In this way, your demo video will be exposed to new audiences, and you will be able to reel in more customers. Reaction videos can be a great part of your video marketing strategy. It can help in generating interest in your brand and increasing the click-through rate for your website.
3. Remix Video to Competitor’s Ad
This can be a great way to increase the reach of your brand and beat your competitors at the same time. If your competitor has posted a video of a product or service that your brand offers too, you can create a Remix video showcasing how your product/service compares to theirs. You need not say what the other product/service lacks. It is important to stay professional when you are employing this strategy. All you have to do is explain the features and highlights of your own product and what makes it better. The viewers would be able to see a comparison of the two and make their own decision.
Instagram Remix FAQs
FAQ #1: How to enable the Remix feature?
Instagram Remix feature can be a great way to enhance your brand’s exposure and open up your brand to a huge number of potential collaborations. For this, you first need to enable this feature in your profile. To do this, you need to open the Settings page and click on the Privacy option. From there, you can choose the ‘Reels’ option, which will present you with a Remix toggle button. You can toggle it on to enable remix. If you want to enable the Remix feature for an individual Reel, you can click on the three dots on the top right of a video. Choose the ‘Enable Remix’ option.
FAQ#2: Which videos can be remixed?
You can remix any video or Reel, which has the Remix is Video option available. This option can be found when you click the three dots located in the upper right corner of the video.
FAQ#3: Can I Remix a video that is already remixed?
For now, there is no option to remix a Remix video; however, there are many video editors online that can help you achieve the same.
With this, we have covered everything there is to know about Instagram Remix. This feature can be great for enhancing the organic reach of your account. As the world of video marketing continues to evolve, it is important to evolve your marketing strategy too. With the tips provided in this article, you will be able to use the Remix feature to your advantage. If you are looking for other ways to get targeted and fast growth, Mr. Insta is your answer. We, at Mr. Insta, provide a range of premium Instagram services like Buy Instagram Likes and Buy Instagram Followers that can help in enhancing the reach of your channel. The best part is that our services are 100% secure and safe. To know more, contact us today!
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