Best Ways to Run Donation Drives & Campaigns Using Instagram

Instagram isn’t just a platform for brands and influencers to sell their products and/or services. It’s also a platform where individuals and organizations can participate in social media social activism to raise awareness and funds for various causes. Over the years, many non-profits have managed to raise money through donations on Instagram, and if you want to do the same, you’re at the right place.

In this article, we’ll give you all the information you need to use Instagram for running donation drives and campaigns. So, read on.

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1. Plan out your Instagram fundraising campaign

Even though Instagram can be an incredibly potent platform for fundraising, the fact is that you can’t start raising funds without a concrete plan in place. So, before anything else, plan your campaign. Ideally, the following objectives should be included in your campaign plan:

  • The title of your fundraising campaign
  • Campaign length, i.e. for how long will the campaign last
  • A campaign hashtag that you can use across the social media landscape for spreading the word
  • A landing page that will give interested donors all the relevant details about the campaign
  • A campaign content calendar along with draft content
  • Social media management tools for advanced post-scheduling
  • How you’ll track and measure the results of the campaign
  • Once these things are thoroughly chalked out, it’s time to start taking action on Instagram.

2. Upgrade from a personal profile to a business profile

There are many individuals who have raised funds for various causes through their personal profiles on Instagram. While that certainly is an option you can consider, we recommend upgrading your profile from a personal profile to a business profile. Why? Because with a business profile, your campaign will appear more professional, and you can rope in more donors.

When upgrading to a business profile, it’s important to include the link to your campaign’s landing page within the bio. Once the landing page’s link is included in the bio, you can direct users to visit it whenever you share a post related to your campaign. Also, during the business profile setup process, include as much information as you can regarding your fundraising campaign. This is to ensure that interested people and businesses don’t have any lingering questions as to what purpose your fundraiser serves. Quite simply, the answers should be out there for everyone to see.

3. Add Instagram Donate Button and Stories Donation Sticker

Since fundraising on Instagram has become something of a trend, the folks at Instagram have decided to make it easier for people running donation campaigns. As a result, you have the Donate button and the Stories Donation stickers, which allow prospective donors to contribute to any social cause without leaving Instagram. It’s vital that you add these buttons and stickers to your Instagram business profile. Here’s how you can do it:

  • First, link the business account with the verified Facebook page (if your campaign doesn’t have a Facebook page, get it done and dusted now!)
  • Next, go to your Instagram settings and go to the Business page, where you should see the ‘Donation’ option – tap on it
  • Here, you’ll see the ‘Add Donate Button to Profile’ option – tap on it and you’ll have successfully added the Donate button
  • For adding the Stories Donation Sticker, you have to open the campaign’s verified Facebook account
  • Go to the Publishing Tools page – you can find it in the upper section of the
  • Facebook homepage
  • Here, choose Donation Settings, following which you should see an option called ‘Allow people to add donation stickers to Instagram Stories’ with a box beside it – check the box
  • Click on Save to save the changes, and you’re done – now you’ve added both the Instagram Donate button and Stories Donation Stickers

It’s important to remember that for using these donation button and sticker features, your organization must be registered as a U.S. nonprofit under the 501(c)(3) clause. If it’s not, you won’t be able to add these features to your Instagram business account. So, if your nonprofit is based outside the US, unfortunately, you can’t use these features yet. Hopefully, Instagram will tweak things in the future so that nonprofits outside the US can benefit from these features as well.

However, even if you can’t make the most of these features just because your organization is not US-based, you can still do a lot to raise funds through your Instagram account.

Add Instagram Donate Button and Stories Donation Sticker

4. Perfect your hashtag use

Your fundraising campaign won’t be able to raise enough money if people don’t know about it, right? This is where hashtag use can come into the picture and spread awareness about your campaign through your social activism posts. On Instagram, hashtags play a pivotal role in making posts more discoverable, so you simply can’t afford to ignore them. Some of the most popular hashtags that almost every fundraising campaign uses on Instagram include:

  • #BetheChange
  • #Instagood
  • #Donate
  • #Charity
  • #Fundraiser
  • #Fundraising

Before you start using hashtags across all your Instagram posts for raising awareness about your campaign, you need to keep certain things in mind. For starters, you should use only the hashtags that are relevant to your posts. Sometimes, you may feel tempted to use trending hashtags just to get noticed. However, the fact is that if those hashtags aren’t relevant, Instagram’s moderators will treat your posts as spam content. If you keep posting content with irrelevant hashtags, your account may get shadow banned, i.e. your content will be blocked and the worst part is that you won’t even know it’s happening.

Also, you should keep a check on how many hashtags you’re using per post. Officially, Instagram allows users to include up to 30 hashtags in each post. However, just because Instagram’s giving you that option doesn’t mean that you have to take it. Ideally, you should use up to 10 hashtags and no more.

5. Include call-to-action (CTA) messages wherever possible

It’s strange how simple CTA messages can be the difference between people taking action on Instagram and people ignoring posts altogether. However, as strange as it is, the fact is that it’s real. Without CTA messages, your posts will be forgotten faster than you can blink. So, include them across every post you share.

One of the CTA messages that you must include during the early stages of your campaign is ‘Share this post.’ People who support the cause on an emotional level will be encouraged to share, which will increase campaign awareness through more Instagram shares. This can work alongside your hashtag campaign to ensure an even greater reach for your campaign.

6. Use text and imagery to move people

Your cause may be great – something that people should support. However, for people to feel like they should support your cause, they need to feel moved. This is where it’s important to remember that Instagram is a platform that people mostly turn to when they’re on the move. Typically, when Instagram followers engage with content, they’re also doing something else, i.e. multitasking. That’s why it’s vital to draw their attention to your cause through the use of high-quality text and imagery.

Apart from drawing people’s attention to your fundraising campaign, you also need to move them on an emotional level. After all, if they don’t feel your cause tugging at their heartstrings, would they feel motivated to contribute to it? No, right? So, craft your campaign content carefully. Tell stories that touch people on an emotional level, and that’s when they’ll feel the motivation within them to contribute.

7. Express gratitude towards donors

It’s not enough to simply motivate donors with captivating stories and images. Once they’ve donated, you need to make them feel like they’ve done something important by contributing to your cause. Also, you should express your thankfulness towards them, because quite simply, fundraising campaigns amount to nothing without their donors.

This is where you can make the most of appreciation posts. Include the names of all the people who’ve donated so far and appreciate their efforts in supporting a cause to make the world a better place. Such posts don’t just make the donors feel good about what they’ve done, but also encourage other people to come forward and play an active role in ensuring social justice.

8. Keep sharing milestones

As your campaign raises more and more funds, it’s important that you showcase its success in front of your audiences. You can do this through regular feed posts, Stories posts, Reels posts, and more. The point of this exercise is to rope in even more potential donors. It works because, by nature, human beings are inclined to participate in successful things.

Conclusion

So, these were some of the best ways for running donation drives and campaigns using Instagram. We hope you found this article helpful, and we wish you all the best in your fundraising efforts.

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How does Instagram Help in Supporting Small and Large Businesses?

Being one of the most popular social media platforms in the world, Instagram is used by roughly 2 billion users every month. The majority of these users follow at least one business profile on Instagram. This makes Instagram the most lucrative space for businesses to increase audience awareness and flourish. Gone are the days when Instagram was a simple photo-sharing application. In the past ten years, it has almost evolved into a full-fledged business activity hub. While browsing through Instagram, you would find many brands (both small and big) running fundraisers, opening their Instagram shops, and employing other methods of Instagram marketing.

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If you are wondering how Instagram helps small and large businesses in building their brand image, this article will tell you everything you need to know. We will also walk you through the process of creating a business page on Instagram. Let’s dive in.

10 ways Instagram benefits small and large businesses

1. Leveraging purchasing power of Instagram users

The majority of Instagram users are those that prefer to shop online for items or services these days. This means that there are many users on Instagram who are waiting to find new brands to interact with. The sheer volume of users on Instagram helps businesses to reach out to more users by way of targeted ads on the basis of their preferences. Thus, Instagram allows small and large businesses to leverage the purchasing power of the users. This allows businesses to grow their consumer base consistently.

2. Targeting and retargeting through advanced targeting algorithm

Ever since the purchase of Instagram by Mark Zuckerberg, CEO of Facebook, the targeting capabilities of Instagram have increased to the level of Facebook. This includes targeting the customers on the basis of their age, social media behavior, location preferences, and other related factors. The first method is “Cold Targeting,” where the customer is shown ads on the basis of their preferences. Here the customers are warmed up to the new businesses they may or may not have heard about before. The second method is “Retargeting,” where the customer is shown ads of the brands with which they may have interacted previously. This makes Instagram a lucrative platform for finding new audiences as well as loyal customers.

3. Tracking of business related metrics

Instagram offers several features which allow the business pages to track various business-related metrics. These features allow the businesses to track the following:

  • The number of people targeted through the ad campaign.
  • The number of people who saw the ad.
  • The number of people who interacted with the ad and visited the website/page of the business.
  • The number of new followers, likes, comments, and shares that the business was able to reel in through the marketing campaigns.

This helps small and large businesses to achieve more for the money, time, and energy they spend on their ad campaigns. It also helps in keeping track of the growth of their business by tracking the various metrics provided by Instagram.

4. Additional marketing features for business pages

Instagram differentiates between personal accounts and business accounts by providing the latter with a host of additional features for marketing. The platform enables the businesses to promote their products and services through:

  • Call-To-Action button for visitors.
  • Promotion of business by using ads.
  • Providing access to business insights.
  • Gives the users a clear understanding that the page is owned by a business.

These marketing features provided by Instagram help businesses achieve their success goals and expand their scope even further.

5. Expansion of customer base

As we have already stated, there are more than 2 billion active monthly users on Instagram. At least 33% of them are making an active purchase decision via Instagram business profiles and ads. Businesses can utilize this opportunity to reach out to new audiences and expand their customer base exponentially. Your Instagram business profile is essentially an extension of your company. Hence, it is important to market your business on Instagram to reap the benefits of this untapped potential.

6. Building brand awareness

One of the biggest advantages of Instagram, other than paid advertisement campaigns, is opportunities for creating organic growth. This is especially important for new businesses which are still in the infant stage. A service provider like Mr. Insta can be useful in this respect. It provides various Instagram services like free Instagram followers, which can eventually help in aiding organic growth. This is very useful for new businesses at the grassroots, as new followers mean more visibility.

7. Building better relationship with followers

Instagram provides many opportunities for increasing the engagement levels of the audience. This can be done by replying to the customers’ comments and queries and engaging them in conversations. The idea behind this is to build a better relationship with the followers. The more a business is engaged and responsive to its followers, the more it builds trust with its followers and potential customers. Better relationships with the followers will eventually lead to more sales which will add to the bottom line of the company.

8. Developing a better understanding of the customers

It is imperative for a business, new or established, to understand the likes and dislikes of the target audience. However, the preferences of the target audience change from time to time. Instagram allows businesses to develop a better understanding of their customers. It is important because the target audience is not just statistical data about age groups or demographics. It comprises real people with varied behaviors. Hence, businesses should strive to understand the same and plan their marketing campaigns accordingly.

9. Photo centricity of the platform

Instagram is primarily a photo/video sharing platform. An average person remembers 80% of what they see. Hence, Instagram has a huge impact on the growth of business as the marketing campaign primarily makes use of photos and videos. And this remains in the memory of the Instagram users much longer, which can, in turn, can convert a follower into a loyal customer.

10. Cross promotion on other marketing channels

The benefit of using Instagram for promoting your business is that you can utilize the business insights for cross-promoting your brand. The traffic generated through Instagram can be utilized on Facebook, Google, etc., to regenerate the same. This helps in extending the reach of your business outside Instagram. This, in turn, creates more touchpoints for your brand.

How to create an Instagram business page?

How to create an Instagram business page?

You can leverage these benefits by creating an Instagram business page in a few simple steps:

Step 1: Download the Instagram app and sign up

The first thing you need to do is download the Instagram app and create an account on the platform if you don’t already have one. For signing up, you would need to provide your company name, business email address, username, and password. If you already have a business account on Facebook, you can use that to sign up on Instagram too. The most important part of this process is to make sure that your username on Instagram is closely related to your business’ name.

Step 2: Switch to a business account

After you have successfully set up your profile, the next thing you need to do is to switch your profile from a personal to a business one. To do this, navigate to the settings menu, which can be found by clicking on the three lines in the top-right corner of your profile page. After that, click on the ‘Account’ option from the Settings menu and choose ‘Switch to Professional Account.’

At this juncture, you will also get the option to make a ‘Creator’ account, which is meant for content creators, influencers, and public figures. If your business sells a service or product, then creating a business account is a better option.

Step 3: Customize your business profile

Before you start with Instagram marketing, it is important to customize your profile. This means choosing a profile photo that can easily be recognized by the audience and filling out the bio section. The bio should include information about your business, like its website, contact information, store hours, etc.

Step 4: Link to Facebook

To use some of the Instagram tools for businesses, it is important to have a Facebook business page too. Linking your Instagram business page to Facebook can be done from the ‘Business’ section in the Settings menu. All you have to do is select ‘Connect a Facebook page.’

Step 5: Start posting content and following people

Before your start with your business promotion, you need to post some introductory content on your Instagram business page. Besides this, you should also start following people and pages connected to your brand to get the ball rolling. Make sure to interact with people, as this will encourage them to visit your profile more often.

Setting up an Instagram business page is just the beginning. To derive all the aforementioned benefits from Instagram, you need to have a good Instagram marketing strategy in place. By employing the right methods, you will be able to see your business scale heights in no time.

Conclusion

Whether you own a large or a small business, effective use of Instagram as a marketing tool can help in building your brand identity and expanding your customer base. For small businesses who are just starting out, it is all the more useful as Instagram provides a ton of marketing opportunities at no cost. If you want targeted and fast growth of your business on Instagram, you can consider availing of the various premium Instagram services offered by Mr. Insta. Buy Instagram Views is one such service that provides you insights into the reach of your posts and the engagement they are able to generate. All the services provided by Mr. Insta are 100% safe and secure, and you would be able to see the results within 24 hours of placing the order. To know more, contact us today!

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