Best Instagram Marketing Tips for 2021
2021 is well underway, and Instagram is at the pinnacle of the social media ladder along with the likes of Twitter and Facebook. The image-driven has become ideal for marketers to showcase their products to their target audiences, and Instagram marketing is thriving these days because of several handy features.
If you want your brand to tap into the immense potential of Instagram in 2021 and reap significant rewards in both the short and long terms, read on. In this post, we’ll take you through the best Instagram marketing tips for 2021. So, without any further delay, let’s get this blog post well and truly started.
1. Set your targets
If your brand has a decent following on Instagram, you’re probably going to bank on a strategy that helps you sell your products. But if your brand is new and relatively unheard of, you’ll need a different strategy – one that helps you get noticed. So, before you actually kick off your marketing activities on Insta, you should focus on the targets that you hope to achieve.
Examples of targets include:
- Creating brand awareness
- Establishing online presence
- Projecting your business as a thought leader in your niche
- Selling products
Feel free to mix and match the different targets, but remember to be realistic. For example, if your online presence so far has been minimal, it would be a mistake to set a target that revolves around selling products.
2. Set up a business account
If you’ve been using a personal account on Instagram to promote your products, it’s time you switched to a business account. If you’re wondering why we’re recommending you to make the switch, just take a look at some of the features that you can use exclusively with a business account:
- Call-to-action button
- Contact information
- Messaging inboxes (primary and secondary)
- Instagram Ads
- Instagram Insights
- Instagram Shopping
Instagram offers creators the option of setting up creator accounts as well, but if you’re a marketer, you’ll get more value out of a business account. Instagram offers detailed guidelines on how you can convert your personal account into a business account. So make sure you go through them and convert your account as soon as you can.
3. Profile optimization is vital
Instagram offers businesses a few fields where they can fill in the relevant information so that audiences immediately know what they’re all about when visiting the profiles. Let’s take a look at the various fields on offer and what you need to do to make the most of them:
- Bio: Your bio should be brief (150 characters maximum) and properly constructed so that audiences aren’t left in the dark about what your business is all about.
- Name: This is the field where you have to enter your brand name (30 characters maximum).
- URL: This is where you have to mention the URL of your business website. If there are any changes in your website URL, you can make changes to this field as many times as you need to.
- Username: This is the field where you need to mention your handle (30 characters maximum).
- Category: Pick the right category in this field to help your audience understand your business niche.
- Call-to-action buttons: These incredibly helpful buttons (available exclusively for Instagram business accounts) will facilitate greater engagement between you and your followers.
Contact info: List all relevant contact information in this field so that your audience can interact with you beyond Instagram.
If you’re still confused regarding what information to fill in, draw some inspiration from the Instagram profiles of the most well-known brands in your niche.
4. Determine the identity of your audience
What kind of people are you trying to reach out to through your Instagram business account? The answer to this question will determine not just the tone that you should stick to while filling up your profile info, but also the tone that you should use across all your posts.
For example, if your business caters to a crowd that’s hip and modern, your tone can be informal and your posts can include phrases that are popular on the internet. However, if your business caters mostly to an elderly crowd, you’d be better off using formal language without too many phrases that your audience may be unfamiliar with.
5. Post content that captivates
When it comes to posting content on Instagram, you need to post images and videos that are clear and sharp. And don’t just post stuff for the sake of posting. A lot of blogs will tell you that you need to make your posts frequent and consistent. While that does have some truth to it, what you really need are posts that tell stories.
In the following list, we’ve compiled a few ideas that are frequently used by businesses on Instagram in terms of content posting:
- Instructional posts: If you’re an expert in your niche, what better way to showcase that in front of your audience than sharing instructional ‘how to’ posts? For example, if you own a food business, why not share a simple recipe with your followers?
- Text-based images: Every brand has an identity and through text-based images, you can share quotes that reflect the vibe of your business.
- Videos: Instagram now offers users the chance to upload videos that are up to a minute long. To upload longer videos, you can use the IGTV app, which is synced with your Instagram profile.
- Behind-the-scenes posts: If you want an emotional connect between your business and your audience, there’s nothing better than behind-the-scenes posts. Through such posts, you can showcase how your products are manufactured, your employees and their abilities, and a lot more.
6. Get your profile photo measurements right
Your profile photo is the first thing that your audience will see on Instagram, which is all the reason you need to ensure that it’s perfect. To get it right, you have to know how Instagram stores and displays profile photos.
When it comes to storing the photo, Instagram uses a 320×320 pixels measurement. But when it comes to displaying the photo, Instagram uses a110×110 pixels measurement. So, ideally, the photo you upload should be 320×320 pixels. This will ensure that even if Instagram makes any changes to the photo, it is still displayed the way it’s meant to be.
7. Create a consistent look
Consistency in terms of content posting is one thing, but what about the way your profile and your posts look and feel? Imagine if you’re following a brand on Instagram. Would you feel good if all the brand’s posts felt different from one another in terms of colors, fonts, and graphics? No, right?
To create a consistent look, you have to determine your brand’s visual aesthetic, and include elements of that aesthetic consistently every single time you post a story, a video, or an image. Once you have several posts that carry a consistent look and feel, you will automatically become a brand with a unique identity – one that’s memorable.
You’re probably already aware about the prevalent use of hashtags on Instagram and how important they are not just for audiences but also for businesses. So, it’s quite natural that you’d want to include as many hashtags as possible across all your posts. However, a lot of businesses make the mistake of using 30 hashtags for each post (the maximum limit).
Ideally, you should steer clear of ‘hashtag stuffing’ and go with 4 – 8 hashtags for each post. To make the use of hashtags as effective as possible, focus on hashtags that are relevant and specific to your business niche.
9. Communicate organically
We understand that most of the communications that you engage in through your business profile will be for Instagram marketing purposes. However, you also need to think about organic communications, i.e. communications that don’t seem like you’re trying to push your products too much.
So, when you’re interacting with other Instagrammers (businesses and/or audiences), keep your communications as human as possible. Try to solve people’s problems, be appreciative of posts that you like, and always respond to queries promptly without sounding generic. A great way of starting conversations is to share posts from other brands. This can also lead to potential collaborations in the future, which are incredibly effective at expanding your business’ reach on Instagram.
So, now that you know the best tips for Instagram marketing in 2021, we hope your marketing efforts on the platform bear fruit. Before we pull the curtains down on this post, we’d like to remind you that regardless of the strategies you formulate and execute on Insta, you have to be patient. Overnight success is a rarity on Instagram and brands that want too much too soon typically engage in marketing activities that aren’t really winners in the long run. So, be patient, persevering, and dynamic. If you are, there’s every chance that your brand will see success on Instagram and beyond.
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