How to Make Your Instagram Videos More Interesting?

Instagram has always been a visual platform where you can gather more Instagram followers, and Instagram likes by taking advantage of people’s tendency to engage more with visual content. Using videos on Instagram is a great way to increase your brand engagement and get higher search engine rankings. However, that doesn’t mean that just any old video will do. If you want to boost business growth using videos that will fetch you more real Instagram followers, you need to make them interesting. Here’s a guide on what you need to know when using videos for Instagram marketing.

Why use videos on Instagram?

Although images get more engagement at present in the form of Instagram likes, using videos can help you increase engagement rates on your account through a higher number of comments generated. People who watch a video on Instagram are more likely to share their thoughts on it in the comments section or respond to some aspect of the video.

Using a video, you can elaborate on aspects of your brand, its products/services, and other factors that are difficult to do in writing or through an image. Videos can help you tell the story you want for your brand and this can create a personal connection between you and your Instagram followers. Those who end up watching your videos can better understand how to use your products or may even connect with the brand personality established through the video.

People lead busy lives and are being bombarded with information every day. This has resulted in the creation of a world where people are seeking information with as little time investment as possible. Most people simply don’t have the time to read through text or comprehend other media, but videos can help achieve what these other media can’t in a short period of time. They can also create a better understanding of the message than other forms of media can.

Businesses have begun to realize the importance of using video to further business goals and this has contributed to the rise of video marketing in today’s world. More videos are also being watched on Instagram today, so you need to step up and deliver if you don’t want to risk losing your Instagram followers to your competitors.

Video formats on Instagram

Videos on your Instagram feed

These are the videos posted to your feed directly which must be at least 3 seconds long and can be up to 60 seconds in length. The aspect ratio of feed videos is between 1:1 for the standard Instagram square to 4:5 for vertical. These tend to show up on the Explore page of people who already watch videos and can help you reach a wider audience.

Instagram Stories videos

These are best as vertical videos with an aspect ratio of 9:16 and can be a maximum of 15 seconds in length. While Stories disappear after 24 hours, you can highlight important Stories to keep them on your profile.


Such videos must be at least 15 seconds long and can go up to 10 minutes, with larger, verified accounts being able to post videos that are up to 60 minutes long.


Livestreaming is also one way for you to use videos on your Instagram to build a deeper connection with your real Instagram followers.

Planning for great Instagram videos

Establish your goal

Think about what you want to achieve through your video. Do you want to gain more Instagram followers or just increase engagement on your posts? Do you want to boost conversions through your videos? Knowing what you want will help you plan accordingly so that you have the right video that can help you meet the goal.

Decide on the equipment you’ll need

High-quality videos require usage of high quality equipment. You need to make sure you’re using a great camera and audio equipment so that you visuals are great and sound is spot on. You’ll also want to get the right lighting for your videos so invest in lighting equipment if you need to so that your videos are well lit.

Shoot your video

While shooting your video, make sure that the subject is in focus and keep your shot steady so that jerky movements don’t end up distracting your Instagram followers. You can also find creative ways to incorporate brand colours into your video to resonate with your brand’s overall image.

Edit it well

Make sure you do a good job of editing your videos once you’ve shot them to keep your Instagram followers glued till the end.

Post your video for SEO

Even great videos require you to put some effort into optimizing them for search engines. Make use of the right hashtags and keywords so that your videos reach a wider audience and result in business growth.

Video ideas to boost business growth

Video ideas to boost business growth


If you’ve got a longer video that you can’t put up on Instagram, but are uploading it to your YouTube channel, you could always direct your Instagram followers to it by using a teaser video. This way, they’ll get to know about it and get interested in watching it on the other platform.

Teaser can also be used to create hype around a product you’re going to launch. You can include key features and highlights of the product and put it up in the form of a teaser so that your Instagram followers become aware of it and can eagerly await its release.

Time lapse videos

Taking your audience behind the scenes and introducing them to the work involved in your business is a great way to establish a personal connect, but there is a risk of revealing too much. This is not something you want for your business as it can result in your ideas being stolen. Time lapse videos work perfectly in such cases because you can take your audience behind the scenes and create an interesting video without revealing too much. Through time lapse videos, you can show:

  • A product being packaged for shipment to customers
  • Setting up a venue for an event
  • Brainstorming content on a whiteboard

Explainer videos

You may feel like you’re coming across as too promotional with these, but in reality, explainer videos are crucial to the success of your business. Remember that your Instagram followers are interested in your content which is why they’re following you in the first place. They consider you to be the authority when it comes to your products, so take advantage of that and use explainer videos to your products’ advantage. These videos can be used to:

  • Highlight specific features of a product
  • Showcase your products in action
  • Demonstrate the use of the product

They are a great way for you to show your audience why your products will add value to their lives and encourage them to buy your products.

Stop motion videos

Stop motion videos are those which have been made by compiling several images together to communicate a story or take your Instagram followers on a journey. Through these videos, you have the advantage of assembling props and other items in any way that you’d like. This is not something you can do for a normal video or a single photo. With such videos, you get to take your audience on a journey in a fun way and ultimately reveal the outcome you want to. For example, using a stop motion video to put across the proceedings of an event can keep your viewers interested until the end of the video revealing the final outcome from the event.

User generated videos

People are sometimes sceptical of what they see and hear from a brand because of the obvious profit motive involved. They’re more likely to believe that your brand’s product or service holds value if they see that other customers of your brand are reporting on it positively. Content generated from existing customers of your brand feels more genuine to others than a marketing message or ad and can be used to experience a growth rate in conversions.

Videos to introduce yourself

It’s important to remember that Instagram is a social media platform so people on the platform are looking to make some real connections. They want to be able to connect with other people and when they connect with brands, having a human element can make a big difference. Posting videos where you’re directly talking can help people put a face to the brand and erase that dividing line to create a deeper connection. You could start off by talking about what got you interested in this industry and keeping up with more personal content so that people feel a more personal connection with your brand.
These are just some of the many video ideas that you can use to boost business growth on Instagram, but there’s really no limit to what you can achieve if you put your creativity to the test.


Using videos on Instagram to grow your business isn’t always easy, but with some practice and patience, you can end up making videos that your Instagram followers just can’t get enough of.

Using Instagram Stories Polls for Your Business

If you’re using Instagram marketing for your business, getting higher engagement rates with your Instagram followers is necessary. When your Instagram followers engage with your content more, it signals to the Instagram algorithm that users of the platform are interested in your content. This will help you reach a wider audience and get more real Instagram followers. With more engagement, you can achieve higher search engine rankings and even land up on Instagram’s Explore tab. Using Instagram Stories Polls is one way to increase engagement among your audience. A larger audience can even result in more Instagram likes for your content, further increasing engagement rates on your profile. Here’s what you need to know about this Instagram feature.

What are Instagram Stories Polls?

In 2017, Instagram added the feature of polls to Stories which makes it possible for people to engage with content on the platform. With this feature, your Instagram followers must select 1 of 2 options provided in response to specific questions asked. These may be simple yes or no responses, or you could give them other options to choose from.

How to add polls to your Instagram Stories?

Creating polls for your Instagram Stories is easy. Once you have the picture or video you want to add to Stories, choose the Stickers option from the top right section of your screen. Then, click on the “Poll” icon and place it on your photo or video. The default choices for the classic poll are “Yes” and “No” but you can customize these options. The questions don’t have a character limit, but the character limit for the responses is 22 characters. Once you’ve done this, you can share it with your Instagram followers and see the results. Results can be viewed in real-time by swiping up on your Story. Since Instagram Stories last for 24 hours, so will your poll, but you can highlight it to make sure it doesn’t disappear after 24 hours. You’ll be able to see how many people voted on your poll choices as well as how many views the Story managed to get.

Sharing results from the poll can keep the interest of your Instagram followers as they are, after all, the ones who voted on the options given. To do this, you just have to click the “Share Results” option in the Views tab and let your audience know the results of the poll they voted on.

Why are they important for your business?

Instagram Stories Polls offer fun, creative ways for your Instagram followers to engage with your brand. So much of the time on social media is spent in mindless scrolling. There’s no dearth of Stories being posted by the many accounts already on Instagram. With so many users on the platform viewing Stories one after another, polls provide a refreshing change and give users an opportunity to express themselves with regard to the question asked. They are much quicker to capture the attention of your Instagram followers and get them to interact with your brand.

There’s no restriction on the type of question you can ask so you will be able to get feedback from customers and understand their interests better. Polls don’t always have to be used for business-related matters. They can also help you understand your Instagram followers in other areas of interest by helping you branch out and seek responses to questions that concern other topics.

When you utilize the input derived from polls and implement changes to your business decisions, it’ll help your audience feel like they’re being listened to. This will get them to engage with your brand’s content more. Higher engagement on your profile will mean higher search engine rankings, which will enable more people to come across your content. People who end up liking your content can drive up the number of Instagram likes on your profile and help you get on to the Explore tab of the platform.

By increasing engagement on your Instagram profile, Instagram Stories Polls can contribute to higher rates of business growth. In the rest of this article, we’ll take you through exactly how you can make use of Instagram Stories Polls in different ways for the success of your business.

How can you use Instagram Stories Polls for business growth?

To conduct market research

If you want to find out more about what your target audience’s preferences and interests are, adding a poll to your Instagram Stories is a great way to do this. You may be contemplating a new product line or working on a service idea for which market research is essential. You are, after all, offering a product/service to meet the needs of your target audience. Getting responses from your target audience about what they’d like to see next will put you on the right path and help you cater to their needs.

To showcase your products

You can even use polls to showcase your brand’s products and create excitement about your offerings. Adding the different products you offer to your Instagram Stories and asking your Instagram followers to choose between the 2 will give you an idea of their preferences. You can also add feed posts about your products to your Stories and include a poll to ask your Instagram followers if they’ve seen your latest post about your product.

To find out what your Instagram followers like and get their feedback

How can you use Instagram Stories Polls for business growth

By adding polls to your Instagram Stories, you can get an idea of what your real Instagram followers are interested in. You can even invite feedback from your customers about your products or services and work towards incorporating this feedback in your business decisions. You can also share results of the poll to your Stories and thank your Instagram followers for taking the time out to give their opinion. Incorporating changes based on the feedback you receive will show your Instagram followers that you care about their opinions and you’re listening to them. This can help to boost customer loyalty for your brand.

To direct your audience to your website

You can include the link to your website in your Story and encourage your Instagram followers to swipe up after adding a poll to it. Create some hype around a blog piece newly added to your website or a section of your website through a poll. Tailor the poll to make it connect logically with what you’re directing your audience to so that you get to benefit from higher conversions.

To conduct quizzes

You can even make use of polls to quiz your Instagram followers about a particular topic and make it fun for them to engage with your content. Apart from this, you could also conduct quizzes that test how much your audience knows about your brand. When people engage with such quizzes, brand awareness is increased. You could also get them curious by directing them to your website to find the right answer to the question you asked.

To encourage your audience to take a social stance

Today, people are more interested in associating with and supporting brands that are conscious of social change. They’re more likely to view your business positively if you speak up about social issues. You can use polls to ask your Instagram followers if they know about the latest social issues going on and if they’re doing anything about it. Doing this will not only encourage them to take a social stance, but it will also show that your brand is a socially conscious one. This can help to improve the credibility of your brand.

To create hype around your campaigns, events, and contests

If you’ve got a big campaign, event, or contest coming up, you can make use of Instagram Stories Polls to create hype around it. Ask your Instagram followers if they’re aware of your upcoming events, or announce that you have a big announcement to make and check if they’re excited to find out what it is. You can even announce a contest and see if your Instagram followers have participated in it.

To engage your audience on ads

You can even add polls to the ads that you put up on your Stories and get your Instagram followers to take action on these Story ads by clicking on 1 of the 2 options provided.

To entertain your audience

All polls don’t have to be related to achieving some business goal. You can also use polls to keep your audience entertained and show off your brand personality. Discussing things that aren’t related to business can give your Instagram followers an opportunity to get to know you better. This can help them develop a personal connection with your brand and sustain the relationship in the long run.


With the growing popularity of Instagram marketing today, the platform presents a lot of competition for brands. In such a competitive environment, getting high engagement rates for your content is crucial to give you an edge. Instagram Stories Polls makes this possible and that’s why, it’s important to include it in your Instagram marketing strategy.

How to Use Instagram as an eCommerce Owner?

Instagram is one of the most thriving, widely-used social media platforms these days. It started as a photo-sharing platform but soon boomed into a community of avid photographers and marketers. Instagramming today is not just about sharing special moments with family and friends and garnering Instagram likes. It’s become a major platform for selling for ecommerce brands and making a memorable impact on their Instagram followers.

Let’s check out some statistics that throw light on the popularity of the platform:

  • About a billion people are monthly Instagram users.
  • Instagram Stories, the feature that allows you to share tit-bits of life for 24 hours, is used by more than 500 million users every day.
  • In the United States, the number of Instagram is likely to reach 125.6 million by 2023.
  • Over 200 million Instagram users check out at least one business account daily.
  • In 2020, about 75.3 percent of businesses in the United States will use Instagram.

From the numbers above, it becomes clear that the trend to use Instagram is not slowing down anytime soon. This is particularly true for ecommerce owners, who need now focus on increasing their Instagram followers and garner more Instagram likes for their posts. Here are some ways in which ecommerce owners can achieve growth on Instagram and take their venture a notch higher:

Build a consistent brand image

An ecommerce brand that remains consistent from the start to end is what people favor. Instagram is an image-based social network, meaning you get Instagram followers and Instagram likes by sharing relevant, high-quality images. A brand with a confusing image will be abandoned by people in no time. So, it’s important that you focus on building a consistent image of your ecommerce brand by sharing the right set of images.

A consistent brand image is essential for building trust—something that determines whether people will buy from you or not. As such, your image branding should be visually consistent. From design to color schemes, anything you choose should be uniform throughout all your image posts on Instagram.

Perfect your Instagram bio

Believe it or not, the Instagram bio has a huge role to play, despite its brevity in scope. This section tells your audience who you are, what you sell and how you sell. Your Instagram followers will read this section first to know about your brand. If this is something boring, then you will lose out on potential followers, and ultimately, on valuable sales. So, you need to make this section as compelling and interesting as possible.

Real Instagram followers may land up in your profile by searching hashtags. The hashtags you use will determine how visible your brand is to your followers. So make sure you use the right ones. You can also up your bio by using emojis. This will add some color to it. You can even wisely boast your discounts and free shipping offers in your bio to grab the attention of your profile visitors. Also, don’t forget to link your shop’s URL in your bio so that Instagram followers can buy from you easily.

Push Instagram followers to take an action

A compelling Instagram bio will make first-time profile visitors to start following you. But your aim is not just to gain Instagram followers. You also want to see growth in your sales figure, right? For that to happen, you need to be slightly more aggressive while promoting your business on the platform. This is where “Call to action” posts do well.

These posts can seriously drive traffic and sales. They consist of an image of the product you are selling and a proper description that urges your Instagram followers to check it out. But not all your Instagram posts should be focused on sales. You also need to engage your Instagram followers with other types of content. Make sure you add your call to action even in these posts.

Inspire your Instagram followers

It’s easy to click a picture on a smartphone and sharing it with friends and family and seeing copious Instagram likes rolling in. People love to see photos, but do you think anything you share is able to evoke the right emotions in them? As an ecommerce owner on Instagram, your focus should be on eliciting positive emotions in your followers than just getting more and more Instagram likes.

You should know that sharing a good picture post is nothing less than an art. Through this art, you need to inspire your Instagram followers and build brand awareness. You need to leverage some online tools that help in coming up with inspiration, visually-appealing picture posts for your Instagram profile. From texts to color schemes to resolution, everything needs to make the right impression on your Instagram followers for them to stay associated with your ecommerce brand.

Consider tagging products

Most ecommerce marketers may not know, but tagging products from a catalog makes it a lot easier for customers to buy them. There are some countries where Instagram allows business users to tag their products, just like they can tag real Instagram followers. Such a practice can make the platform a powerful sales channel.

Instagram shoppable posts are pretty simple to set up. Here’s how to do it:

  • Go to your Facebook Business account that’s connected to your Instagram and set up a shop section. Add all your products to the account. Try to provide an option that allows your buyers to check out at your ecommerce website. It becomes easier for you to keep track of your inventory.
  • In a few days, you will be notified on your Instagram profile that you can start tagging your products from the catalog in your posts.
  • While sharing an image post, you should select the option to “tag a product.” Clicking on this option will show you the list of all your products.

Share contests and ask followers to generate content Free Instagram Followers

Share contests and ask followers to generate content

You certainly want to achieve high growth rates through Instagram, but that rarely happens until and unless you engage your Instagram followers. You need to make them feel special in some way for them to stick around with your ecommerce brand. That is possible when you create interesting contests for your Instagram followers to take part in. Such type of content brings your followers closer to your brand and gives you chance to treat them with something interesting and conversion-driven.

Building an engaged community on Instagram also depends greatly on bringing users to create content. Instagram is pretty powerful in creating new prospects for your brand at the starting stage of the conversion funnel by building an inspiring, highly artistic feed of your Instagram followers. You can share behind-the-scene snaps, or experiential posts created by users of your product themselves. This is truly a great way to see substantial growth in your Instagram likes and product sales.

Get in touch with influencers

The truth is influencer marketing truly works. It’s a good way to promote a brand through a famous personality and celebrity because it builds trust and generates awareness. You can do the same on Instagram to promote your ecommerce store. In fact, influencer marketing is a thriving business on Instagram. Such a collaboration on the platform can get you real Instagram followers in very less time.

Collaborating with a person whose posts reach thousands of Instagram followers can be a major sales booster for your ecommerce store. The best part: the whole exercise won’t require a massive monetary investment on your part. You need to pay a small fee to an influencer (something way lesser than traditional TV ads) to create a piece of content around your brand and promote it among his or her Instagram followers. This can boost the credibility of your ecommerce store by many folds and up your traffic and sales on the platform.

Keep a tab on engagement

This is the age of real-time data. It’s data that’s driving major marketing decisions and actions of brands across the globe. Be it a small tech startup or a multinational brand, every business relies on data to know about what they don’t know—about consumers, market trends, and so on and so forth. The same goes for ecommerce stores on Instagram. Unless you know the results of your efforts in quantitative terms, it’s difficult to truly make a difference.

Hence, you need to measure the level of engagement on your Instagram profile by leveraging the right analytics tools. If you have an Instagram for business account, you can find the analytics information under the audience tab. You can check the number of Instagram followers, Instagram likes, and overall engagement of your profile to plan your future posts better. Keep an eye on the image posts that have got the maximum likes. This will help you focus on the positive aspects that boost your profile’s engagement.

Closing lines

Instagram is a great platform to connect with target audiences and close sales. But for ecommerce stores to get the best out of the platform, they need to focus thoroughly on engagement. You can surely do wonders on it if you are committed. It’s just not about growing your Instagram followers or Instagram likes. It’s about achieving business growth by delivering something of value to audiences. You can use a tool like Mr. Insta to boost engagement of your profile and also increase the number of Instagram followers.

Using Instagram AR Filters

Experiencing business growth on Instagram is a massive benefit of undertaking Instagram marketing for your brand. One feature that stands out when it comes to engaging Instagram followers is Instagram Stories. As of 2019, 500 million accounts used Instagram Stories daily, with 67% of Instagram users being between the ages of 18 and 29. Instagram Stories allow for greater interaction through the use of polls, questions, filters, and a lot more. Instagram’s AR filters for Stories is an addition to the platform that businesses can make use of to gain more real Instagram followers and boost business growth. Here’s everything you need to know about creating and using Instagram AR filters for your business.

Instagram AR filters

AR (augmented reality) filters are effects generated by computers that are layered over the real-life image displayed by your camera. With Instagram Stories, AR filters alter the image displayed by a person’s front/back camera.

These AR filters for Instagram Stories differ from the pre-set filters on Instagram because they’re exclusively available on Stories while the pre-set filters help to enhance picture quality by making quick edits to pictures before they’re posted to Instagram.

Face filters were added to Instagram in 2017 and immediately became popular among Instagram users. At first, these were only made and controlled by Instagram, but in the month of May in 2018, Instagram created a closed beta of brands, celebrities, public figures, and popular creators to come up with face filters for their Instagram followers through the Spark AR Studio platform of Facebook.

Instagram followers of those who were part of Instagram’s closed beta program could easily make use of the filters created by visiting the business profile and selecting the new face icon. The introduction of the Effects Gallery also made it easy to discover and try out certain filters from the community of creators on Instagram.

As of May 2019, Facebook announced that custom building AR filters through the Spark AR Studio platform would be made possible for everyone. The platform made it possible for the public to come up with original AR effects for Instagram Stories, Portal, Facebook Stories, and Messenger.

How using AR filters for Instagram Stories can help your brand

If you’re a business that is specifically trying to grow by targeting younger people, using AR filters for Instagram is a great option. It’s trendy, interactive, and is a great way to capture and sustain the attention of your audience. It can even end up fetching you more Instagram likes for your feed posts by helping you build the number of real Instagram followers you have. Here are some ways that using AR filters for Instagram Stories can promote business growth.

Flaunt your brand’s personality

By creating the right AR filter for your brand, you can communicate your brand’s personality in a powerful way and draw in more Instagram followers, especially if it’s a fun or a playful AR filter. Such customization can help your audience get to know your brand’s personality more easily and set you apart from your competition.

Connect with your audience

Through customization of AR filters for use in Instagram Stories, you can help your Instagram followers feel more connected to your brand. Since over 500 million users engage with Stories on a daily basis, including an interactive feature in your Stories in the form of an AR filter can help to improve engagement of your audience with your brand.

Stay ahead of your competition

The use of custom AR filters in Instagram Stories is still in the nascent stage, which means that not a lot of brands are using them as yet. This gives you a massive opportunity to take advantage of the benefits the feature offers and stay ahead of your competition.

Promote awareness of your brand

Using custom AR filters, you can include the logo or mascot of your brand in the form of an AR filter. As long as it’s not a promotional AR filter, it’ll be displayed in the Effects Gallery of Instagram, which gives new users an opportunity to find it, thereby helping to grow the number of Instagram followers you have. When someone shares a selfie using your customized AR filter, you benefit from greater brand exposure through a wider reach with their Instagram followers. Users will be able to try out the AR filter by clicking the “try it” button on the bottom left of their screen.

Use it for online shopping

Using AR filters can be a great way to allow your Instagram followers to try on a product before deciding whether or not to buy it. While Instagram has made changes to the platform to give users smooth shopping experience, using AR filters helps to take it up a notch by allowing users to actually try on products and see whether or not they like how it looks. The possibilities with the use of AR filters for your brand are endless, and you have all the freedom to get creative with them.

If you’re a cosmetic brand, you can use AR filters to allow your Instagram followers to try on makeup. Virtual fitting rooms can be created with AR filters for fashion brands where people can try on outfits to determine how it will look and whether or not it compliments their shape and style. Even furniture businesses can make use of AR filters so that people can see what a particular piece of furniture would look like in their homes. The personalized experience made possible through the use of AR filters can help to establish stronger connections and boost engagement with your target audience. There’s also a new feature that’s currently being tested, which will enable brands to add AR filters to their product pages.

Use it to support causes

You can create a customized AR filter to shed light on a cause that’s important to your brand and its audience. By doing this, not only will you be creating an opportunity to have an interactive experience with your audience, but you’ll also be promoting brand image and credibility by aligning your brand with a worthy cause it supports. This can help your Instagram followers connect with you at a personal level and build brand loyalty.

Creating AR filters using Spark AR Studios

Creating AR filters using Spark AR Studios

Download Spark AR Studio

This is currently available for Mac and Windows.

Make a decision about your effect

Once you’ve downloaded Spark AR Studio, you need to go through the tutorials of the interface of the program in the Learning Center and then make a decision about whether you want to choose from among eight templates or make a filter from scratch.

Starting off

A placeholder object will appear in the central panel (viewport) if you choose a template. The Simulator where you can preview your work is the iPhone 8 that’s in the corner, but this can be changed to another device. The Scene panel to the left is what you’ll use to make edits to your Instagram Stories AR filters.

Upload a 3D asset

You will then have to select a 3D asset for your AR filter, which you can either import on your own or select from the AR Library which has animations, free audio files, and a lot more.

Make edits to the uploaded graphic

With the help of the Scene panel, you can make edits to your uploaded graphic. You can give your 3D object more depth by changing the directional light as well as alter its animation. You can even add more animations, materials, and textures to your object and decide on whether the AR effect is available for use with the front camera, back camera, or both.

Test your effect

Download the Spark AR Player app to test your effect or send it to Instagram to see how it works in Stories.

Publish your effect

Click on the upload button in the bottom left corner just below the “test on device” button to do this, but bear in mind that the effect you create won’t be published right away. It’ll be reviewed to ensure that it meets the policies and guidelines of Spark AR Studio. The review process can take up to 1 week or may just be a few days, but you’ll have to wait it out.

Keep learning

With more experimentation, you’ll learn how to use this platform like a pro to create AR filters that are sure to capture the attention of your Instagram followers.

Best practices

Serve a need

Your filters are likely to be a lot more popular if they serve a need that people have, which may be to:

  • Express themselves aesthetically
  • Capture emotions/actions
  • Add humor/get inspired
  • Be part of a larger community

Let the person shine

If you want people to be using your AR filter often, you have to make it such that it adds an edge to people’s content without stealing the spotlight from their content.

Use minimal branding

Focus on aspects of your brand like color, design, mascots, or products and not on overt branding through logos because heavy branding won’t sit well even with your real Instagram followers.


There’s so much you can do with AR filters on Instagram that can promote business growth. Whether you create your own effects or incorporate existing ones, planning it well in your Instagram marketing strategy can yield several benefits for your business, so get started already with this cool new feature and see what’s in store for you.

Using Instagram During the COVID-19 Crisis: How Does It Look Like?

Instagramming and the COVID-19 crisis

The outbreak of COVID-19 has been a life-changing event. It has completely changed the way businesses and societies operate. While every individual is taking all measures possible to protect themselves from the virus, businesses are pushed to run remotely and virtually. Social distancing and work-from-home are the new normal, and everyone is trying to embrace it.

Let’s talk about social media marketing, particularly Instagram marketing, and how the crisis is likely to affect the realm. Believe it or not, Instagramming won’t be the same for businesses. The platform has always been about having social interactions and creating virtual, visually rich experiences. But as the crisis engulfs the world, the informational quotient of the social network has increased to a new level.

Fake news and misinformation are becoming rampant during this time of crisis. Hence, Instagram is now beefing up its potential as a powerful news aggregator to prevent the circulation of malicious and fake rumors about the outbreak. It has decided to remove all misinformation about the crisis and provide valuable information from health authorities through hashtags. Now, it also prevents its users from looking for augmented reality effects related to the virus.

Industries across the globe are now grappling with these times. They lack liquidity and growth prospects and are seeking the government’s assistance to stay afloat. Supply chains for Chinese items, events and conferences, travel influencers, restaurants, bars, and hotels are facing the brunt of lockdowns to prevent the spread of the virus.

How are users using Instagram now?

With many nations around the globe issuing stay-at-home orders, users are killing time by using social media more than ever. Instagram and its parent social giant Facebook has seen a 40-percent hike in their usage during the pandemic. Most of these users fall in the age bracket of 18 to 34 years. They still aim at gaining Instagram followers and Instagram likes, but the way they are using the platform is certainly very different now.

Usage time has increased

Social isolation and staying at home have become the new norm, and this has resulted in a tremendous increase in the consumption of digital media by people. They are spending copious amounts of hours on Instagram to connect with their family and friends, as well as to stay informed about everything that’s happening around the world.

More posting and engagement

An increase in the number of posting and engagement is surely obvious. Instagram followers of brands are staying longer on the network to engage with content and people. As such, there are high chances of getting more Instagram likes, comments, views, and other metrics. Influencer marketers on Instagram are also witnessing a sharp rise in the number of sponsored posts, and the likes, views and comments garnered by these posts.

Direct shopping on the rise

Real Instagram followers are now connecting and interacting directly with brands. They have all the time to hunt for their essentials and needed products on the platform. Since most countries have asked people to step out only when needed, people are using Instagram to buy products through e-commerce and direct messaging.


Instagram, as a photo and video-sharing platform, has gained immense traction among business users during the pandemic. That’s because they want to share messages expressing their support and update their Instagram followers about their operations. Thanks to a new Instagram feature called Co-watching, which allows users to connect with others through video chat. They can also explore story filters, add donation stickers, and up their profiles.

How businesses can use Instagram during the pandemic?

The global war against the pandemic has also led many profiteering advertisers to capitalize on the pressing concerns. Facebook was quick to respond to malicious intents of people by banning advertisements on Instagram that claim to prevent or cure a COVID-19 infection. Even some organic posts that intend to sell disinfecting wipes, hand sanitizers, and testing kits will be out of the platform. Any content that makes false claims and tries to promote conspiracy theories will be removed from both Facebook and Instagram.

As such, what businesses post and what strategies they adopt to get Instagram followers, Instagram likes, and achieve growth will change to a great degree. Instagram marketers and brands have to adopt the following steps while using the platform:

Pausing all promotions

Most brands and marketers often have a content plan ready. They usually prepare their promotions, posts, and other content in advance. But the outbreak of COVID-19 requires them to reevaluate their Instagram posts. They might have to rethink what they had scheduled or maybe cancel their posts altogether. This is certainly not the time to push offers that are focused on marketers’ and brands’ self-interest.

The pandemic has pushed many brands and businesses to pause their new campaigns. Any brand promotions and initiatives that they have planned are put on hold for now. That’s because people don’t really want to see them now, especially when they are stressed about survival after getting a pay cut or losing their job (even a loved one). People are now more concerned about the safety of their family, friends, and themselves.


Spreading awareness

Real Instagram followers of brands and businesses want to know more about the COVID-19 pandemic. This is also the time when misinformation about the virus is spreading as fast the virus itself. This is the reason why Facebook and Instagram are resorting to strict measures to place bans on certain ads and content. In March, Facebook decided to send home their content review team—something that’s going to have some effect on advertisers. Marketers are likely to face some delay in ad reviews. Also, there will be an increase in the incorrect disapproval of ads and limited delivery of in-stream ads.

As such, this is the time for marketers and brands to acknowledge the pandemic. Nothing really is normal, and they have to emphasize in spreading awareness about the crisis in order to remain authentic in the eyes of their Instagram followers.

Real Instagram followers look for honesty, and the platform is simply perfect for brands to share everything that’s going on with their business. It’s time for them to show their caring side by spreading authentic information through some popular hashtags, such as #covid_19, #corona, #highriskcovid19, #stayathome, and #remotework. Sharing credible information from sources like the WHO and local government can really help businesses in keeping their customers and Instagram followers informed.

Engaging with customers through online events

With stay-at-home orders pushing people indoors, it’s natural for brands and businesses to cancel their planned events and conferences. It won’t be possible for them to host these events until the curve of the outbreak flattens, and governments issue notices to reopen venues. But that shouldn’t stop brands from connecting with their Instagram followers and engaging them. Thanks to live sessions and webinars, they can continue to remain socially present, despite social isolation becoming an in-trend.

Instagram Live, Instagram Stories, and carousel posts are great tools that can help brands and businesses engage their audience on the platform during the crisis. They can use Instagram Stories to receive instant feedback from their Instagram followers. The questions and poll features of Instagram Stories can establish an immediate connection with Instagram followers and help brands listen to them.

This is also the best time to use Instagram Live to creatively show their expertise. Take, for example, a restaurant owner on Instagram. He or she can use Instagram Live to hold online cooking classes. A salon owner can share home manicure tips, and a fitness trainer can hold live workout classes—all using Instagram Live.

Offering online shopping options

It’s true that people are forced to stay indoors. But that doesn’t mean that they can’t relish online shopping experiences. They are allowed to step outside for essentials, but they might have other demands too. Brands and businesses that have relied on in-store shopping experiences have to now switched to online selling. And Instagram certainly provides a great platform to do so.

Brands can create a landing page that sells their products and share the URL with their Instagram followers. They can add the URL to their bio on Instagram so that it’s easier for people to find it. This works great for brands that have closed their stores or opened them for limited hours. For example, if they provide gift cards, they should let their Instagram followers know that they can support the business now and enjoy the experience later.

Also, brands can use Shopping Tags to sell their products directly from their Instagram feed and Instagram Stories. Doing so allows brands to populate their Profile Shop with their products. This would make it easier for their Instagram followers to browse through products that really matter to them. Selling through direct messaging or phone is also a great way to keep sales going and achieve revenue growth.

The COVID-19 outbreak has brought about a great deal of uncertainty and stress for both individuals and businesses. While lay individuals can’t do much other than staying at home and sticking to social distancing norms, businesses certainly need to keep their game going in order to stay afloat. They need to leverage the best practices when it comes to Instagram marketing and stay connected with their Instagram followers.

Stay at home and stay protected!

Apps You Need to Start Using to Take Your Instagram Stories Up a Notch

As a brand, you need to do a lot more than post a quality picture or video on your Instagram Stories to keep your Instagram followers engaged. With the platform seeing high growth with more and more businesses using it for their marketing efforts, it’s important to make sure you’re creating great content that draws in real Instagram followers and generates more Instagram likes for your profile.

Instagram Stories are a fun way of engaging with your audience, and with the popularity of Stories increasing 15 times faster than other content, it’s important to put your time, creativity, and energy into creating stories that can draw in your Instagram followers.

Today, this process has been made a lot easier with numerous apps making it easier for you to create engaging stories. Here’s a list of some of the best apps that you should get your hands on to set your Instagram Stories apart from that of your competitors.


InShot is one of the best apps that you can use to edit photos and videos for your stories, offering numerous design elements that your Instagram followers can’t get enough of. Using InShot, you can trim, crop, merge, or cut videos while adding backgrounds, special effects and filters to your videos. You can even experiment with music and other audio on your videos while fading the music in and out. A speed controller allows you to make videos in slow motion or speed up your videos. You can even adjust the aspect ratio of your video to make it suitable for various platforms. There’s a collage maker and photo editor that you can use and various enhancements through filters, text, emojis, stickers, and other icons can give your videos/photos an edge. Available on iOS and Android, InShot can be used by novices and professionals alike.


With Canva, you can benefit from more than 60,000 templates that you can use for the photos you want to post to your Instagram Stories. You can even make use of its stock images and get access to more than 1 million background images that you can use for your stories. The number of design grids, photo enhancers, vignettes, blurs, badges, stickers, icons, textures, and frames that you can choose from are sure to amaze you when you want to create a story that stuns your Instagram followers. Available on iOS and Android, Canva can also be used from your desktop.

Adobe Spark

The Adobe Spark is an app family with post and video apps that can take your Instagram Stories to the next level. Adobe Spark Post is supported on iOS, Android, and desktop systems while Adobe Spark Video is supported on iOS and desktop. Using it, you can add quality video clips or put pictures together to create a video story. There are many typography options, text cut-outs, effects, layouts and animations that you can add to your photos and videos. You can add audio from your phone or from Adobe’s collection and choose millions of stock photo options. Easy syncing also allows for cloud backup of your content and the best part is that you don’t have to be a professional designer to understand how to use the app.


Available on iOS and Android, Unfold allows you to create quality images and videos for your Instagram Stories with the help of elegant yet minimalistic templates. There are 25 free templates and 90 premium templates that you can choose from with more than 5 types of font and advanced text features. You can give your stories a branded feel by using this app to edit your photos and videos.


This simple app, available on iOS and Android, gives you access to over 200 free templates and more than 20 themes with new templates being added on a weekly basis. Apart from this, you can also use its variety of fonts, design effects, themes, and filters for your Stories that can fetch you more real Instagram followers.


CutStory is available on iOS only and allows you to cut longer videos so that you can create 15 second videos to meet the Instagram Stories requirement. It supports all formats of videos and can produce a stream of 15 second videos for you to be able to post to your Instagram Stories directly. With CutStory, you can also export your videos without having to compress them. This app overcomes the limits imposed by Instagram’s 15 second story requirement by making the task of cutting a longer video easy for you.


With Lifelapse, you can experiment with stop motion animation and create animations that look professional just using your phone. It’s available on iOS and Android systems and also gives you the opportunity to add filters, stock music, and make changes to the play speed. You can also get your video timing right with the help of its interval timer to create videos that have high production value and can fetch you more Instagram likes for other posts on your profile.

Instagram applications MrInsta Get Free Instagram Followers


PhotoGrid offers you the opportunity to create photo or video collages for your stories and is available on iOS and Android. There are over 300 photo collage templates, 60+ filters, and more than 90 backgrounds that you can choose from. You can make customised photos using its stickers, effects, filters, and fonts while choosing to clip an object from a photo or remove the photo background. You can even touch up profiles and selfies with its beautifying features or use its selfie camera and automatically have it touch up the image. PhotoGrid can help you level up on your Stories with the help of its meme and GIF generator, smart face filter, and scrapbook. It’s also compatible with several aspect ratios and can be used to create slideshows for your Instagram followers.


Hype-Type is an app supported on iOS and Android devices and is one of the best Instagram Story apps for using text, offering numerous fonts, styles, and animations. You can use it with the photos or videos that you want to post to Insatgram Stories.


If you want to show your Instagram followers stories that have a retro touch, 8mm is the app that you need to use. It’s available only on iOS devices and can be used to add special effects even to already existing videos in your gallery. There are 8 different types of lenses, and 13 different types of aged and retro film styles. 2 free themes and 3 premium themes are available with a jitter button to mimic the frame shakes of 8mm cameras. The app supports HD recording up to 4K and allows you to live edit your footage while you’re recording.


Jumprope is the perfect app available on iOS if you want to create “how to” style content for your Instagram Stories like sharing recipes, fitness routines, make-up tutorials. You get personalised templates, and can make use of its filters, time-lapse, text overlays, colours, animations, and voiceover. You can also make use of a shoppable format to highlight your products for your Instagram followers.


If you want to grab the attention of your Instagram followers with exciting text, iOS supported Typorama is the app you need to use. Using it, you will get access to more than 50 typographic styles and 100 fonts/typefaces. Choose a background that you like and start typing with its text styling tools. It also gives you access to several quotes that you can add to your Instagram Stories with numerous stock image options that you can choose from. You can even enhance your text using shadows, distortions, and gradients.

A Design Kit

A Design Kit is available on iOS devices only and can help you give your Instagram Stories an artistic touch. There are more than 120 designs and template options for you along with over 30 font choices. You can add stickers and backgrounds to your stories while using the brushes available to draw textures and colours.


Clipomatic is an app available for iOS devices and is a great way for you to reach out to those with hearing impairment or just those who view Instagram Stories with the sound turned off. With Clipomatic, works spoken in your videos can be converted into captions live just by pressing a button thanks to its Smart Video Editor. It also offers several visual filters and typography options and can be used in 40 languages which can help you reach out to a larger audience and gain more real Instagram followers.

Microsoft Hyperlapse

Microsoft Hyperlapse is supported on Android and desktop systems and allows you to create time-lapse videos for your stories. You can also use it to adjust the speed of your current videos and increase the speed up to 32 times the normal video speed. The time limit for recording time-lapse videos using Microsoft Hyperlapse is 20 minutes. The app supports high resolution videos (720 and 1080 px).


Incorporating Instagram Stories into your Instagram marketing strategy can boost your business growth tremendously if done right. To take full advantage of the feature, you need to make sure you’re putting out excellent content and these apps can help to make that happen. Make sure you choose an app based on the features you’re looking to benefit from and one that you know how to use easily so that you start seeing the benefits of it through your Instagram Stories.

Give Your Instagram Photos an Edge with these Photo Editing Apps

Instagram is a visual platform, so it comes as no surprise that photographers all over the world make use of it to share their photos of high quality. If you want to experience business growth and see a rise in the number of Instagram followers you have, editing your photos is a crucial aspect of the Instagram marketing process you simply can’t miss out on.

Instagram has a basic photo editor for users, but if you really want your pictures to stand out, making use of some popular photo editing apps can help give your photos an edge over the competition, allowing you to get more Instagram likes and thereby attract more real Instagram followers.

With the help of a photo editing app, you can resize your photos to meet Instagram’s square specifications without compromising on the quality of the photo. You can even adjust design and display elements, create flipbooks and infographics, add text captions, as well as overlays. Effects including changing of hue, saturation, colour, and so much more can be added with the right photo editing app to help set your pictures apart from the rest.

Here are some photo editing apps you can benefit from using as part of your Instagram marketing strategy.


This free app is available for iOS and Android users. Using Snapseed, you can enrich the colors in your photo, double up on the attractive factor on your selfies, and even smoothly get rid of people in the background of your pictures. It’s super easy to use, so even if you’re not a pro at editing, you won’t have a difficult time with it. You can add filters and special effects to your photos, as well as make use of white balance, tonal contrast, and lens blur to make the pictures stand out. If you’re a pro at photo editing, you’ll really enjoy using the HDR Scape, Perspective tools, and Double Exposure features to give your photos a professional look that can help you gain more real Instagram followers who are interested in your content.

Adobe Lightroom CC

Adobe Lightroom CC, the free photo editing app available on iOS and Android is one of the best photo editing apps created. With it, you can take pictures or record videos, and you also get to make use of its HDR mode, which extends the exposure scope of your pictures automatically. You can make use of its editing tools like tone curve with which you can adjust color, contrast, and exposure. You can also run a bulk edit of your photos by copying the same editing across several photos to give them a consistent style. You can even edit just a portion of the picture to try it out. It has a Premium feature known as Adobe Sensei, which can auto-tag your photos by making use of artificial intelligence.


Also available on iOS and Android, VSCO is a free app that’ll give you full control over your photo editing. You can take your photos with your phone’s front or rear camera with VSCO and make use of its advanced camera features while adjusting white balance, exposure, and other aspects of your photo. You can even edit photos on your desktop and receive the same results on your phone. With VSCO installed on your smartphone, you’ll also be part of a larger creative community of photographers that you can connect with to learn more about improving your photography skills.


With Afterlight, you can add beautiful filters to your photos and make your Instagram followers want to see more of your content. Although the app is freely available on Android and iOS, it does include some in-app purchases, but the good news is – they’re well worth it. The Instant Film Pack or the Wander Pack available through Afterlight costs just $0.99. on the free version of the app. With this, you’ll have access to numerous filters,, as well as textures that you can apply to your photos with the ease of a tap. Afterlight offers users the option of 15 free cropping pre-sets that can allow you to create photos to match the aspect ratio of photos on Instagram easily.


As the top paid app in 121 countries, Enlight has a lot to offer. You can be sure to get more Instagram likes on your photos by making use of the features of this app. It is priced at $2.99 and is available on iOS. With Enlight, you can create breath-taking black and white photos, create collages, and give your pictures an artistic touch. The built-in masking feature for each tool the app offers makes sure that the editing blends into your photos seamlessly. Once you’re done editing your photos, you can share them directly to your Instagram account and impress your Instagram followers.


If you want to post a great selfie or portrait, you’re going to have to put in a little more effort than just posing for a photo. Using Facetune can help you produce selfies and portraits that are sure to draw attention to your account. Available on Android and iOS, Facetune is priced between $3.99 and $4.59. You can work on editing various details of a face using Facetune, make use of its customizable filters, change colors, and remove any perceived imperfections from the photo. If you want, you can change your hairstyle, make your smile wider, or even accentuate your eyes to create a photo you’ll be happy to post for your Instagram followers.


The free app, PicStitch is available on Android and iOS and allows users to put photos together with more than 300 options for layouts. With PicStitch, you can perform several editing tasks, including the application of photo effects, mirror effects, or rotation of images. You can combine numerous photos into framed photos without spending too much time on it and export these photos in 15 aspect ratios. Although the basic version of PicStitch is available for free, you will need to make in-app purchases to be able to use all the features of the app.


The last thing you want is for your photo to be ruined with the wrong type of text. Text and photo combinations can be tricky, but with an app like Typic, you can easily add text to your photos to grab the attention of your Instagram followers. The app is available on iOS and costs $3.99. It offers 165 fonts, more than 500 design elements, and almost 100 filters so that you can create a mind-blowing post for your Instagram account. Using Typic, you can manually adjust RGB colors on your photos and export them in any of these formats: square, landscape, or portrait.


With this free app that’s available on Android and iOS, you can create portraits that your Instagram followers are sure to call flawless. There are over 200 pre-set styles that you can apply to a photo, along with available color options to help you to achieve high aesthetic standards. The app offers shadow, lipstick, and teeth whitening features, among many others, that can help you achieve the perfect look. While numerous features of the app are free to use, there are some features that need to be purchased if you want to make use of them within the app.


BLACK is a photo editing app freely available on iOS that will give your Instagram followers a blast from the past by helping you create black and white photos. With filters like AGFA apx 400 or Kodak TRI-x 400 available through the BLACK app, you can create stunning photos and post them to your Instagram account. Using the fade, curves, or vignette features of the app, you can achieve the look you want and create posts that will make your Instagram followers think that you used a professional camera.


Priced between $1.53 and $1.99, SKRWT is a lens and perspective correction app that is available for iOS and Android users. While it doesn’t allow you to take photos using the app or offer any other photo editing features, you can correct any lens imperfection for your photos easily. The app works best when used to enhance the photos taken using GoPro cameras and wide-angle lenses that usually curve the objects displayed in a photo. There are some extensions offered on the SKRWT app that help to provide more photo editing capabilities, but these need to be bought for $0.99.


Mextures is a great app for editing your Instagram photos, and it’s available for iOS users at $1.99. Using Mextures, you can choose from more than 150 textures, make your own filters, and select from almost 30 photo editing pre-sets. You can add several filters and effects to your photos since the app permits the use of infinite layers to create the photo that you want. You won’t have to struggle with it – this easy to use app is great even for beginners to create quality posts on Instagram.

With all these options, you may be wondering which one you should choose for your business. The choice of which app to use depends on your budget considerations, compatibility of apps with your device, ease of use, and most importantly, the type of editing you want to do using the app. Trying out different apps is a great way to get a feel of what works well for you so that you can make a decision and start boosting your business’ growth with photos that stand out.

Instagram DM and How it Can Help Your Business

Getting real Instagram followers isn’t an easy task for a business. If you want a loyal base of Instagram followers who can give you more Instagram likes on your posts and increase engagement rates, you have to utilize various features of the platform in the best manner possible. Instagram DM is one such feature you should be making use of. While Direct Messages (DM) may seem simple and straightforward, they make it possible to reach out to a much larger audience and engage with them in a more targeted way.

If you use Instagram as part of your social media marketing strategy and are looking to experience business growth, making use of Instagram Direct Messages is a great step to take. Here’s your guide to using Instagram DM to grow your business.

What can be sent/received via Instagram DM?

Through Instagram DM, you can send as well as receive:

  • Messages – individually or to as many as 15 people in a thread
  • Videos
  • Pictures
  • Voice messages
  • Video calls
  • Create or be in a group chat

How can you use Instagram DM for your business?

To reward top Instagram followers

If you’ve managed to gain some real Instagram followers, you’ll realize how valuable they are to your business. They help to drive up engagement rates for your brand’s account by constantly engaging with your content. They also contribute to more Instagram likes on your posts, regularly share your posts, and also offer support/feedback in the form of comments on your posts. They’re likely to be the ones helping to spread the word regarding your company by advocating for your brand. Instagram DM can be a great way of getting in touch with them and letting them know how much you appreciate their support. Through Instagram DM, you can send photos, coupons, promo codes, or even request for their mailing address that you can send their coupons to.

While you’re at it, though, make sure you remember to send links separately for users to easily access the link since you won’t be able to embed any clickable link into your Instagram DM.

To get in touch with influencers from the industry

Influencer marketing is a great way for you to promote the growth of your brand. An influencer promoting, featuring, or reviewing your brand’s products can help to boost your sales and increase brand awareness. Influencers, however, may be difficult to get in touch with via Instagram DM since many people may be reaching out to them through DMs. You need to set yourself apart from the rest by offering them some value. Try to establish a connection by giving them a reason to want to collaborate with you. Get familiar with their accounts as well as the type of content they usually post – both on Instagram and their other social media platforms. Once you understand their interests, values, and writing style, you can pitch something that’s in line with what they resonate with. This way, you’ll also be in their good books by showing them that you value them enough to do your homework before approaching them. Getting them interested in collaborating with you can help you reach out to the large number of Instagram followers they have.

To give exclusive updates

Behind the scenes, footage can help personalize the experience for your Instagram followers and make them connect with your brand at a more personal level because they feel special. Instagram DM can help you do the same. If you plan to launch a new product/service, you can use Instagram DM to let a select group of your Instagram followers know about it. They can get an exclusive look at what’s in store and can even benefit from early offers. If you’re doing this though, you’ll want to give them clarity on what can be shared, especially when it comes to promo codes or passwords. Using Instagram DM to give exclusive updates can be a show of appreciation for your Instagram followers, which encourages them to continue supporting your brand.

To run competitions

There are many creative ways that you can use Instagram DM to run competitions and boost engagement:

  • Post a photo describing the competition and mention code. Give a coupon/discount/prize to the 15 people who DM you first, mentioning the code.
  • Send a coupon code/details on entering a drawing via DM to the 15 people who first comment on a photo you post.
  • Request that participants send you a DM with reasons for why they should win along with a picture or video that can be posted by you later.

To generate leads

There’s so much happening on Instagram all the time. How can you make the best use of the platform to generate leads for your business? Well, Instagram DM can help you there, but you need to do your research well first. Search through hashtags, trends, and location tags to identify people who could be potentially interested in your business. They can be interested in a similar area that you work in or may even be facing an issue that you can help offer a solution for. Getting in touch with them via Instagram DM with relevant information can help to create a personal experience and generate leads to promote your business growth.

To make use of user generated content

Happy customers may use Instagram to post reviews of your products. Their review is worth much more to your business than any claim you make about your product simply because other potential buyers are likely to trust them more since they don’t have any motive to promote your products. In these situations, you can reach out to such customers using Instagram DM and ask for their permission to be able to use their comment/photo in the form of testimonials or case studies for commercial purposes of your business. They’re easy and quick, without adding to an additional step over email, such as opening a link or downloading an attachment of the post in question.

To request reviews of your products/services

If you come across an Instagram follower or user who has posted something positive about your products or services on the platform, you can always get in touch with them via Instagram DM by linking your page on the review site and requesting them to leave a review there.

Ultimately, regardless of what you use Instagram DM for, the aim is to nurture long lasting relationships with your Instagram followers and provide better customer care that can lead to higher sales conversions in the future and promote business growth.

Tips when using Instagram DM for your business

Tips when using Instagram DM for your business

Keep your notifications on

If you want to connect at a more personal level with your Instagram followers, it’s important that you’re accessible to them and present in the chat. Reply promptly and maintain consistency in order to drive engagement and nurture long-lasting relationships.

Avoid group messaging

The whole point of using Instagram DM for your business is to establish a more personal connect with your Instagram followers. The purpose is defeated if you send out the same message to a group as people aren’t likely to feel valued. Group messages also make it possible for people to see each other’s responses and this may prevent individuals from freely expressing themselves, especially if they don’t know the others in the group.

Autoresponders are a bad idea

While Instagram does allow you to set up autoresponders so that you can thank new Instagram followers and welcome them, using them is a bad idea as they lack the personal touch of a genuine message.

Make a personal connect

Although this seems obvious, it’s important to remember that just contacting someone via Instagram DM doesn’t mean it’s personal. Get to know your recipient before you DM them. It can help you reach out to them in a way that’ll sustain their attention and result in a fruitful connection.

Show some consideration

Reach out only when it’s absolutely essential. You don’t want to end up just crowding up your recipient’s inbox with your DM.

Selling is overkill

People may like to buy new products but that doesn’t mean they enjoy being sold things. Pitch your products only if you’re specifically asked to do so. Otherwise, stick to emphasizing how both parties can benefit and how you’ve reached out because you value the recipient’s opinion, knowledge, feedback, or support.

Don’t cold message

While Instagram DM can be used to reach out to anyone, it’s best to stick to people you’ve already had an encounter with, or those who are engaging with your content on Instagram or on other social media platforms. By doing this, you’re raising the likelihood of your message being received more warmly.

The seemingly simple Instagram DM can be used to do a lot more than just send a message. It can serve as a means for you to connect with new Instagram followers, maintain relations with old ones, as well as deepen connections to help you grow your business. It’s up to you to decide how you want to use it – just be sure to bear in mind the tips mentioned above.

Instagram Growth Tools To Use In 2020

Did you know that every day over 200 million Instagram users visit a business profile in search of product/service related information? This indicates the huge potential for business growth and revenue generation.

But the fact is, business growth is possible only when companies take mindful decisions to leverage such a favorable situation.

Luckily for us, there are tools available that help companies grow their visibility and reach. Using these tools, brands can effectively monitor their Instagram campaigns and make the right decisions that ensure conversions and profits.

The top 8 Instagram growth tools to use for your campaigns

Instagram growth tools are designed to help brands implement Instagram marketing strategies the right way and secure engagement, leads, and conversions. Here, we give you the list of the eight best tools every marketer needs to use to ensure a successful Instagram campaign:

1. Mr. Insta

Brands that have a large number of buyers and social media accounts that have a large number of followers are found appealing by the masses. The belief behind this is simple – “If so many people like it, it must be good.”

That’s why one of the keys to growing on Instagram is to build your follower base. But it can take a really long time to organically generate an audience and followership—time which brands don’t have given the intense competition.

This is where Mr. Insta comes in. This is a social media growth tool that delivers highly-targeted free Instagram followers to brands of all sizes and from across industries. Once you register with them, Mr. Insta will give you a steady list of qualified and genuine followers who are the most relevant to your brand. A list of followers is shared every day for the duration of your plan. In fact, Mr. Insta sends a higher number of followers than paid for to its clients, to ensure that the promised number of followers are delivered to you, even if potential unfollows happen. The tool has a massive Instagram profile base, and it filters out relevant profiles based on their interests, Instagram posting preferences, and past buying experiences on the platform.

Not just followers, you can also purchase Instagram likes from Mr. Insta. The tool has both free and paid packages; plus, they have premium services that deliver subscribers, likes, comments, and more for other platforms like YouTube, Twitter, SoundCloud, and more.

2. Hashtagsforlikes

It’s been found that using 1 hashtag in a post will increase the number of likes a post receives by 70%. So, it’s safe to say that hashtags are really important on Instagram. But, how do we know if the hashtag we plan to use is the right one? After all, hundreds of hashtags trend each day. The tag will be effective only if it is relevant to the audience, and it’s been used the right way.

This is where Hashtagsforlikes comes in. It is a hashtag tracker, and it tracks each hashtag to determine its usage rate on Instagram. The trending hashtags, relevant to the user’s industry, are then shared, and companies can use this information to create posts that will have the widest reach, visibility, and engagement.

The biggest benefit of Hashtagsforlikes is that it updates its list of trending hashtags every time a new tag trends. So, you’ll receive suggestions that are up-to-date. You also benefit from analytics reports that tell you which tag is trending in which geography, allowing you to customize your Instagram marketing campaigns accordingly.

3. Shorby

Great backlinks help educate and entertain your audience. They speak of your subject matter authority over your industry. This is why you need to include premium-quality links in your Instagram posts.

Shorby is the go-to tool in this instance. It is a link generation tool that allows users to create clickable Instagram links and messages which can be sent to users. This is a great tool, since it helps you sidestep Instagram’s limiting rule of 1 link per Bio.

Once you create your Shorby account, you can create unique links for each of your blogs, web pages, messengers, social profiles, and more. This link can be pasted on your Instagram bio. When a follower clicks on the link, they will be re-directed to your Shorby account, where the relevant post will appear in a list of all your posts that have a Shorby link. So, by using one link, you can showcase your entire content repository within seconds. Visitors can navigate to your other pages/platforms using these links.

4. Easil

Did you know that Instagram stories have an 85% completion rate? This means, 85% of all brand stories posted on Instagram are watched fully, start-to-finish by viewers. This speaks volumes about the importance of stories to a company’s Instagram campaigns.

Easil is a video creation tool that specializes in the creation of Instagram stories and IGTV videos. The tool comes loaded with thousands of single image and multi-image templates for Instagram brand stories. The tool also has a built-in editor which you can use to load and edit images and videos stored in your device.

Easil also has a dedicated text effects feature which you can use to type text and design it to suit your story’s needs. Each set of templates is industry-tailored and you can find templates for numerous industries.

The best feature of the tool is team sharing. Now you can collaborate with your design team to develop engaging Instagram stories for your marketing campaigns. Easil also facilitates the creation of brand kits and style guides.

5. Google Forms

Customer feedback is incredibly important in ensuring brand growth. When you seek audience feedback, you gain clarity about the effectiveness of your Instagram campaigns. You can use this information to make the necessary changes to your campaign and make the prospect’s journey more enjoyable.

There’s no better tool to help you in your journey to seek feedback, than Google Forms. Capable of supporting an unlimited number of surveys and an unlimited number of respondents, Google Forms will not only collate data, but will map the data onto a survey sheet and analyze the results for you. Backed by Google’s state-of-the-art research analytics tools, Google Forms will give you in-depth insights about the brand perceptions, needs and preferences of your Instagram followers.

You can customize each form with your company’s logo and add images and videos for greater effect. The tool allows you to insert & share the survey link across platforms.

But, the best thing about this tool is that it offers all these features completely free-of-charge.

Mr.Insta Free Instagram Followers

6. Crowdfire

Consistency is an admirable quality. Especially so for brands posting on social media.

For example, imagine you post every Friday at 8 PM GMT. You do so for months. Your viewers and followers expect the content from you at that time. They may even wait for your content each week. Imagine if you one day stop posting like usual. You publish your content on a random day and at random times. This can be irritating to your audience and soon, you may find yourself losing followers.

This is where a tool like Crowdfire helps.

Crowdfire is a social media scheduling tool that helps you plan the posting calendar and automate the publishing of your posts. You can either directly share content from your other websites/platforms or use the content discovery tool on Crowdfire.

The tool is very helpful in customizing posts for different social media platforms. So if you see a Facebook/LinkedIn post that you’d love to share on Instagram, Crowdfire can help you customize the post.

Crowdfire comes built with an analytics tool that helps you track the performance of each published post.

7. Social Blade

Almost 90% of marketers confirm that influencer marketing generates the highest level of ROI compared to other marketing channels. And Instagram happens to be the number 1 choice of platform for influencers. In fact, most of the branded content consumed on Instagram today is created by influencers.

One way to increase your followership and grow your business on Instagram is to partner with influencers. Social Blade is a tool that is immensely helpful in bringing together brands with influencers who are most relevant to them.

Social Blade is a massive repository of influencers and reputed content creators from across the world. Once you log onto the Social Blade website, you can see the Top 50 and Top 100 content creators by platform, country, industry, genre, uploads, views, shares/streams, etc. This way, you can find and select the influencer who is most suited to your brand’s requirements.

Once you partner with the influencers of your choice, you can easily communicate with them through the tool, share project details, collaborate on post creation, and track the engagement received by post on publication.

8. Keyhole

Just implementing the Instagram campaign isn’t sufficient to ensure business growth. True growth comes when you review the performance of these campaigns, identify the problems, and make the required improvements. This is where a tool like Keyhole comes in.

Keyhole is an Instagram analytics & reporting tool that provides comprehensive insights about the performance of the brand’s various Instagram campaigns – this includes influencer campaigns and hashtag campaigns. The tool helps you measure every aspect of engagement – views, likes, comments, shares/streams, follows, and unfollows. You can get insights both for your regular Instagram posts, as well as your stories.

Keyhole has a built-in dashboard that is plugged-into platform APIs and this provides real-time insights about your Instagram posts. This helps you course-correct on-the-go. The tool provides highly-detailed and automated reports that can be shared in PDF format.

Keyhole allows you to fill-in 5 years’ worth of metrics in its database. You can use this to calculate the performance and ROI of long-term Instagram campaigns.

Wrapping up

Instagram growth tools can increase the reach and effectiveness of your campaigns. Use the above tools and pave the way to roaring Instagram marketing success.

All You Need to Know about Instagram Monetization

Ever since it launched in 2010, Instagram has undergone several changes and has added many new features that have resulted in the growth of the platform. Businesses have started to use it as a marketing platform and have even started to earn from it. There are plenty of ways that you can monetize your brand’s Instagram account and benefit from it, but it’s not going to be a piece of cake. With Instagram’s growing popularity, a lot of brands are looking to cash in, so there’s already competition on the platform. In order to benefit from monetization, you’re going to have to grow the number of Instagram followers you have so that you can get more Instagram likes, attract more real Instagram followers, and make money using the platform. Apart from that, you’ll also need to have a solid monetization strategy for your business so that you can benefit.

First things first: Instagram followers

Hitting the 10,000 mark for Instagram followers is a good idea before you start with the monetization of your Instagram account. While the number of Instagram followers is definitely essential, engagement rate is the true driving force of your account popularity. When you have more engaged Instagram followers, your feed is going to be worth a lot more.

With 10,000 Instagram followers, you’ll be able to:

  • Reach many more people and sell to them
  • Benefit from greater ROI
  • Receive feedback from your real Instagram followers about products/services you should showcase
  • Utilize functions such as link sharing in Stories – a feature that isn’t available for accounts with less than 10,000 Instagram followers

If you’re already at the 10,000 Instagram followers mark, get ready to start monetizing. Still, if you aren’t, you’ll be better off growing your following and building your brand so that it’s easier for you to monetize your Instagram.

Here are some quick pointers as to how you can build a following that’s worth monetizing.

Build a following that’s worth monetizing

  • Fill out your profile fully and professionally
  • Focus on a niche
  • Post consistently
  • Post high-quality videos
  • Get people to engage with your content
  • Watermark your content
  • Use the right hashtags
  • Cross-promote on your other social media platforms
  • Tag other accounts

While Instagram’s algorithm works on your posts by monitoring interest, frequency/timeliness of posts, usage, following, and relationship with your Instagram followers, engagement is the biggest contributor that can help you to see a growth in your follower count organically by making your content optimized for search engines. So, work on growing your following if you haven’t already, and once you have, you can monetize your Instagram for your business by using some of the methods described below.

Methods for Instagram monetization

Monetization Platforms on Instagram & Instagram Shopping

On Instagram, you don’t have the option of adding links to captions on your feed posts and have to manually change the link in the bio each time you put up a post. This can work well for current posts but think about it. What are your Instagram followers supposed to do if they’re looking for content that was featured in an old post? Where do they go to find the link?

Monetization platforms such as Like2Buy and Have2Have.It help to solve this problem. With these, a special link is generated that maintains a shoppable model of your feed posts so that users can easily browse the products in your posts. You can use such platforms to link to content as well as landing pages. In this way, your Instagram followers will be able to shop easily on your profile and growth in conversions means you end up making more money.

With Instagram Shopping made possible through feed posts, carousel posts, and Stories, you can create a virtual shopfront for your audience, drive higher engagement rates, and ease the shopping experience for your Instagram followers. Product tags, shoppable stories, shopping in the explore tab, as well as setting up an Instagram Shop tab can help you to earn more money when you use the platform for your marketing efforts.

In order to utilize this for the growth of your business, keep a close watch on your profile, and pay attention to what your Instagram followers want. Optimize your posts and include CTAs that can direct your followers to what they’re looking for.

Instagram ads

With Instagram ads, you can easily make money from your target audience by reaching relevant groups in terms of demographic details, habits, and more. Instagram ads can help you direct your Instagram followers to where you want, including:

Landing pages

These work best when used for product launches or when customers need more details before they decide to buy your product. Detailing the benefits of using your product and getting email addresses through forms can help you with email marketing campaigns later.


Ads can be a great way to give audiences a preview of what’s in store and get them excited about it.


You can also use Instagram ads to directly send your Instagram followers to your product page through targeted marketing efforts.

Before making use of Instagram ads, here’s what you should keep in mind:

  • Make sure you’re clear about your goals
  • Don’t make it too promotional
  • Choose the right format for your ad – photo/video / carousel, depending on what will work best with your brand
  • Make sure the imagery is excellent
  • Make sure the image & caption are clear
  • Carefully select your target audience
  • Test your Instagram ads through many variations so that you know what works best with your Instagram followers
  • Track your ROI

If you do it right, the amount you’ll be spending on Instagram ads will be nothing compared to how much money you can make from them.

  • Contests & promotions
  • Hashtag contests

With contests such a hashtag contests, your brand will benefit from a growth in engagement rates as well as follower count and greater product sales. Winners of such contests can become brand advocates and even secondary winners can contribute to a greater number of conversions, helping you make more money. You also benefit from lots of user-generated content.

To do this right, select a unique hashtag, work on extending your reach by requiring your Instagram followers to tag others. Give relevant prizes away to winners, but try to ensure that everyone who participates benefits in some way – either via a sticker/discount code.

Methods for Instagram monetization

Coupons / discounts

Offering your Instagram followers discounts or coupons can give them a little extra nudge needed to buy your brand’s products. To do this,

  • You can come up with a discount code to feature in your posts either as part of the caption or the photo.
  • You can also distribute coupons via DM to gain more Instagram followers.
  • You can also direct audiences to a landing page through links and give coupons to gain their email address.

Such incentives can help you stay in touch with your audience and encourage them to buy, thereby helping you make more money.

Clearly define the goals you want from your promotional efforts. Contests can help you drive more engagement and gather user-generated content which can help you to see a growth in your sales in the long term, allowing you to make money. With coupons / discounts, you get to benefit from an increase in sales immediately by targeting those who have a high intent to purchase.

Influencer Marketing

Whether it’s sponsored content, product placements in videos, or affiliate marketing, making use of Instagram influencers can be a great way to tap into their engaged Instagram followers which can lead to you making more money for your business. Make sure you choose the right influencers for your brand by keeping up to date with the latest industry trends. Reach out personally to the influencer chosen after evaluating existing partnerships as well as brand fit. Influencer marketing is a great way to monetize your Instagram account to help boost your business. There are many ways to benefit from influencer marketing:

Featured posts

In such posts, influencers publish content on their profiles endorsing your brand and since they already have an engaged audience that people look up to, you can benefit from a growth in sales when an influencer features your products.

Discount / affiliate codes

When you manage to get an influencer to promote your products using a discount/affiliate code, their Instagram followers are likely to get more excited about it, especially if a sense of urgency accompanies such posts. This translates into more sales for your business as their Instagram followers will be more encouraged to buy your products.

Host a partnered giveaway

Hosting a partnered giveaway with an influencer can help you gain entry into another section of your target market. You can also get access to some lead information in the process and follow up with them to drive future conversions.

Sell prints of Instagram pictures

If you’ve got incredible artwork from your brand and are willing to sell it, you can do so by giving non-exclusive rights to your pictures as stock pictures or even selling your pictures for the purpose of advertising.

With all these different monetization options available, you can start making money from your content on Instagram and experience business growth.