How to Use DM to Promote Your Brand on Instagram in a Smart Way?

Instagram has over one billion active users around the world who use the platform for inspiration, entertainment, shopping, and more. With more and more brands creating an account on Instagram and engaging with their audience, the business has been booming.

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According to Instagram, about 905 Instagram users follow a brand on the platform. Needless to say, brands from a wide range of industries can benefit from Instagram. Moreover, being on Instagram can improve your brand’s perception. Facebook conducted a survey in which they found that people recognized brands on Instagram as relevant, popular, and committed to building a community.

In order to attract new customers and retain old ones through social media, it is crucial to support them and build a community. Today, people and businesses are talking to each other through messages more than ever. Instagram has become one of the most important platforms for brands like yours to connect with their customers and build long-lasting relationships. Direct Message marketing can be the key to connecting you and your customers on Instagram. Your customers can use this for customer service, getting answers to their questions, or simply applauding your brand or your content.

In this article, we will help you understand how you can use DMs for promoting your brand on Instagram.

1. Reach out

If you saw someone’s post, liked it, and have some questions about it, you can slide right into their DMs. Everyone loves to receive compliments. From thereon, you can start a conversation. Don’t be afraid to initiate the conversation. If you want to collaborate with them, you can let them know about your brand and organic traffic. Or, if you want to work for them, for example, edit their pics or videos, you can offer a free sample and start from there. If you are looking to hire an influencer, you can talk to them about how you think that they would be a good fit for your brand.

When you are talking to the other person, make sure to bring some value. When it comes to networking, it’s a two-way street. In order to receive value, you have to give it.

2. Provide customer support

Instagram has been adding features to help businesses create their brand on the platform. As more and more companies continue to embrace the platform’s shopping aspect, they also need to prepare for delivering exceptional customer service. According to Sprout Social, about 67% of the customers consider responsive customer service as one of the most important factors required to create a positive experience. Utilizing Instagram DM is an important base that you must cover for your customer service strategy.

3. Value the loyalty of your customers

Through DMs, you can show your existing and potential customers that you are accessible and you care about their needs. Through this, they will feel that they are part of the community, which in turn helps your brand image and awareness. You need to support and show appreciation to your followers as it will strengthen your Instagram community. Engage with them and you will be able to successfully build your brand.

Being active on Instagram DMs can help prove to your customer that you value customer loyalty. Appreciating them and answering their queries is a part of your customer service effort, but it also shows your commitment to your customers. Also, make sure that the content you are sharing with them has information and value. Communicate with them and listen to what they are saying.

4. Never ghost people

There are a lot of ways for you to know your audience on Instagram such as using polls, asking questions, etc. If you simply like the message, it would come off as disinterest. When it comes to networking and promoting your brand, communication is crucial. You must already know the importance of word-of-mouth recommendations. If your customers love your brand, they will tell their followers about it. So, hear what they are saying, even if it is negative. Learn to take criticism.

When you are having a conversation with someone, never ghost them. It is very unprofessional. If you are not able to continue the conversation on Instagram, you can give them an alternate email id or your phone number. Whether it is a compliment or a business proposition, always respond.

5. Improve your strategy for Instagram Stories

When someone replies or reacts to your stories, it goes straight to your inboxes. It starts a communication thread or adds to the previous conversation you might have had with that person. Today, Instagram Stories have become a staple in any Instagram strategy. The reactions you receive to these Stories are qualitative data you can use for gauging audience sentiment, refining and informing your content and reporting on your strategy’s success.

Improve your strategy for Instagram Stories

6. Be frank

When you are talking to someone via Instagram Direct Messages, you must be frank. Don’t beat around the bush. Keep your message short and to the point. For instance, if you are talking about collaborating with another brand, you must know that they might get a ton of messages. They won’t have time to stop and take a look at the entire paragraph. So, what you need to do is introduce yourself and put forth your offer. Apart from this, you can also ask if they are free to talk over the phone or meet for coffee.

7. Increase customer retention

If you respond to the messages quickly, it will help improve your customer retention. Customers expect that you respond to their queries as soon as possible. A quick response will make them feel that their needs are your brand’s priority. Another way to increase customer retention through DMs is by making them feel special. You can surprise them by sending them sneak peeks, discounts, and exclusives directly, especially to customers who have been using your brand for a long time. By singling them out, you can make them feel seen and appreciated.

8. Generate leads and sales

Instagram DMs are not only important for marketing, but for DMs as well. For example, if someone reaches out to you asking for help navigating your Instagram shop or questions about your products, responding to that query immediately will move them to the buyer’s journey’s next stage. This responsiveness helps improve the experience of the customer and build trust. It also improves your social account’s ROI.

You can also use DMs for reaching out to influencers and take advantage of influencer partnerships. However, you must find people who are right for your brand. Fortunately, there is no shortage of influencers on the platform. Whatever your niche is, you can find an influencer who fits your requirement. And, the beginning of this relationship is through Instagram DMs.

9. Observe and reward followers

This is a smart, personalized strategy that you should use for your brand. Every brand has a few cheerleaders who regularly comment on your posts and watch your live streams. You can show your appreciation to them by acknowledging them. Send them a message and tell them how much you are grateful for their support. You can also notify them of new releases or give them a discount on their next purchase.

10. Product shoutout

You can use Instagram DMs for announcing the launch of a new service or product. You can create a private chat group of your most active followers on Instagram and tell them about this. This way, they will have a walk-through or a sneak-peak of your new product. DMs can also be used for running a contest. It will enhance your visibility and drive more growth, allowing you to focus on growing on Instagram.

DMs give you an opportunity to tell your most supportive followers how much you appreciate them. You can share coupon codes or provide offers for new products.

11. Ask for feedback

In order to have a successful brand, you must improve. And for that, you need feedback from your followers. Instagram DMs are a great way to get this. You can find people who are vocal about your brand, take a look at your comment section. You need to find followers who not only interact with your posts but also share their valuable opinion and feedback about your brand and products. Instead of taking feedback on a public forum, get exclusive input from this section of your followers.

You can drop a message telling them how much you appreciate their support and how you can improve. You can take their feedback, ask about their user experience, and get suggestions. When you approach them directly, they will feel motivated to give a reply. It will help you get an understanding of the current market scenario and how your brand is perceived.

Conclusion

Instagram DMs are an effective tool you can use for promoting your business on the platform. Don’t forget to personalize these messages as they are an important part of your marketing strategy. If done the right way, it can help you improve your relationship with your existing followers and get new ones. To get more followers easily, you can try the services of Mr. Insta. They can help you get real Instagram followers, along with free Instagram views, free Instagram likes, free Instagram followers, free Instagram shares, and more. This service is a must-have for influencers.

Tips for Keeping Leads Interested in Your Brand Through Instagram Engagement

Instagram is among the top social media platforms in the world. With the right engagement, brands can take advantage of this popularity and turn views into sales. However, this is easier said than done. There are certain challenges to the marketing potential of Instagram, including competition from other platforms and reduced engagement rates. Fortunately, despite these setbacks, there are ways to increase your brand’s engagement on Instagram. In this article, we have provided tips that will help with Instagram lead generation and Instagram lead management with engagement:

1. Post consistently

If you want to boost your engagement rates and get new followers, you have to stay active on Instagram. The recommended number of posts per day is 1-2. This way, your feed will remain relevant and fresh. It also gives you more opportunities to get new followers. Apart from this, you must also know the best time for posting on Instagram, especially considering the algorithmic timeline of Instagram.

Different experts have different recommended post times. Some say that you should make your first post between 8 AM to 9 AM or 2 PM to 5 PM and the second post at 5 AM. However, because of different opinions, content creators are often confused. It is important to note that there is no best time or the right number of posts to make every day on Instagram. What you need to do is use the insights given in your Instagram Creator or Business account and uncover the habits of your followers. By doing this, you will learn the time when your followers are most active and you can schedule your posts accordingly. This will ensure that your posts appear at the top of your followers’ feeds.

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2. Create carousel posts

When it comes to in-feed posts, carousel posts are your best option. Compared to single in-feed posts, they have a higher engagement rate. When you use all the carousel slides, you will attract more engagement. Carousel posts can be used for sharing photo dumps, tip-based threads, and before and after photos. Through these posts, you can include as much detail and information as you want. Your audience will be more inclined to save the post, which will boost your engagement even more.

3. Get feedback through questions and pools

Polls can be used for getting feedback from your followers. You can ask them about their favorite products, the content you post, and the content they want to see. This feedback can help craft posts that receive maximum engagement. Another great way to increase engagement is through the “Ask Me Anything” question. This will allow your followers to ask you personal questions or questions about things you are an expert in.

You can also try the Swipe Meter. It is a great feature for surveying your audience and getting their opinion on something. You can use this for knowing if your audience loves a specific outfit, product, etc.

4. Give a face to your Instagram

If it’s suitable for your brand, try showing your face throughout your content. Posts with a human face are more likely to receive likes and comments. People like seeing people. They will be able to connect more with an account with a face. Since it feels more personal, your viewers will engage more with your content.

5. Tell stories

There are a lot of brands on Instagram that post mediocre content. You don’t want your posts to get lost in them. It is important to use different forms of content for captivating your audience, instead of preaching to them. Instead of acting like a businessperson, you should act like a storyteller who tells small stories through videos, captions, Instagram Stories, and more.

People want connection. If they feel emotionally connected to your content, they will be more likely to share it and buy your products. Take the examples of companies like Nike, Red Bull, Lego, etc. They are great, creative storytellers.
One way you can do this is through user-generated content resonating with your brand. Also, you can use your captions to tell a story. Longer captions that are authentic are quite popular as they make you appear more human. As a result, you will be able to build a deeper connection with your followers.

If it's suitable for your brand, try showing your face throughout your content. Posts with a human face are more likely to receive likes and comments. People like seeing people. They will be able to connect more with an account with a face. Since it feels more personal, your viewers will engage more with your content.

6. Analyze

For growing on Instagram, you must analyze the content you have posted in order to know what your audience resonates with. Once you know the type of content that receives the most engagement, you can plan more content in that style. When you are analyzing your content, you must take a look at the engagement rate of your posts over a month. Note down the posts that have received the highest engagement. So, if tutorial posts are the ones that receive the most engagement, you can try creating more such posts.

7. Use the right hashtags

The hashtag you use can make a lot of difference to your post. It can either get you to the top or sink you to the bottom. Don’t create too generic hashtags as you will be facing competition from millions of other posts with the same hashtag. You should use a mix of industry-specific and trending hashtags to find one that helps you connect with your targeted audience. If you want to get the best results, you have to research the hashtag. Take a look at the top-performing posts and the number of likes and the type of content they have. If it matches, you have the right hashtag for your brand.

Another thing that you have to focus on is the number of hashtags. Even though you can add up to 30 hashtags on Instagram, using all of them underneath your caption will make you look unprofessional and your post untargeted. The posts with the most interaction are the ones with over 11 hashtags. Just one hashtag is capable of increasing your engagement by up to 12.6%. To find the right number of hashtags for your brand, you should take a look at your competitors’ posts. Then, try out different volumes until you find the one that works for you.

Remember that Instagram’s algorithm can recognize spammy behavior and even penalize it. By changing the type and number of hashtags, you can ensure that this doesn’t happen. Also, make sure that you use the right hashtags. Some brands have used hashtags that belong to certain communities and subcultures on the internet and faced backlash.

8. Host a giveaway

Who doesn’t like getting free stuff?

Hosting giveaways is a fun and effective part of your Instagram strategy. However, this cannot be a generic giveaway. These intentional giveaways must entice your existing as well as targeted followers and must be authentic to your brand. This prize can be a service, product, or experience. Regardless of what it is, you will definitely see an improvement in engagement. Since the aim of the giveaway is to increase engagement, the best format would be share/tag/follow. It is a simple and straightforward way to gain engagement from a single post.

9. Geotag your location

Geotags can help with your reach growth, increase the engagement on your posts, and find new followers. It can also help gain more saves. For example, if you are at a popular location like a beach or a trendy café, geotag that spot. So, your followers will see the post and might visit that place. Also, they might save the post to check it out later.

10. Engage in conversations

While you are trying to run your business, you want to spend most of your time finishing up the pending tasks. You might not have the time to interact with people. However, if you want to increase your engagement, you have to participate in two-way conversations. Consider this, your followers see your stories, feed posts, or reels and want to compliment you on your content or maybe they want to ask you a question. Once they have started the conversation, they expect a response. They want to know that you, as a brand, prioritize them. If you do engage in conversation, they will respond better to your posts. Engaging prospective buyers with a conversation might end up with them following you.
You must know how to create the perfect balance. You must act like a human. It’s your job to make sure that your audience feels welcome. Frequent interactions will also push your posts on top which will capture more eyes.

Conclusion

It is important to remember that increasing your engagement rate isn’t something that can be done within a day or a week. It takes a lot of time, effort, and patience. You have to experiment with different strategies and analyze the results. Track your performance and soon, all your hard work will pay off. If you need some help, you can contact Mr. Insta and gain more real Instagram followers on your account. It works best for people who want to be an influencer and promote themselves on the platform. They can help you get free Instagram views, free Instagram likes, free Instagram followers, free Instagram shares, and more.

Tips for Choosing the Right Outfit for Every Instagram Video

If you’re an aspiring Instagram influencer, you’ve got to pay attention to how you dress as that will have a great impact on your presentation and your growth on the platform. Initially, it can be a bit confusing to figure out the right outfits to wear. If you’re stuck in a similar situation, we’ve got your back.
In this article, we’ll share with you some of the best influencer clothing tips that will help your perfect your dressing for Instagram. So, read on!

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1. Keep your proportions in mind

Before you get down to choosing your outfits, you should pay attention to your measurements. Some of the measurements you should prioritize include:

  • Your natural waistline
  • Your head’s circumference (if you want to wear hats)
  • Inseam, i.e. the distance between your ankle’s bottom and your groin
  • Hips
  • Widest part of your bust or chest
  • Neck (more important for men)
  • Upper arm

Keep a tape measure handy and after taking the measurements, write them down. This should help you choose outfits, whether you’re having your outfits tailored or buying them off-the-rack.

2. Know the features you want to emphasize

Your appearance has various aspects, and they can be made to look smaller or bigger depending on how noticeable you want the features to be. For instance, vertical lines on clothing can result in a thinner appearance, i.e. the part of your body that the vertical lines will cover will appear thinner. On the other hand, horizontal lines can have the opposite effect.

You can also opt for structured tailoring if you want to enhance the shape of a body part. For example, if you want to achieve a wider appearance of your shoulders, you can ask the tailor to include shoulder pads in your outfit. For wider and thicker legs, wear pleated trousers. For a bulkier upper body, boxy outerwear can be quite effective.

Waist styles, hemlines, and fit matter as well. While you can enhance the definition of your waist and appear curvier by wearing low-waist pants, empire waists will help you draw attention to your bust. Straight and A-line skirts are effective at widening the appearance of your bottom half, while tapered skirts can make your bottom half appear slim and trim. Tighter fits will help to accentuate the definition of your body and baggy clothes will do the opposite.

3. Pick clothing based on the present condition of your body

Sometimes, we tend to come across clothes that we think will look great on us a few months down the line. However, purchasing such clothes doesn’t make for the best decision. The truth is that nobody knows, not even yourself, how your body’s shape will be in the near or far future. So, why waste your money on things that you may never actually end up using or wearing?

For instance, if you like a shirt, blazer, or jacket that you can’t button up completely, you should look for a bigger size. If a bigger size isn’t available, it would be best for you to move on to something else. Quite simply, clothing that fits you right shouldn’t make you feel swamped, and neither should it feel too loose (unless you prefer it that way).

So, when picking clothes, always keep your present body condition in mind. If you’ve put on some pounds recently, don’t waste time trying out excessively tight clothes. For starters, they’ll make you feel uncomfortable, and more importantly, they’ll make you look bad, which won’t help you in your cause to get more Instagram likes.

4. Ensure the correct fit of the clothing you want to wear

Even in tight-fitting clothes, i.e. ones that are in accordance with your measurements, you should feel comfortable enough to move around and be flexible. After all, what’s the point of wearing something that only makes you look good and doesn’t make you feel comfortable, right?

Also, if you’re not trying to achieve the baggy look, clothing that fits you right should appear very sloppy. Another important thing to remember for short people is to get your pants hemmed. Hems that are too low will result in you appearing much shorter than you really are.

If you plan to hit the gym and shed the pounds you’ve put on, it would be a good idea to stop your search for slim-fit clothing. Once you’ve achieved your fitness goals and are actually slim, you can go ahead with your shopping.

Ensure the correct fit of the clothing you want to wear

5. Be brave enough to ditch fashion trends if necessary

It’s tempting to keep up with the latest fashion trends. However, you should remember that nothing matters more than how you feel and look in the clothes you wear. Quite simply, if the latest fashion trend doesn’t make you look and feel good, ditch it and develop your own unique style. Of course, if some aspects of the latest trends suit you, you should try your best to incorporate them into your outfits.

For instance, if you’re slim and the latest fashion trend involves ultra-baggy clothes, steer clear of it. Of course, if your build is bigger, you can consider going with the trend, but if not, it’s best to look for other outfits.

Remember, you’re an aspiring Instagram influencer who wants more Instagram views, and if you really want to influence, you’ve got to be brave and daring to do what nobody else is doing. After all, what’s the point of being an influencer who influences less and is influenced more by others?

6. Check the appearance of your clothing from behind

Too often, we only go by the appearance of clothing from the front and end up forgetting that it might not look very good from behind. That’s why checking the appearance of your clothing from your rear end is essential. To do this easily, you can use your smartphone’s front-facing camera in the dressing room when you’re trying clothes out.

Here’s how you can do this. Turn around so your back is facing the fitting room mirror after you’ve checked how your possible new clothing appears on you from the front. Switch to the front-facing camera mode on your phone and hold it higher than the level of your shoulder. Next, keep the phone held steadily while inclining it down slightly. You should be able to see your back’s reflection on the screen of your phone.

The point of this exercise would be to find out how a garment’s rear portion appears on you and whether it’s making certain things prominent that it shouldn’t. For instance, if a garment hugs the incorrect curves on your back, you’ve got to look for something else. This is especially important if you’ll be facing with your back to the camera for your Instagram video.

7. Find colors that suit you

Search for colors that look good together, suit your skin tone, or are your favorites. Choose clothing that complements the undertones of your skin. Warm undertones look best with warm hues, while cool colors look best with cool-toned skin.

Create ensembles using complementing colors. These are the hues on the color wheel that are opposite each other. For example, green and red, orange and blue, and yellow and purple. Try to create a wardrobe with simply one or two neutral color essentials.

Neutrals are the backbone of most ensembles, but they don’t always look nice together. Remember to wear whatever makes you the happiest. If you have a favorite hue that does not compliment your skin tone, it nonetheless “works” for you.

8. Consider the worth of each clothing item you want to buy

You’ll end up saving a lot of money in the long term if you can afford to buy well-made, high-quality products today. For example, if a nice pair of boots costs twice as much but lasts 10 times as long, you’ll wind up spending significantly more money on ten pairs of inexpensive boots over time.

While pricey does not always imply well-made, well-made clothing is typically more expensive than poorly-made clothing. The only exception to this is breathable summer clothing, where the lining of a garment is a good indicator of its quality. Before you buy, inspect the seams. Check that they are even and consistent. Poorly sewn seams indicate poor quality.

Prioritize quality over quantity. It’s typically preferable to have a smaller wardrobe made up of well-crafted clothing than a bigger one consisting of inexpensive stuff. If you’re on a tight budget, don’t overlook internet auctions and thrift stores. You may frequently find what you want at a fraction of the retail price.

Conclusion

So, there you have it – eight of the best tips when it comes to choosing outfits for your Instagram videos. We hope that you will put these tips into practice and keep growing on Instagram. Before we say goodbye, let us introduce you to Mr. Insta, a software tool for budding Instagram influencers and brands to get real Instagram followers. Mr. Insta is also a great place to buy Instagram shares, which would help your content to be shared with many other users and boost your Instagram growth.

The Ultimate Make Up Guide to Get the Flawless Natural Look for Instagram Marketing

For aspiring beauty influencers on Instagram, looking good is part and parcel of their Instagram marketing efforts. After all, who would take them seriously if they preach about beauty without looking good themselves, right? Traditionally, beauty influencers would go over the top with their makeup, but this trend is slowly changing. Nowadays, more and more of them are opting for natural look makeup, and the fact is that it works.

If you’re an aspiring beauty influencer yourself and are wondering how to achieve that flawless natural look for your Instagram feed, you’re at the right place. We’ve created this ultimate makeup guide just for you so you know the cosmetics to buy for a natural appearance that never fails to amaze your Instagram audience. So, without any further delay, let’s get right into it!

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1. Take care of your skin

It goes without saying – if you’re aiming for a natural look, you can’t use a ton of makeup and cosmetic products. Instead, your focus should be on the correct application of the products you have at your disposal, which this makeup tutorial will get to in a bit. Before anything else, you must pay attention to your skin and take care of it. We recommend developing a daily skincare routine.

Regular toning and cleansing are vital, but apart from them, you should also focus on your skin’s texture. For instance, if you have blackheads and acne, clear them up using home remedies. For blackheads, you can use a combination of jojoba oil and sugar scrub. You can also use coconut oil if you don’t prefer using jojoba oil. To clear acne, we recommend using tea tree oil.

Once the acne and blackheads are cleared up, it’s time to treat skin irritation and redness. If your skin is sensitive, it’s best to use hydrating products. Complete your skincare routine by reducing pigmentation and fine lines. A Vitamin C or retinol serum should do the job.

2. Apply a primer instead of a foundation

Typically, a primer is applied first, followed by a foundation. However, since you’re going for the natural look, we recommend using only a primer. The reason? Foundation tends to be thick, and its use may result in your skin’s pores being clogged. When you apply makeup directly over a primer, it stays in place for a long time and doesn’t slide around.

You can pick from a variety of primer products. Some of the most popular options include:

  • Hydrating primer: If you have dry skin, there’s no better primer product out there than a hydrating primer. These primer products are oil-based and contain ingredients like antioxidants and hyaluronic acid, which nourish and moisturize the skin. Using a hydrating primer will also ensure the smooth application of highlighters, contours, and other base products.
  • Matte primer: For people with oily skin, this is the best primer product. It’s incredibly effective at smoothening fine lines, blurring pores, and evening out the texture of the skin. Matte primer products typically contain silicone, which ensures that the skin’s pores are filled and prevents creases in the makeup.
  • Color correcting primer: If you want your underlying skin tone to be counteracted, use a color correcting primer. For instance, people with purple dark circles under their rosacea or eyes can benefit from color correcting primers as they can neutralize the undertones and correct the appearance of the dark circles.
  • Illuminating primer: An illuminating primer is ideal for adding a glow to the face, which makes it the perfect primer product to use ahead of special events and occasions. Illuminating primers are also great for an extra-hydrated appearance.

3. Don’t go overboard with your concealer use

Skin blemishes are natural, but the fact is that if that they are prominent in your photos, they won’t win you many Instagram likes. This is where a concealer can come in handy and cover up those blemishes. However, you’ve got to be careful with your concealer use – too much can completely cover your blemishes, and that’s not really natural, right?

We recommend using a concealer with a hydrating and lightweight formula. Also, if you apply foundation (even though we recommend against it), make sure that the concealer’s texture is the same as your foundation’s. Opposite textures can lead to a patchy appearance.

When it comes to applying the concealer, use a combination of your fingertips and a brush. This will allow the concealer to blend in perfectly. Follow your concealer application up by dusting your skin with a setting powder. For instance, banana powder can do you a world of good if your aim is to make your skin appear brighter.

Color up those cheeks with a blush

4. Color up those cheeks with a blush

Next, it’s time to add a dash of color to your cheeks. You can do this by using a blush. Again, you don’t want to use too much of it – a touch of it should be enough to give your cheeks a healthy and youthful glow. The right use of blush can also add an extra dimension to your makeup.

When you’re aiming for a natural look, it’s best to choose from colors like apricot, deep rose, mauve, and pale pink. These colors will effortlessly complement the undertones of your skin.

For application, we recommend using a fluffy brush and starting the process at your cheeks’ apples following by blending up and out. This will guarantee a natural finish. Alternatively, you could use two fingers for applying the blush. Experiment to figure out the right intensity. If the color of the blush appears too intense, mute it down by going over it with a brush.

5. Brush those brows

You might think that your brows’ appearance won’t have too much of an effect on your natural look, but you couldn’t be more mistaken. The fact is that brows can have a significant impact on your overall look. And if you put in too much effort and product to make them look perfect, your natural look will go for a toss, and the same can be said for your Instagram views.

We recommend going for a brushed-up effect. This would work wonders in terms of helping the arches of your brows achieve some extra fullness. At the same time, it would ensure that they don’t look excessively sculpted, which is a far cry from a natural appearance.

A brow gel containing fibers should work fine for this purpose, as its use will only result in the enhancement of the natural look of your brows. All you need to do is to brush them into place and you’ll be good to go!

6. Make your eyes look smokey

Subtle smokey eyes would work as spectacular enhancements to your natural look. To make your eyes appear smokey, you can go down the easy, uncomplicated route, or you can take a more complicated approach. For the time being, let’s take you through the easier method.

First, create the base by blending a mid-tone matte neutral shade over your eyelid. Next, apply a dark-tone matte shadow to your eyes’ outer corners. If this results in any harsh lines, use a fluffy eyeshadow brush to smoothen them out. Use a pencil eyeliner (preferably dark) to sketch along your upper and lower lash lines. Next, use a pencil brush for blending the second step’s eyeshadow across the eyeliner. This results in a smokey haze and softens out harsh edges.

Smokey eyes work well not just for Instagram growth, but for any event. They tend to create an effect which combines classic, edgy, glam, and cool effectively. Remember, practice makes perfect – so put the aforementioned instructions into practice and you’ll soon perfect the smokey eyes look.

7. Finalize the natural look by finishing off with your lips

Last but not least, you need to turn your attention towards your lips to ensure that they don’t appear flaky, chapped, or dry. If they do, it’s probably down to the weather. Lips tend to dry up in cold, dry, and windy weather because such weather conditions result in moisture being drawn out from the lips.

This is where a lip balm can come in handy, but before you apply one, it’s important to exfoliate dead skin by using a lip scrub. Exfoliating will also bring the natural color of your lips to the fore. Follow it up by applying a balm or lip mask and give it a few minutes to sink in.

If you want your lips appear deeper in color and bigger, feel free to apply a plumping serum or balm. While this is an optional step, we recommend doing it as it prepares your pout, ensuring that applying your gloss and lipstick is a smooth process.

Conclusion

So, once you get these seven steps down the way we told you, you should achieve a flawless natural look that’s guaranteed to keep you growing on Instagram.
Before we leave you, we’d like to encourage you to try out the services of Mr. Insta. Mr. Insta is a software tool that’s perfect for aspiring influencers on Instagram to get real Instagram followers. You can also buy Instagram shares with Mr. Insta.

How to Curate Your Feed to Build a Consistent Viewer Base on Instagram?

If you want more Instagram views, you’ve got to take a look at your feed and make changes if necessary. Many brands and influencers over the years have enjoyed success on the platform by curating their feeds. But what does a curated Instagram feed mean? What are its benefits? And how can you curate your feed for building a consistent viewer base on the platform? If you want to know the answers to these questions, you’re at the right place. So, sit back and keep reading, as we give you all the vital information on how you can go about curating your Instagram feed.

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A curated feed on Instagram: What does it mean?

Have you ever visited a feed on Instagram where you’ve experienced a certain degree of consistency regarding certain elements such as:

  • Style and mood of the posts
  • Color palette
  • Lighting
  • Subject matter
  • Use of other people’s content

If you have, then you already have a rough idea of what a curated feed on Instagram is. Quite simply, Instagram users curate their feeds to achieve cohesion, which ensures that their feeds are aligned to their respective brand sensibilities and personalities. Typically, once an Instagram feed is curated, the individual or group of individuals responsible for operating the feed don’t deviate from it. Over time, this leads to consistency, and followers begin to know what to expect from the feed.

What are the benefits of a curated feed on Instagram?

Curating feed on Instagram is a time-consuming process, and it takes a lot of effort as well. But why do so many brands and influencers on the platform curate their feeds? Well, the answer is simple – curating Instagram feed results in a variety of long-term benefits such as:

  • Brands can learn more about their audiences: For a brand that’s active on Instagram, it’s vital to understand what its target audience wants. Through content curation, brands can experiment with a wide variety of ideas, themes, and topics to determine the content that truly captivates their respective audiences. This knowledge can allow brands to become more imaginative over time when it comes to creating their own content.
  • Curated feeds look visually appealing: By nature, human beings are drawn to things that look good, and it’s no different for your Instagram feed. When you curate your feed on Instagram, you achieve consistency in the use of lighting and color palette. This contributes to the feed looking visually spectacular, which is bound to increase viewership.
  • More knowledge about the niche: One of the major challenges of curating Instagram feeds involves reading up about the latest trends and happenings not just in the niche your brand operates in, but also in other niches related to your brand. However, it’s important to remember that every challenge that comes your way is also an opportunity. Quite simply, when you have more knowledge about what’s happening in your niches and other related niches, you can spot developing trends faster than competitors.
  • Positions your brand as a thought leader: Content curation on Instagram feeds are heavily reliant on using others’ content. However, it’s not only about using others’ content – if you want to curate content properly, you should also add your opinions and thoughts. When you do this consistently, your brand is likely to be seen by people as a thought leader in your niche. Eventually, this will make it easier for your brand to connect and collaborate with other thought leaders from a variety of other niches.

How you can curate a killer Instagram feed

How you can curate a killer Instagram feed

So, now you know what a curated Instagram feed is and what its benefits are. Now, it’s time to go through all the steps you can take to curate an impressive Instagram feed that’s perfect for building a consistent viewer base.

  • Find the right posting frequency: Posting frequently on Instagram can work wonders – that’s common knowledge. But the word ‘frequently’ means different things for different brands. For example, some brands can post 10 times a day, with each post offering high-quality images and information to your audiences. For others, twice a day works well. So, the trick is to find the posting frequency that works for your brand. Quite simply, when it comes to posting frequency, you shouldn’t compare yourself with other brands. The best way to go about it is to prioritize quality over quantity. Even if you post once per day, it should be fine as long as you’re providing quality to your target audience.
  • Establish image cohesion by using a grid system: On Instagram feeds, images appear stacked, i.e. one on top of another. If you’re aiming for image cohesion, it can be difficult to imagine images that complement each other the way they appear within a typical Instagram feed. What we recommend is to create a grid and place the images within the grid. In a grid system, the images will appear right next to each other in rows and columns, and you can find out whether or not they complement each other. If they do, they’re a perfect fit for your curated fit. If they don’t, remove the images that don’t go with the overarching themes and go again.
  • Stick to a single filter: Instagram offers you a diverse array of filters to spice up those images. For casual users, this means a lot of stuff to experiment with. However, for brands, it’s important to test different filters and find out one that really brings their respective personalities to the fore. Again, the aim of doing this is to achieve image cohesion. If you’re continuously applying different filters to different images, you’ll only end up confusing the viewers.
  • Focus on building a relationship with your target audience: Many brands fail to make a mark on Instagram because they mistake Instagram for a purely selling platform. Sure, Instagram is undoubtedly an incredible place to market your products and services. However, most importantly, it’s a place to build a relationship with your target audience. Once a solid relationship is built between you and your target audience, your Instagram followers will naturally want to buy from you. So, don’t go overboard trying to sell on Instagram – focus on relationship-building, and the sales will happen automatically. Also, don’t try to badmouth the competition for the sake of appearing superior – this tactic seldom works.
  • Add a dash of variety to your posts without compromising on consistency: This is easier said than done, but it’s important that you do it because if your viewers see the same types of posts on an everyday basis, they’re bound to get bored. For instance, you could post an image followed by an infographic whose color palette is similar to the previously-posted image. This will ensure that there’s a certain degree of diversity in your posts, which will keep your viewers engaged and hungry for more.
  • Speak to your audience through well-written captions: High-quality images are undoubtedly important for success on Instagram, but you’ve got to back those images up with high-quality captions as well. Too many brands focus exclusively on images and end up with posts that feature below-par captions – that’s not something you’d want to do. Once you’ve decided on an image that you want to post, spare some time to write a caption that complements the image. Also, the caption should capture your brand voice, i.e. how your brand would sound if it were a living, breathing human being.
  • Think beyond the feed: While this article is exclusively about the Instagram feed, the fact is that as a business, you simply can’t think only about your feed. Over the years, the folks at Instagram have continued to improve the platform with a variety of interesting features. Ideally, you should explore all these features to share content with your followers in different ways. For instance, you can use the Instagram Stories feature for temporary posts to share the latest announcements and news about your brand. You can take to Instagram Reels as well for entertaining audiences through cleverly-created short-form video content. There’s the Remix video editing feature too, which allows brands to react to other videos. All in all, there’s a lot to do on Instagram apart from maintaining your curated feet – so, you better do them all!

Conclusion

If reading this article overwhelmed you, let us reassure you – it’s not all that difficult once you get down to it and be a bit persistent. Of course, if you’re new to the Instagram scene, it’ll take you some time to find your footing on the platform. But the key to Instagram success is in persevering and continuously improving.

Nowadays, new brands are struggling to make a mark on Instagram due to the fierce competition on the platform. If you’re one of them, you should consider using Mr. Insta – a software tool meant to help brands on their respective journeys on Instagram. You can use Mr. Insta to increase user engagement in the form of Instagram likes and Instagram comments. Additionally, you can also get Instagram shares through Mr. Insta to ensure that your posts are seen and heard by as many people as possible.

Best Ways to Run Donation Drives & Campaigns Using Instagram

Instagram isn’t just a platform for brands and influencers to sell their products and/or services. It’s also a platform where individuals and organizations can participate in social media social activism to raise awareness and funds for various causes. Over the years, many non-profits have managed to raise money through donations on Instagram, and if you want to do the same, you’re at the right place.

In this article, we’ll give you all the information you need to use Instagram for running donation drives and campaigns. So, read on.

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1. Plan out your Instagram fundraising campaign

Even though Instagram can be an incredibly potent platform for fundraising, the fact is that you can’t start raising funds without a concrete plan in place. So, before anything else, plan your campaign. Ideally, the following objectives should be included in your campaign plan:

  • The title of your fundraising campaign
  • Campaign length, i.e. for how long will the campaign last
  • A campaign hashtag that you can use across the social media landscape for spreading the word
  • A landing page that will give interested donors all the relevant details about the campaign
  • A campaign content calendar along with draft content
  • Social media management tools for advanced post-scheduling
  • How you’ll track and measure the results of the campaign
  • Once these things are thoroughly chalked out, it’s time to start taking action on Instagram.

2. Upgrade from a personal profile to a business profile

There are many individuals who have raised funds for various causes through their personal profiles on Instagram. While that certainly is an option you can consider, we recommend upgrading your profile from a personal profile to a business profile. Why? Because with a business profile, your campaign will appear more professional, and you can rope in more donors.

When upgrading to a business profile, it’s important to include the link to your campaign’s landing page within the bio. Once the landing page’s link is included in the bio, you can direct users to visit it whenever you share a post related to your campaign. Also, during the business profile setup process, include as much information as you can regarding your fundraising campaign. This is to ensure that interested people and businesses don’t have any lingering questions as to what purpose your fundraiser serves. Quite simply, the answers should be out there for everyone to see.

3. Add Instagram Donate Button and Stories Donation Sticker

Since fundraising on Instagram has become something of a trend, the folks at Instagram have decided to make it easier for people running donation campaigns. As a result, you have the Donate button and the Stories Donation stickers, which allow prospective donors to contribute to any social cause without leaving Instagram. It’s vital that you add these buttons and stickers to your Instagram business profile. Here’s how you can do it:

  • First, link the business account with the verified Facebook page (if your campaign doesn’t have a Facebook page, get it done and dusted now!)
  • Next, go to your Instagram settings and go to the Business page, where you should see the ‘Donation’ option – tap on it
  • Here, you’ll see the ‘Add Donate Button to Profile’ option – tap on it and you’ll have successfully added the Donate button
  • For adding the Stories Donation Sticker, you have to open the campaign’s verified Facebook account
  • Go to the Publishing Tools page – you can find it in the upper section of the
  • Facebook homepage
  • Here, choose Donation Settings, following which you should see an option called ‘Allow people to add donation stickers to Instagram Stories’ with a box beside it – check the box
  • Click on Save to save the changes, and you’re done – now you’ve added both the Instagram Donate button and Stories Donation Stickers

It’s important to remember that for using these donation button and sticker features, your organization must be registered as a U.S. nonprofit under the 501(c)(3) clause. If it’s not, you won’t be able to add these features to your Instagram business account. So, if your nonprofit is based outside the US, unfortunately, you can’t use these features yet. Hopefully, Instagram will tweak things in the future so that nonprofits outside the US can benefit from these features as well.

However, even if you can’t make the most of these features just because your organization is not US-based, you can still do a lot to raise funds through your Instagram account.

Add Instagram Donate Button and Stories Donation Sticker

4. Perfect your hashtag use

Your fundraising campaign won’t be able to raise enough money if people don’t know about it, right? This is where hashtag use can come into the picture and spread awareness about your campaign through your social activism posts. On Instagram, hashtags play a pivotal role in making posts more discoverable, so you simply can’t afford to ignore them. Some of the most popular hashtags that almost every fundraising campaign uses on Instagram include:

  • #BetheChange
  • #Instagood
  • #Donate
  • #Charity
  • #Fundraiser
  • #Fundraising

Before you start using hashtags across all your Instagram posts for raising awareness about your campaign, you need to keep certain things in mind. For starters, you should use only the hashtags that are relevant to your posts. Sometimes, you may feel tempted to use trending hashtags just to get noticed. However, the fact is that if those hashtags aren’t relevant, Instagram’s moderators will treat your posts as spam content. If you keep posting content with irrelevant hashtags, your account may get shadow banned, i.e. your content will be blocked and the worst part is that you won’t even know it’s happening.

Also, you should keep a check on how many hashtags you’re using per post. Officially, Instagram allows users to include up to 30 hashtags in each post. However, just because Instagram’s giving you that option doesn’t mean that you have to take it. Ideally, you should use up to 10 hashtags and no more.

5. Include call-to-action (CTA) messages wherever possible

It’s strange how simple CTA messages can be the difference between people taking action on Instagram and people ignoring posts altogether. However, as strange as it is, the fact is that it’s real. Without CTA messages, your posts will be forgotten faster than you can blink. So, include them across every post you share.

One of the CTA messages that you must include during the early stages of your campaign is ‘Share this post.’ People who support the cause on an emotional level will be encouraged to share, which will increase campaign awareness through more Instagram shares. This can work alongside your hashtag campaign to ensure an even greater reach for your campaign.

6. Use text and imagery to move people

Your cause may be great – something that people should support. However, for people to feel like they should support your cause, they need to feel moved. This is where it’s important to remember that Instagram is a platform that people mostly turn to when they’re on the move. Typically, when Instagram followers engage with content, they’re also doing something else, i.e. multitasking. That’s why it’s vital to draw their attention to your cause through the use of high-quality text and imagery.

Apart from drawing people’s attention to your fundraising campaign, you also need to move them on an emotional level. After all, if they don’t feel your cause tugging at their heartstrings, would they feel motivated to contribute to it? No, right? So, craft your campaign content carefully. Tell stories that touch people on an emotional level, and that’s when they’ll feel the motivation within them to contribute.

7. Express gratitude towards donors

It’s not enough to simply motivate donors with captivating stories and images. Once they’ve donated, you need to make them feel like they’ve done something important by contributing to your cause. Also, you should express your thankfulness towards them, because quite simply, fundraising campaigns amount to nothing without their donors.

This is where you can make the most of appreciation posts. Include the names of all the people who’ve donated so far and appreciate their efforts in supporting a cause to make the world a better place. Such posts don’t just make the donors feel good about what they’ve done, but also encourage other people to come forward and play an active role in ensuring social justice.

8. Keep sharing milestones

As your campaign raises more and more funds, it’s important that you showcase its success in front of your audiences. You can do this through regular feed posts, Stories posts, Reels posts, and more. The point of this exercise is to rope in even more potential donors. It works because, by nature, human beings are inclined to participate in successful things.

Conclusion

So, these were some of the best ways for running donation drives and campaigns using Instagram. We hope you found this article helpful, and we wish you all the best in your fundraising efforts.

Before we bid you goodbye for this article, we’d like to tell you about the benefits of Mr. Insta. A software tool for new brands and influencers on Instagram, Mr. Insta offers Instagram likes, Instagram comments, and Instagram views. All in all, it’s the perfect solution for brands and influencers that want to become big on Instagram.

Best Ideas for Running Remix Videos for Instagram Engagement

It was back in early 2021 when Instagram, one of the social media juggernauts, announced the addition of a brand new feature called Remix. Initially, the feature was released exclusively for Instagram Reels, which emerged as a competitor to short-form video giants TikTok. Here’s how the feature worked – it allowed Instagram users to create Reels of their own using other users’ Reels. In essence, the feature was quite similar to TikTok Duet. Not surprisingly, the feature turned out to be an instant hit.

Eventually, the skyrocketing popularity of the feature led to Instagram making it available for all videos on the platform in early 2022. What this meant was simple – now, users could use any video on Instagram and ‘remix’ it by adding their own unique twists to proceedings. However, despite the feature’s popularity, there are still many Instagram users who aren’t aware of what Remix on Instagram is. If you’re one of them, you’re at the right place.

Read on to know how you can get started with Remix videos along with some great ideas to make the most of the feature to increase your Instagram engagement. So, without any further delay, let’s get remixing!

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Remixing a video on Instagram: Here’s what you need to do

To get started with the Remix feature on Instagram, here are the steps you need to follow:

  • Select any video on Instagram that you want to remix
  • Next, tap on the three-dot menu and then choose the ‘Remix this video’ option
  • Choosing the ‘Remix this video’ option gives you two further options – you can either select a pre-recorded video stored on your smartphone or record a new video using your phone camera in real-time
  • The next step involves trimming the video, as Remix videos can only be a minute long
  • Once you’re done creating your Remix video, feel free to either share it on the explore page of Instagram Reels or to your feed

It’s important to remember that you can only remix an Instagram Reel video or feed video if the account that published it has Remix access enabled. So, if you find a video you like but don’t see the ‘Remix this video’ option after tapping on the three-dot menu, it means that the account holder hasn’t enabled Remix access.

If you want your videos to be used by other Instagram users for creating Remix videos, here’s how you can enable the Remix feature on your account:

  • Go to the Settings page.
  • Next, go to the Privacy page, where you should see an option titled ‘Reels and Remix.’
  • You can toggle this option – if it’s toggled to gray, it’s turned off.

The feature is typically enabled by default for both feed and Reels videos. However, it’s still best to double-check to make sure that it’s turned on.

Best Instagram Remix video ideas for increased user engagement

So, now that you know how you can remix Instagram videos and enable/disable the Remix feature, it’s time to turn our attention to the most effective Remix ideas. These ideas are aimed at increasing user engagement in the form of more Instagram likes and Instagram comments. We recommend experimenting with all the ideas we share with you here, as all of them will have something different to offer to your followers.

  • Idea #1 – Encourage your customers to review your products: If you’ve uploaded marketing-based Reels or feed videos of your products, you should encourage your customers to remix those videos and review the products. Quite simply, if your product quality is top-notch, there’s every chance that the Remix videos created by your followers will speak highly of your product. You can think of these videos as free customer testimonials. Once a customer creates a Remix video review of your product, it will appear on the feeds of the customer’s followers. In this way, the reach of your brand will skyrocket, along with the original video that the customer remixed.
  • Idea #2 – Remix the ads of your competitors: If your brand is competing with several other brands that sell similar products and/or services, you can experiment with remixing their ad videos. Here’s how it works – once a competitor posts a video ad on Instagram, you can remix it and tell your target audience how your products are different and most importantly, better. Don’t worry – there’s nothing unethical about doing this. Of course, you shouldn’t use any indecent language or blatantly put down your competition. If you execute this idea well, the competitor’s Instagram followers are bound to take notice of your Remix video. Who knows? They may even feel motivated enough to try out your products instead of your competitor’s the next time they’re buying.
  • Idea #3 – Viewer reactions to your ads: Whenever you put out a marketing video on Instagram, let your followers know about it and ask them to react to the videos. These reactions can bring out a wide range of emotions among your followers. For instance, some followers may express excitement about the launch of a new product, while others may express their confusion. Irrespective of what emotions your followers put on display in their Remix videos, your brand is bound to get a lot of heat in the process. In terms of increasing brand awareness, viewer reactions can work wonders, as their reactions will be viewed by their respective followers. Even if 10 of your followers with 100 followers each remix your marketing video, it has the chance of reaching 1000 followers within a short span. Now isn’t that awesome?

Things to remember when remixing videos

Things to remember when remixing videos

When you’re remixing a video, there are certain things you should remember. These things will ensure that your Remix videos have a high chance of success:

  • Don’t forget to entertain: At the end of the day, the purpose of the Remix feature is simple – to entertain. So, when you remix a video, do your best to entertain your audience. If you’ve never used the feature before and aren’t a natural entertainer, you might need a few attempts before you manage to amuse people. However, if you keep at it, you’re bound to succeed. To draw some inspiration, go to the explore page on Instagram Reels and watch some Remix videos. Over time, you’re bound to get the hang of it.
  • Always remix videos that are popular: When picking a video to remix, it’s best to go with videos that have a high number of views. This works similarly to how reaction videos work on YouTube. Typically, YouTube reaction channels pick the most popular videos in their niche to react to. Why? The thought is that if the original video has lots of views, the reaction video will also pick up views – and this isn’t too far from the truth. On the other hand, if you decide to remix a video that doesn’t have many views, it’s quite likely that your Remix video will fade into oblivion faster than you can blink.
  • Steer clear of disrespecting competitors: In the previous section, we told you how you can remix marketing videos of your competitors to gain an upper hand. Well, when you’re doing this, there’s always the temptation of bad-mouthing your competitors just to appear superior in front of your followers. We advise you to steer clear of this practice. Sure, you can do it, but why would you want to alienate the loyal customers of your competitors – aren’t they part of your target audience too? The trick is to prove that your brand is better by using facts, humor, and wit. Once you manage to tell the world why your brand has more to offer than your competitors, even their most loyal customers will feel inclined to give your brand a try.
  • Pick trending videos to remix for better engagement: You can dig up the past and remix an old video. However, if the video is too old and has become irrelevant, there’s a high chance that your Remix video will be left to bite the dust. If you’re only just beginning to use the Remix feature, we recommend remixing trending videos, as these videos tend to be popular in the here and now. Once you publish a Remix video of a trending video, more viewers will feel like checking out your Remix to see your take on the original video.
  • Always put your own spin on things: A lot of Instagram users tend to think that if the original video is entertaining enough, they don’t have to work hard when remixing the original video. However, the fact is that when people watch a Remix video, they don’t really care much about the original video. What they care about is the reaction, which has to be unique. So, don’t be afraid to let your true colors come to the fore in your Remix videos. Only then can you expect your audience to respect you for what you truly are.

Conclusion

To conclude this article, we can say that the Remix feature is one of the potent features on Instagram right now for increasing user engagement. So, if you haven’t used the feature yet, it’s about time you got started.

We’d also like to encourage you to check out the services offered by Mr. Insta – a software tool for budding brands on Instagram that offers Instagram shares, Instagram views, and more.

How does Instagram Help in Supporting Small and Large Businesses?

Being one of the most popular social media platforms in the world, Instagram is used by roughly 2 billion users every month. The majority of these users follow at least one business profile on Instagram. This makes Instagram the most lucrative space for businesses to increase audience awareness and flourish. Gone are the days when Instagram was a simple photo-sharing application. In the past ten years, it has almost evolved into a full-fledged business activity hub. While browsing through Instagram, you would find many brands (both small and big) running fundraisers, opening their Instagram shops, and employing other methods of Instagram marketing.

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If you are wondering how Instagram helps small and large businesses in building their brand image, this article will tell you everything you need to know. We will also walk you through the process of creating a business page on Instagram. Let’s dive in.

10 ways Instagram benefits small and large businesses

1. Leveraging purchasing power of Instagram users

The majority of Instagram users are those that prefer to shop online for items or services these days. This means that there are many users on Instagram who are waiting to find new brands to interact with. The sheer volume of users on Instagram helps businesses to reach out to more users by way of targeted ads on the basis of their preferences. Thus, Instagram allows small and large businesses to leverage the purchasing power of the users. This allows businesses to grow their consumer base consistently.

2. Targeting and retargeting through advanced targeting algorithm

Ever since the purchase of Instagram by Mark Zuckerberg, CEO of Facebook, the targeting capabilities of Instagram have increased to the level of Facebook. This includes targeting the customers on the basis of their age, social media behavior, location preferences, and other related factors. The first method is “Cold Targeting,” where the customer is shown ads on the basis of their preferences. Here the customers are warmed up to the new businesses they may or may not have heard about before. The second method is “Retargeting,” where the customer is shown ads of the brands with which they may have interacted previously. This makes Instagram a lucrative platform for finding new audiences as well as loyal customers.

3. Tracking of business related metrics

Instagram offers several features which allow the business pages to track various business-related metrics. These features allow the businesses to track the following:

  • The number of people targeted through the ad campaign.
  • The number of people who saw the ad.
  • The number of people who interacted with the ad and visited the website/page of the business.
  • The number of new followers, likes, comments, and shares that the business was able to reel in through the marketing campaigns.

This helps small and large businesses to achieve more for the money, time, and energy they spend on their ad campaigns. It also helps in keeping track of the growth of their business by tracking the various metrics provided by Instagram.

4. Additional marketing features for business pages

Instagram differentiates between personal accounts and business accounts by providing the latter with a host of additional features for marketing. The platform enables the businesses to promote their products and services through:

  • Call-To-Action button for visitors.
  • Promotion of business by using ads.
  • Providing access to business insights.
  • Gives the users a clear understanding that the page is owned by a business.

These marketing features provided by Instagram help businesses achieve their success goals and expand their scope even further.

5. Expansion of customer base

As we have already stated, there are more than 2 billion active monthly users on Instagram. At least 33% of them are making an active purchase decision via Instagram business profiles and ads. Businesses can utilize this opportunity to reach out to new audiences and expand their customer base exponentially. Your Instagram business profile is essentially an extension of your company. Hence, it is important to market your business on Instagram to reap the benefits of this untapped potential.

6. Building brand awareness

One of the biggest advantages of Instagram, other than paid advertisement campaigns, is opportunities for creating organic growth. This is especially important for new businesses which are still in the infant stage. A service provider like Mr. Insta can be useful in this respect. It provides various Instagram services like free Instagram followers, which can eventually help in aiding organic growth. This is very useful for new businesses at the grassroots, as new followers mean more visibility.

7. Building better relationship with followers

Instagram provides many opportunities for increasing the engagement levels of the audience. This can be done by replying to the customers’ comments and queries and engaging them in conversations. The idea behind this is to build a better relationship with the followers. The more a business is engaged and responsive to its followers, the more it builds trust with its followers and potential customers. Better relationships with the followers will eventually lead to more sales which will add to the bottom line of the company.

8. Developing a better understanding of the customers

It is imperative for a business, new or established, to understand the likes and dislikes of the target audience. However, the preferences of the target audience change from time to time. Instagram allows businesses to develop a better understanding of their customers. It is important because the target audience is not just statistical data about age groups or demographics. It comprises real people with varied behaviors. Hence, businesses should strive to understand the same and plan their marketing campaigns accordingly.

9. Photo centricity of the platform

Instagram is primarily a photo/video sharing platform. An average person remembers 80% of what they see. Hence, Instagram has a huge impact on the growth of business as the marketing campaign primarily makes use of photos and videos. And this remains in the memory of the Instagram users much longer, which can, in turn, can convert a follower into a loyal customer.

10. Cross promotion on other marketing channels

The benefit of using Instagram for promoting your business is that you can utilize the business insights for cross-promoting your brand. The traffic generated through Instagram can be utilized on Facebook, Google, etc., to regenerate the same. This helps in extending the reach of your business outside Instagram. This, in turn, creates more touchpoints for your brand.

How to create an Instagram business page?

How to create an Instagram business page?

You can leverage these benefits by creating an Instagram business page in a few simple steps:

Step 1: Download the Instagram app and sign up

The first thing you need to do is download the Instagram app and create an account on the platform if you don’t already have one. For signing up, you would need to provide your company name, business email address, username, and password. If you already have a business account on Facebook, you can use that to sign up on Instagram too. The most important part of this process is to make sure that your username on Instagram is closely related to your business’ name.

Step 2: Switch to a business account

After you have successfully set up your profile, the next thing you need to do is to switch your profile from a personal to a business one. To do this, navigate to the settings menu, which can be found by clicking on the three lines in the top-right corner of your profile page. After that, click on the ‘Account’ option from the Settings menu and choose ‘Switch to Professional Account.’

At this juncture, you will also get the option to make a ‘Creator’ account, which is meant for content creators, influencers, and public figures. If your business sells a service or product, then creating a business account is a better option.

Step 3: Customize your business profile

Before you start with Instagram marketing, it is important to customize your profile. This means choosing a profile photo that can easily be recognized by the audience and filling out the bio section. The bio should include information about your business, like its website, contact information, store hours, etc.

Step 4: Link to Facebook

To use some of the Instagram tools for businesses, it is important to have a Facebook business page too. Linking your Instagram business page to Facebook can be done from the ‘Business’ section in the Settings menu. All you have to do is select ‘Connect a Facebook page.’

Step 5: Start posting content and following people

Before your start with your business promotion, you need to post some introductory content on your Instagram business page. Besides this, you should also start following people and pages connected to your brand to get the ball rolling. Make sure to interact with people, as this will encourage them to visit your profile more often.

Setting up an Instagram business page is just the beginning. To derive all the aforementioned benefits from Instagram, you need to have a good Instagram marketing strategy in place. By employing the right methods, you will be able to see your business scale heights in no time.

Conclusion

Whether you own a large or a small business, effective use of Instagram as a marketing tool can help in building your brand identity and expanding your customer base. For small businesses who are just starting out, it is all the more useful as Instagram provides a ton of marketing opportunities at no cost. If you want targeted and fast growth of your business on Instagram, you can consider availing of the various premium Instagram services offered by Mr. Insta. Buy Instagram Views is one such service that provides you insights into the reach of your posts and the engagement they are able to generate. All the services provided by Mr. Insta are 100% safe and secure, and you would be able to see the results within 24 hours of placing the order. To know more, contact us today!

Is Instagram Planning to Launch Subscription Service?

Instagram is one of the top social media platforms in the world. With an active user base of over 1.38 billion people, it has become an integral part of people’s life. Now, the platform has brought the subscription feature to the app in order to monetize its service.

In early 2021, Instagram released a statement where it said that the platform is currently exploring the idea of a creator subscription. They have been working on developing a feature that will create exclusive Stories visible only to subscriptions. Earlier this year, they launched creator subscriptions into testing. In-app purchase options were added to the app in the US.

Alessandro Paluzzi, the reverse engineer and tipster, released a bunch of tweets informing the public that Instagram is testing the subscribe button, which will appear on the profile of a creator. Fans will be able to subscribe and access exclusive content like live videos and stories. Whenever the subscribers send a direct message to the creator or make a comment on their posts, a special member badge will appear next to their username. Through this badge, the creator will know to make interactions with the subscriber a priority.

All the creators with the subscription service will be able to monitor their active members, expired membership, and approximate earnings. Instagram will also allow the creators to customize the price and subscription name. Fans can cancel their subscription anytime they want.

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How would this work?

Fans who want access to the creator’s exclusive content will have to pay a subscription fee every month. This exclusive content will include Stories and Live videos. Once they have subscribed to the creator, they will receive a purple badge which will appear next to their username. Through this badge, they will be able to stand out from the non-subscribers on the list.
For now, the subscription fee will vary from $0.99 to $0.99 per month, depending on the creator. Every creator will be able to set the subscription fee for their content.

Currently, Instagram is also working on testing Stories redesign where they could be scrolled vertically in the app.

What does the Instagram subscription offer?

On Jan 19, Subscriptions were introduced by Instagram. While Instagram tests subscription service, a few selected content creators can create exclusive content and enable access to it through a monthly subscription fee to their fans. According to Instagram, there will be three forms of content that subscribers will be able to get through Subscriptions:

  1. Subscriber Badges – Every subscriber will get a badge. This badge will appear next to their messages and comments so that they can be identified easily by the creator.
  2. Subscriber Stories – All the content creators will be able to produce exclusive stories for all their subscribers. They will also be able to add interactive stickers to their stories.
  3. Subscriber Lives – Creators will be able to host exclusive lives, just for their subscribers.

Furthermore, Instagram has also stated that no fees will be collected from the creators until 2023. After that, the image and video sharing platform might introduce a revenue share. According to Meta CEO Mark Zuckerberg, this revenue share is expected to be less than what Apple and others take, which is usually 30%. A similar payment structure was introduced for Facebook subscriptions as well.

Who has been included in the Subscription testing?

Only a small number of influencers and creators in the US have been involved with the Subscription feature testing. After some time, more creators will be added to the testing. Currently, the list includes ten creators, influencers, celebrities, and athletes on Instagram. Here is the list of creators who currently have the subscription option:

Any Instagram user can subscribe to these creators and can cancel their subscriptions at any moment.

What is the Instagram creator account?

What is the Instagram creator account?

In late 2019, the creator account was introduced on Instagram. This was offered as an alternative to the traditional business account. It is tailored more towards the users who want to promote content to the targeted market, work with brands, and build their own community. Any user can easily switch to a creator account from their basic account. However, if they want to introduce monetization, there are certain restrictions that they should know. In order to be allowed to monetize the content, a content creator must have an established presence, promote authentic engagement, and reside in an eligible country. All these factors come into play for monetization.

Since Instagram is still testing the Subscriptions feature, there is not any information on the requirements a creator must have to implement it on their account. Currently, the creators who have been selected for the Subscriptions feature testing had a follower count between 63,600 and 570,000.

Tiktok, which narrowly trails Instagram in terms of users, has also been testing for paid subscribers. However, any details regarding the implementation of the feature are unclear. Experts believe that the subscription feature will affect the platform’s algorithm that provides personalized content on the ‘For You’ page of the user.

Needless to say, subscription offers content creators more control over their viewers and their relationship with them. The challenge creators will be facing is balancing acquisition and retention strategies while determining what to use as subscriber-only content and how to engage their new viewers.

Why is Instagram launching the new Subscription feature?

According to Meta, the owner of Instagram, the main reason behind this move is to ensure that creators are able to earn a stable income on Instagram. In its blog, Instagram stated that Instagram Subscriptions would allow creators to create a deeper connection with followers who are most engaged. At the same time, they will be able to earn a recurring monthly income by providing their subscribers with exclusive content.

This new feature will help content creators earn more by providing benefits to their engaged followers in the form of exclusive Stories and Live videos. In a Facebook post, Mark Zuckerberg, Meta-owner and CEO, said that he is excited to build tools for the content creators that help them make a living doing their work and he will be putting these tools soon in more creators’ hands.

According to Instagram, they have been working on the Subscriptions feature for some time now in order to help influencers earn money right on the platform. This will ensure that they are able to make a living through content creation. Before this, the app indicated that it might expand creator tools through subscriptions and NFTs.

How have the creators responded to the Subscription Service?

The Instagram community had mixed feedback on Instagram’s Subscriptions. After the CEO of Instagram Adam Mosseri announced the introduction of the feature, there were thousands of comments on the post from a wide range of content creators and users who had thoughts on the topic. Content creators, especially the ones who had a sizable following and were verified, were enthusiastic and accepting of the feature.

Thanks to the increasing popularity of subscription-based platforms like OnlyFans and Patreon, social media giants have had to look for ways to monetize their content. In 2020, Facebook introduced fan Subscriptions, its very own Subscription feature. Twitter has also released several monetization features that include its subscription service, which was introduced the previous year. Instagram is the latest social media giant to join the ranks.

Like TikTok and now Instagram, through these Subscriptions, content creators are able to collect income from Subscriptions every month. More and more people have shown interest in supporting their favorite creators. This is why the platform introduced fan Subscriptions and Stars and offered them to its creators.

Over the last two few years, the interest in subscription-based services has grown considerably. Platforms understand that it is creators who drive the traffic. As per a survey conducted by Facebook IQ, about 60% of users view content posted by an influencer on Instagram.

The subscription service is a win-win situation for the creators and the social media platforms. It gives the content creators an incentive to post more content and attract more users to the platform. After all, creators create content in order to make a living. A subscription service is the best way to ensure that they have a stable income.

Twitter introduced the ‘Super Follows’ feature through which their users could charge their followers for exclusive content. Through this, they plan on creating an extra conversation level on the platform where the creators could authentically interact with their engaging followers while earning income. However, this feature is only available for people in the US and Canada who are using iOS devices.

Today, social media platforms are focusing on expanding the economy of their creators. The Subscription feature of Instagram will be a gamechanger for creators who have a local following. Even though it is still in infancy mode, it will enable creators to earn a sustainable income right on the platform and won’t have to use another monetization platform. Now is the perfect time to increase your reach on Instagram and take advantage of all the features it has to offer. You can use Mr. Insta service to get free Instagram followers, free Instagram likes, and more. If you have a budget, you can also opt for premium services and buy Instagram followers. You can also buy Instagram views, buy Instagram impressions, and buy IGTV views through Mr. Insta.

Everything You Need to Know About Instagram Remix

Early last year, Instagram launched a brand-new feature called Reels Remix, which took the world by storm. Using this feature, people could make super fun Reels in a more collaborative way. It works quite like the Duet feature on TikTok, allowing people to record response videos to any Reel that exists on the platform. This year, Instagram expanded the scope of this Remix feature for all the video content on the platform. This means that the users would be able to create response videos to any public videos available on the app.

The Instagram Remix feature can be great for boosting your video marketing game by making response videos to funny skits, demo videos, product reviews, or any other videos on the platform. If you want to know how to best use this tool for collaborating on the platform, this article will tell you everything you need to know. We will cover everything the Remix feature has to offer, which will allow you to design a great strategy for video marketing.

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What is the Instagram Remix feature?

When the Instagram Reels feature launched in 2020, it quickly became the new favorite tool for Instagram users around the world. Reels allowed people to discover and create short-form entertaining videos on the platform. While Instagram Stories was mostly a social feature, Reels was a tool that mostly catered to entertainment. In April 2021, Instagram launched the Remix feature for Reels, which worked very much like the duet feature in TikTok. With Remix, users could respond to anyone’s public Reels by making their own. This can be in a reaction style format or any other creative way. In the year following that, this feature was extended to all the video content on the platform, and not just Reels.

Any Instagram user can use the Remix feature. The only condition is that the original creator of the Reel should have the Remix option enabled in their profile. The Remix feature was essentially created to encourage collaborations, challenges, and comedic reactions. However, there are various ways business pages can use this to their advantage too. This is what we will focus on in the following sections.

How to Remix an Instagram Reel?

The Instagram Remix feature is quite easy to use. The first thing you need to do is select a Reel you want to create a Remix of. As long as the original creator has Remix enabled, you can create a Remix of any of their public Reels. You can also create a Remix of your own Reels. Here is a step-by-step explanation of the process –

  • Step 1: Tap the three dots on the side after selecting the video. If the Remix feature is enabled for that Reel, you would see an option for ‘Remix this Reel.’
  • Step 2: Record your new response Reel and upload it. You will see that a new video will appear on the right side of the screen. Here, you will have the option to change the speed of the Reel, set the timer, apply effects, and align the Remix Reel according to your requirement.
  • Step 3: The next thing you need to do is edit the Remix video. Instagram gives you the option of drawing or adding text, mixing with audio, or adding a sticker or voiceover.
  • Step 4: Write a caption for the Remix Reel and choose the settings for the video. If you are happy with all the parts, you can click on the Preview option to see how it looks before publishing. The last thing you need to do is choose your cover photo, tags, and caption. Lastly, click the ‘Share’ button to publish the Reel.

You can remix any video on the platform following the same steps. You can create Instagram Remix videos with a maximum length of 60 seconds on the platform.

What makes the Remix feature so great?

What makes the Remix feature so great?

Instagram Remix feature might seem like a simple update; however, it opens up many opportunities for creating exciting and viral content on the platform. Here are some reasons which explain how the Remix feature can be useful –

1. Repurposing pre-existing content quickly and easily

Instagram Remix makes it easy to post new content by repurposing old videos. In this way, you can stay consistent on the platform by churning out new organic content. And the best part is that it is not exclusive to just one form of content. Whether you want to create a comedy Remix or a response to a dance trend, you can create Remix videos for anything and everything.

2. Possibility of going viral

Remix video content has great potential to go viral on the platform. Because of its inherent nature, Remix videos are posted again and again instead of just one time. Whenever anyone tries to Remix the original video, your video will be shown to their followers too, who might be encouraged to post their own Remix video. Thus, your reach on the platform will greatly increase, and you might be able to reel in free Instagram followers. The greater the number of followers, the more will be the opportunities for engagement.

3. Advantage of being a new feature

Whenever you use a new feature on the platform, the algorithm will push that content to new users. This is done so that other users can take advantage of the feature too. Besides Stories and Reels, Remix is the hottest new feature taking over the Instagram world. It would be a good idea to jump on the bandwagon and publish Remix videos to enhance your audience base on the platform.

Tips for Brands Using Remix Feature

Using the Remix feature, you too can enhance the reach of your brand and boost sales if you own a business page. This tool can be great for pushing brand content and engagement as it allows you to create a response video alongside the video of another user. Here are some tips for using the Remix feature to enhance your brand’s reach –

1. Customer Review Remix Videos

If a customer has purchased/availed of any of your products/services and finds them useful, you can encourage them to create a Remix video of any of your marketing videos for the product. This can be a great way to get reviews or feedback in the form of a testimonial video for your brand. Customers who love your product would always want to share their opinion on it. Using Remix videos, you will be able to increase your audience reach to double or triple its size. It will also help in gaining favor from the Instagram algorithm as your Remix reels will also get engagement, besides your original video.

2. Viewer Reaction Remix Videos

You can greatly enhance your marketing strategy through Influencers, and Remix videos can help with that. For this, you need to first post a demo video for your product or service on your Instagram page. You can collaborate with influencers and ask them to post their reaction to the video. In this way, your demo video will be exposed to new audiences, and you will be able to reel in more customers. Reaction videos can be a great part of your video marketing strategy. It can help in generating interest in your brand and increasing the click-through rate for your website.

3. Remix Video to Competitor’s Ad

This can be a great way to increase the reach of your brand and beat your competitors at the same time. If your competitor has posted a video of a product or service that your brand offers too, you can create a Remix video showcasing how your product/service compares to theirs. You need not say what the other product/service lacks. It is important to stay professional when you are employing this strategy. All you have to do is explain the features and highlights of your own product and what makes it better. The viewers would be able to see a comparison of the two and make their own decision.

Instagram Remix FAQs

FAQ #1: How to enable the Remix feature?

Instagram Remix feature can be a great way to enhance your brand’s exposure and open up your brand to a huge number of potential collaborations. For this, you first need to enable this feature in your profile. To do this, you need to open the Settings page and click on the Privacy option. From there, you can choose the ‘Reels’ option, which will present you with a Remix toggle button. You can toggle it on to enable remix. If you want to enable the Remix feature for an individual Reel, you can click on the three dots on the top right of a video. Choose the ‘Enable Remix’ option.

FAQ#2: Which videos can be remixed?

You can remix any video or Reel, which has the Remix is Video option available. This option can be found when you click the three dots located in the upper right corner of the video.

FAQ#3: Can I Remix a video that is already remixed?

For now, there is no option to remix a Remix video; however, there are many video editors online that can help you achieve the same.

Conclusion

With this, we have covered everything there is to know about Instagram Remix. This feature can be great for enhancing the organic reach of your account. As the world of video marketing continues to evolve, it is important to evolve your marketing strategy too. With the tips provided in this article, you will be able to use the Remix feature to your advantage. If you are looking for other ways to get targeted and fast growth, Mr. Insta is your answer. We, at Mr. Insta, provide a range of premium Instagram services like Buy Instagram Likes and Buy Instagram Followers that can help in enhancing the reach of your channel. The best part is that our services are 100% secure and safe. To know more, contact us today!

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