How to Curate Your Feed to Build a Consistent Viewer Base on Instagram?

If you want more Instagram views, you’ve got to take a look at your feed and make changes if necessary. Many brands and influencers over the years have enjoyed success on the platform by curating their feeds. But what does a curated Instagram feed mean? What are its benefits? And how can you curate your feed for building a consistent viewer base on the platform? If you want to know the answers to these questions, you’re at the right place. So, sit back and keep reading, as we give you all the vital information on how you can go about curating your Instagram feed.

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A curated feed on Instagram: What does it mean?

Have you ever visited a feed on Instagram where you’ve experienced a certain degree of consistency regarding certain elements such as:

  • Style and mood of the posts
  • Color palette
  • Lighting
  • Subject matter
  • Use of other people’s content

If you have, then you already have a rough idea of what a curated feed on Instagram is. Quite simply, Instagram users curate their feeds to achieve cohesion, which ensures that their feeds are aligned to their respective brand sensibilities and personalities. Typically, once an Instagram feed is curated, the individual or group of individuals responsible for operating the feed don’t deviate from it. Over time, this leads to consistency, and followers begin to know what to expect from the feed.

What are the benefits of a curated feed on Instagram?

Curating feed on Instagram is a time-consuming process, and it takes a lot of effort as well. But why do so many brands and influencers on the platform curate their feeds? Well, the answer is simple – curating Instagram feed results in a variety of long-term benefits such as:

  • Brands can learn more about their audiences: For a brand that’s active on Instagram, it’s vital to understand what its target audience wants. Through content curation, brands can experiment with a wide variety of ideas, themes, and topics to determine the content that truly captivates their respective audiences. This knowledge can allow brands to become more imaginative over time when it comes to creating their own content.
  • Curated feeds look visually appealing: By nature, human beings are drawn to things that look good, and it’s no different for your Instagram feed. When you curate your feed on Instagram, you achieve consistency in the use of lighting and color palette. This contributes to the feed looking visually spectacular, which is bound to increase viewership.
  • More knowledge about the niche: One of the major challenges of curating Instagram feeds involves reading up about the latest trends and happenings not just in the niche your brand operates in, but also in other niches related to your brand. However, it’s important to remember that every challenge that comes your way is also an opportunity. Quite simply, when you have more knowledge about what’s happening in your niches and other related niches, you can spot developing trends faster than competitors.
  • Positions your brand as a thought leader: Content curation on Instagram feeds are heavily reliant on using others’ content. However, it’s not only about using others’ content – if you want to curate content properly, you should also add your opinions and thoughts. When you do this consistently, your brand is likely to be seen by people as a thought leader in your niche. Eventually, this will make it easier for your brand to connect and collaborate with other thought leaders from a variety of other niches.

How you can curate a killer Instagram feed

How you can curate a killer Instagram feed

So, now you know what a curated Instagram feed is and what its benefits are. Now, it’s time to go through all the steps you can take to curate an impressive Instagram feed that’s perfect for building a consistent viewer base.

  • Find the right posting frequency: Posting frequently on Instagram can work wonders – that’s common knowledge. But the word ‘frequently’ means different things for different brands. For example, some brands can post 10 times a day, with each post offering high-quality images and information to your audiences. For others, twice a day works well. So, the trick is to find the posting frequency that works for your brand. Quite simply, when it comes to posting frequency, you shouldn’t compare yourself with other brands. The best way to go about it is to prioritize quality over quantity. Even if you post once per day, it should be fine as long as you’re providing quality to your target audience.
  • Establish image cohesion by using a grid system: On Instagram feeds, images appear stacked, i.e. one on top of another. If you’re aiming for image cohesion, it can be difficult to imagine images that complement each other the way they appear within a typical Instagram feed. What we recommend is to create a grid and place the images within the grid. In a grid system, the images will appear right next to each other in rows and columns, and you can find out whether or not they complement each other. If they do, they’re a perfect fit for your curated fit. If they don’t, remove the images that don’t go with the overarching themes and go again.
  • Stick to a single filter: Instagram offers you a diverse array of filters to spice up those images. For casual users, this means a lot of stuff to experiment with. However, for brands, it’s important to test different filters and find out one that really brings their respective personalities to the fore. Again, the aim of doing this is to achieve image cohesion. If you’re continuously applying different filters to different images, you’ll only end up confusing the viewers.
  • Focus on building a relationship with your target audience: Many brands fail to make a mark on Instagram because they mistake Instagram for a purely selling platform. Sure, Instagram is undoubtedly an incredible place to market your products and services. However, most importantly, it’s a place to build a relationship with your target audience. Once a solid relationship is built between you and your target audience, your Instagram followers will naturally want to buy from you. So, don’t go overboard trying to sell on Instagram – focus on relationship-building, and the sales will happen automatically. Also, don’t try to badmouth the competition for the sake of appearing superior – this tactic seldom works.
  • Add a dash of variety to your posts without compromising on consistency: This is easier said than done, but it’s important that you do it because if your viewers see the same types of posts on an everyday basis, they’re bound to get bored. For instance, you could post an image followed by an infographic whose color palette is similar to the previously-posted image. This will ensure that there’s a certain degree of diversity in your posts, which will keep your viewers engaged and hungry for more.
  • Speak to your audience through well-written captions: High-quality images are undoubtedly important for success on Instagram, but you’ve got to back those images up with high-quality captions as well. Too many brands focus exclusively on images and end up with posts that feature below-par captions – that’s not something you’d want to do. Once you’ve decided on an image that you want to post, spare some time to write a caption that complements the image. Also, the caption should capture your brand voice, i.e. how your brand would sound if it were a living, breathing human being.
  • Think beyond the feed: While this article is exclusively about the Instagram feed, the fact is that as a business, you simply can’t think only about your feed. Over the years, the folks at Instagram have continued to improve the platform with a variety of interesting features. Ideally, you should explore all these features to share content with your followers in different ways. For instance, you can use the Instagram Stories feature for temporary posts to share the latest announcements and news about your brand. You can take to Instagram Reels as well for entertaining audiences through cleverly-created short-form video content. There’s the Remix video editing feature too, which allows brands to react to other videos. All in all, there’s a lot to do on Instagram apart from maintaining your curated feet – so, you better do them all!


If reading this article overwhelmed you, let us reassure you – it’s not all that difficult once you get down to it and be a bit persistent. Of course, if you’re new to the Instagram scene, it’ll take you some time to find your footing on the platform. But the key to Instagram success is in persevering and continuously improving.

Nowadays, new brands are struggling to make a mark on Instagram due to the fierce competition on the platform. If you’re one of them, you should consider using Mr. Insta – a software tool meant to help brands on their respective journeys on Instagram. You can use Mr. Insta to increase user engagement in the form of Instagram likes and Instagram comments. Additionally, you can also get Instagram shares through Mr. Insta to ensure that your posts are seen and heard by as many people as possible.

Best Ways to Run Donation Drives & Campaigns Using Instagram

Instagram isn’t just a platform for brands and influencers to sell their products and/or services. It’s also a platform where individuals and organizations can participate in social media social activism to raise awareness and funds for various causes. Over the years, many non-profits have managed to raise money through donations on Instagram, and if you want to do the same, you’re at the right place.

In this article, we’ll give you all the information you need to use Instagram for running donation drives and campaigns. So, read on.

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1. Plan out your Instagram fundraising campaign

Even though Instagram can be an incredibly potent platform for fundraising, the fact is that you can’t start raising funds without a concrete plan in place. So, before anything else, plan your campaign. Ideally, the following objectives should be included in your campaign plan:

  • The title of your fundraising campaign
  • Campaign length, i.e. for how long will the campaign last
  • A campaign hashtag that you can use across the social media landscape for spreading the word
  • A landing page that will give interested donors all the relevant details about the campaign
  • A campaign content calendar along with draft content
  • Social media management tools for advanced post-scheduling
  • How you’ll track and measure the results of the campaign
  • Once these things are thoroughly chalked out, it’s time to start taking action on Instagram.

2. Upgrade from a personal profile to a business profile

There are many individuals who have raised funds for various causes through their personal profiles on Instagram. While that certainly is an option you can consider, we recommend upgrading your profile from a personal profile to a business profile. Why? Because with a business profile, your campaign will appear more professional, and you can rope in more donors.

When upgrading to a business profile, it’s important to include the link to your campaign’s landing page within the bio. Once the landing page’s link is included in the bio, you can direct users to visit it whenever you share a post related to your campaign. Also, during the business profile setup process, include as much information as you can regarding your fundraising campaign. This is to ensure that interested people and businesses don’t have any lingering questions as to what purpose your fundraiser serves. Quite simply, the answers should be out there for everyone to see.

3. Add Instagram Donate Button and Stories Donation Sticker

Since fundraising on Instagram has become something of a trend, the folks at Instagram have decided to make it easier for people running donation campaigns. As a result, you have the Donate button and the Stories Donation stickers, which allow prospective donors to contribute to any social cause without leaving Instagram. It’s vital that you add these buttons and stickers to your Instagram business profile. Here’s how you can do it:

  • First, link the business account with the verified Facebook page (if your campaign doesn’t have a Facebook page, get it done and dusted now!)
  • Next, go to your Instagram settings and go to the Business page, where you should see the ‘Donation’ option – tap on it
  • Here, you’ll see the ‘Add Donate Button to Profile’ option – tap on it and you’ll have successfully added the Donate button
  • For adding the Stories Donation Sticker, you have to open the campaign’s verified Facebook account
  • Go to the Publishing Tools page – you can find it in the upper section of the
  • Facebook homepage
  • Here, choose Donation Settings, following which you should see an option called ‘Allow people to add donation stickers to Instagram Stories’ with a box beside it – check the box
  • Click on Save to save the changes, and you’re done – now you’ve added both the Instagram Donate button and Stories Donation Stickers

It’s important to remember that for using these donation button and sticker features, your organization must be registered as a U.S. nonprofit under the 501(c)(3) clause. If it’s not, you won’t be able to add these features to your Instagram business account. So, if your nonprofit is based outside the US, unfortunately, you can’t use these features yet. Hopefully, Instagram will tweak things in the future so that nonprofits outside the US can benefit from these features as well.

However, even if you can’t make the most of these features just because your organization is not US-based, you can still do a lot to raise funds through your Instagram account.

Add Instagram Donate Button and Stories Donation Sticker

4. Perfect your hashtag use

Your fundraising campaign won’t be able to raise enough money if people don’t know about it, right? This is where hashtag use can come into the picture and spread awareness about your campaign through your social activism posts. On Instagram, hashtags play a pivotal role in making posts more discoverable, so you simply can’t afford to ignore them. Some of the most popular hashtags that almost every fundraising campaign uses on Instagram include:

  • #BetheChange
  • #Instagood
  • #Donate
  • #Charity
  • #Fundraiser
  • #Fundraising

Before you start using hashtags across all your Instagram posts for raising awareness about your campaign, you need to keep certain things in mind. For starters, you should use only the hashtags that are relevant to your posts. Sometimes, you may feel tempted to use trending hashtags just to get noticed. However, the fact is that if those hashtags aren’t relevant, Instagram’s moderators will treat your posts as spam content. If you keep posting content with irrelevant hashtags, your account may get shadow banned, i.e. your content will be blocked and the worst part is that you won’t even know it’s happening.

Also, you should keep a check on how many hashtags you’re using per post. Officially, Instagram allows users to include up to 30 hashtags in each post. However, just because Instagram’s giving you that option doesn’t mean that you have to take it. Ideally, you should use up to 10 hashtags and no more.

5. Include call-to-action (CTA) messages wherever possible

It’s strange how simple CTA messages can be the difference between people taking action on Instagram and people ignoring posts altogether. However, as strange as it is, the fact is that it’s real. Without CTA messages, your posts will be forgotten faster than you can blink. So, include them across every post you share.

One of the CTA messages that you must include during the early stages of your campaign is ‘Share this post.’ People who support the cause on an emotional level will be encouraged to share, which will increase campaign awareness through more Instagram shares. This can work alongside your hashtag campaign to ensure an even greater reach for your campaign.

6. Use text and imagery to move people

Your cause may be great – something that people should support. However, for people to feel like they should support your cause, they need to feel moved. This is where it’s important to remember that Instagram is a platform that people mostly turn to when they’re on the move. Typically, when Instagram followers engage with content, they’re also doing something else, i.e. multitasking. That’s why it’s vital to draw their attention to your cause through the use of high-quality text and imagery.

Apart from drawing people’s attention to your fundraising campaign, you also need to move them on an emotional level. After all, if they don’t feel your cause tugging at their heartstrings, would they feel motivated to contribute to it? No, right? So, craft your campaign content carefully. Tell stories that touch people on an emotional level, and that’s when they’ll feel the motivation within them to contribute.

7. Express gratitude towards donors

It’s not enough to simply motivate donors with captivating stories and images. Once they’ve donated, you need to make them feel like they’ve done something important by contributing to your cause. Also, you should express your thankfulness towards them, because quite simply, fundraising campaigns amount to nothing without their donors.

This is where you can make the most of appreciation posts. Include the names of all the people who’ve donated so far and appreciate their efforts in supporting a cause to make the world a better place. Such posts don’t just make the donors feel good about what they’ve done, but also encourage other people to come forward and play an active role in ensuring social justice.

8. Keep sharing milestones

As your campaign raises more and more funds, it’s important that you showcase its success in front of your audiences. You can do this through regular feed posts, Stories posts, Reels posts, and more. The point of this exercise is to rope in even more potential donors. It works because, by nature, human beings are inclined to participate in successful things.


So, these were some of the best ways for running donation drives and campaigns using Instagram. We hope you found this article helpful, and we wish you all the best in your fundraising efforts.

Before we bid you goodbye for this article, we’d like to tell you about the benefits of Mr. Insta. A software tool for new brands and influencers on Instagram, Mr. Insta offers Instagram likes, Instagram comments, and Instagram views. All in all, it’s the perfect solution for brands and influencers that want to become big on Instagram.

Best Ideas for Running Remix Videos for Instagram Engagement

It was back in early 2021 when Instagram, one of the social media juggernauts, announced the addition of a brand new feature called Remix. Initially, the feature was released exclusively for Instagram Reels, which emerged as a competitor to short-form video giants TikTok. Here’s how the feature worked – it allowed Instagram users to create Reels of their own using other users’ Reels. In essence, the feature was quite similar to TikTok Duet. Not surprisingly, the feature turned out to be an instant hit.

Eventually, the skyrocketing popularity of the feature led to Instagram making it available for all videos on the platform in early 2022. What this meant was simple – now, users could use any video on Instagram and ‘remix’ it by adding their own unique twists to proceedings. However, despite the feature’s popularity, there are still many Instagram users who aren’t aware of what Remix on Instagram is. If you’re one of them, you’re at the right place.

Read on to know how you can get started with Remix videos along with some great ideas to make the most of the feature to increase your Instagram engagement. So, without any further delay, let’s get remixing!

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Remixing a video on Instagram: Here’s what you need to do

To get started with the Remix feature on Instagram, here are the steps you need to follow:

  • Select any video on Instagram that you want to remix
  • Next, tap on the three-dot menu and then choose the ‘Remix this video’ option
  • Choosing the ‘Remix this video’ option gives you two further options – you can either select a pre-recorded video stored on your smartphone or record a new video using your phone camera in real-time
  • The next step involves trimming the video, as Remix videos can only be a minute long
  • Once you’re done creating your Remix video, feel free to either share it on the explore page of Instagram Reels or to your feed

It’s important to remember that you can only remix an Instagram Reel video or feed video if the account that published it has Remix access enabled. So, if you find a video you like but don’t see the ‘Remix this video’ option after tapping on the three-dot menu, it means that the account holder hasn’t enabled Remix access.

If you want your videos to be used by other Instagram users for creating Remix videos, here’s how you can enable the Remix feature on your account:

  • Go to the Settings page.
  • Next, go to the Privacy page, where you should see an option titled ‘Reels and Remix.’
  • You can toggle this option – if it’s toggled to gray, it’s turned off.

The feature is typically enabled by default for both feed and Reels videos. However, it’s still best to double-check to make sure that it’s turned on.

Best Instagram Remix video ideas for increased user engagement

So, now that you know how you can remix Instagram videos and enable/disable the Remix feature, it’s time to turn our attention to the most effective Remix ideas. These ideas are aimed at increasing user engagement in the form of more Instagram likes and Instagram comments. We recommend experimenting with all the ideas we share with you here, as all of them will have something different to offer to your followers.

  • Idea #1 – Encourage your customers to review your products: If you’ve uploaded marketing-based Reels or feed videos of your products, you should encourage your customers to remix those videos and review the products. Quite simply, if your product quality is top-notch, there’s every chance that the Remix videos created by your followers will speak highly of your product. You can think of these videos as free customer testimonials. Once a customer creates a Remix video review of your product, it will appear on the feeds of the customer’s followers. In this way, the reach of your brand will skyrocket, along with the original video that the customer remixed.
  • Idea #2 – Remix the ads of your competitors: If your brand is competing with several other brands that sell similar products and/or services, you can experiment with remixing their ad videos. Here’s how it works – once a competitor posts a video ad on Instagram, you can remix it and tell your target audience how your products are different and most importantly, better. Don’t worry – there’s nothing unethical about doing this. Of course, you shouldn’t use any indecent language or blatantly put down your competition. If you execute this idea well, the competitor’s Instagram followers are bound to take notice of your Remix video. Who knows? They may even feel motivated enough to try out your products instead of your competitor’s the next time they’re buying.
  • Idea #3 – Viewer reactions to your ads: Whenever you put out a marketing video on Instagram, let your followers know about it and ask them to react to the videos. These reactions can bring out a wide range of emotions among your followers. For instance, some followers may express excitement about the launch of a new product, while others may express their confusion. Irrespective of what emotions your followers put on display in their Remix videos, your brand is bound to get a lot of heat in the process. In terms of increasing brand awareness, viewer reactions can work wonders, as their reactions will be viewed by their respective followers. Even if 10 of your followers with 100 followers each remix your marketing video, it has the chance of reaching 1000 followers within a short span. Now isn’t that awesome?

Things to remember when remixing videos

Things to remember when remixing videos

When you’re remixing a video, there are certain things you should remember. These things will ensure that your Remix videos have a high chance of success:

  • Don’t forget to entertain: At the end of the day, the purpose of the Remix feature is simple – to entertain. So, when you remix a video, do your best to entertain your audience. If you’ve never used the feature before and aren’t a natural entertainer, you might need a few attempts before you manage to amuse people. However, if you keep at it, you’re bound to succeed. To draw some inspiration, go to the explore page on Instagram Reels and watch some Remix videos. Over time, you’re bound to get the hang of it.
  • Always remix videos that are popular: When picking a video to remix, it’s best to go with videos that have a high number of views. This works similarly to how reaction videos work on YouTube. Typically, YouTube reaction channels pick the most popular videos in their niche to react to. Why? The thought is that if the original video has lots of views, the reaction video will also pick up views – and this isn’t too far from the truth. On the other hand, if you decide to remix a video that doesn’t have many views, it’s quite likely that your Remix video will fade into oblivion faster than you can blink.
  • Steer clear of disrespecting competitors: In the previous section, we told you how you can remix marketing videos of your competitors to gain an upper hand. Well, when you’re doing this, there’s always the temptation of bad-mouthing your competitors just to appear superior in front of your followers. We advise you to steer clear of this practice. Sure, you can do it, but why would you want to alienate the loyal customers of your competitors – aren’t they part of your target audience too? The trick is to prove that your brand is better by using facts, humor, and wit. Once you manage to tell the world why your brand has more to offer than your competitors, even their most loyal customers will feel inclined to give your brand a try.
  • Pick trending videos to remix for better engagement: You can dig up the past and remix an old video. However, if the video is too old and has become irrelevant, there’s a high chance that your Remix video will be left to bite the dust. If you’re only just beginning to use the Remix feature, we recommend remixing trending videos, as these videos tend to be popular in the here and now. Once you publish a Remix video of a trending video, more viewers will feel like checking out your Remix to see your take on the original video.
  • Always put your own spin on things: A lot of Instagram users tend to think that if the original video is entertaining enough, they don’t have to work hard when remixing the original video. However, the fact is that when people watch a Remix video, they don’t really care much about the original video. What they care about is the reaction, which has to be unique. So, don’t be afraid to let your true colors come to the fore in your Remix videos. Only then can you expect your audience to respect you for what you truly are.


To conclude this article, we can say that the Remix feature is one of the potent features on Instagram right now for increasing user engagement. So, if you haven’t used the feature yet, it’s about time you got started.

We’d also like to encourage you to check out the services offered by Mr. Insta – a software tool for budding brands on Instagram that offers Instagram shares, Instagram views, and more.

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