How to Use Instagram’s Product Tagging Feature to Your Advantage?

With over a billion active users, there’s no better platform in the world right now than Instagram when it comes to showcasing your products in front of your target audience. In recent years, Instagram has added numerous nifty features that can be incredibly helpful for businesses – product tagging is one of them. Several brands have used the feature and made the most of it. As a result, their Instagram shop traffic and revenue have shot up.

If you want to know how you can use the product tagging feature on Instagram to your advantage, you’re at the right place. In this article, we’ll take you through everything you need to know about product tags Instagram and how you can use them to reap the rewards for your business. So, sit back, scroll on, and read on!

Instagram Optimization and Hashtags Research
Do you need an Instagram expert to complete an in-depth evaluation of your Instagram account & provide you with an action plan?

What is product tagging on Instagram?

Instagram product tagging refers to the feature that businesses can use to tag their products on their Instagram posts. To use the feature, businesses need to first set up a business account on Instagram. If a user who’s viewing content clicks or taps on the tags (depending on the device used to access Instagram), they redirect users to businesses’ Instagram shops.

This is exclusive for businesses and users in the U.S, and it allows sales to be made from within Instagram and doesn’t require users to visit an external site – a win-win situation for both Instagram and businesses active on the platform.
Businesses outside the U.S. can add their website links to the tags. When users click on these links, they are redirected to the official business websites, where they can complete their purchases.

Instagram product tagging: Why you should consider using the feature

Since Instagram launched the product tagging feature, businesses have taken to it like fish to water, which isn’t surprising when you consider the feature’s following benefits:

  • Built-in reminders: If you tag a particular product in an Instagram post, viewers will be able to see a shopping bag icon in the post’s lower-left corner. Even though this shopping bag icon is small and seemingly insignificant, the fact is that it can serve as a shopping reminder to your target audience. Once users click or tap on the icon, it takes them to an additional page where you can showcase different pictures of your products.
  • Reduction in barriers to purchase: Most online buyers tend to be impatient people, and they want the convenience of being able to buy their favorite products quickly. In such a scenario, they are likely to skip your products if they experience too many barriers to purchase. This is where Instagram product tagging can come in handy. By reducing barriers to purchase, it offers a seamless shopping experience for Instagram users.
  • Gives users the opportunity to start shopping from your bio/highlights: The ‘Shop’ button below your bio/highlights can work wonders in terms of engaging users with high purchase intent levels. Simply by clicking or tapping on the button, users can browse all your posts in which you’ve tagged your products.
  • Notify users about promotions and sales: Is there an exclusive offer or a discount on one of your products? You can notify your target audience about it through a shoppable post. Once you publish the post, users can view it and find out if there are any attractive offers. This eliminates the need to create separate Instagram posts to inform your audiences about promotions.
  • Engage mobile Instagram users: While Instagram can be accessed from desktops and laptops, the majority of the platform’s users access it on their mobile devices. So, if you want your business to create a positive impression in the minds of those who prefer to shop when they’re on the move, there’s nothing better than Instagram product tagging.

The top tips for making the most of Instagram product tagging

The top tips for making the most of Instagram product tagging

Now that you know what the product tagging feature is all about and all the ways in which it can benefit businesses, it’s time to learn how you can leverage the feature to your advantage. At the end of the day, the feature itself can’t generate results if you don’t use it effectively. It can only deliver desired results when you understand how to use it well. In this section, we’ll take you through a variety of tips to tag products on Instagram like a boss. Putting the following tips into practice can accelerate the growth of your business’s sales and revenue through Instagram:

  • Tag products across different types of Instagram posts: The product tagging feature is available across different types of posts on Instagram, which is why it’s important that you mix up your posts. For instance, in regular image posts and in-feed video posts, you have the option of tagging up to 5 products per post. There’s the carousel feature as well, which allows you to add 20 product tags per carousel post. Businesses can also tag products (up to 30) on Instagram Reels posts. Users can look at the tagged products when they tap or click the ‘View Products’ link, which will be present in the caption. You can also tag products across your bio, captions, Stories, IGTV, and live video posts.
  • Use descriptive and relevant hashtags: Hashtags play a critical role on Instagram when it comes to making posts discoverable. If you want your product-tagged posts to show up on the ‘Explore’ page, you have to include descriptive hashtags. Apart from making sure that the hashtags you use are descriptive, you should also ensure that they are relevant. Quite simply, more relevant hashtags increase the chances of your product-tagged posts being discovered by your target audience, i.e., the people who are most likely to purchase products from you.
  • Combine user-generated content (UGC) with product tagging: User-generated content (UGC) has become incredibly effective for brands to showcase their products and/or services through influencers. On Instagram, people look up to influencers and consider them to be experts in their respective niches. So, if you want your product-tagged posts to do well, you should approach an influencer in your niche and collaborate. The influencer can curate unique content for your feed, which will help you showcase your products to your audience in a way that resonates with your Instagram audience.
  • Test, test, test: The same product tagging practices won’t work for every business on Instagram, which is why it’s important to keep experimenting to figure out what works for you and what doesn’t. Instagram offers analytics tools that you can use for assessing data such as sales conversions and click-through rates. Use these insights to improve your product tagging practices, and over time, you can expect results to come your way.
  • View product-tagged posts from your personal account: One of the best things to do to ensure the quality of your product-tagged posts is to check them out from your personal account. This will allow you to step into the shoes of your target audience and experience your posts from their point of view. If you’re not satisfied with the type of post you’ve created, go back to your business page and give it another shot. Also, when viewing product-tagged posts from your personal account, make sure that the links that you’ve added redirect users to the right products. Doing this will make sure that there are no mistakes in terms of adding the links.
  • Create urgency in the minds of your target audience by including CTAs: The modern-day consumer is reluctant to take action when there’s no encouragement from the brand’s side, and that’s why all your product-tagged posts should include call-to-action (CTA) messages. When incorporating CTA messages, it’s important that you choose messages that create a sense of urgency in the mind of your target audience. This will increase the likelihood of your audience tapping the shopping icon and going ahead with the product purchase.
  • Take a leaf out of the books of successful brands in your niche: If you’re new to Instagram and still aren’t sure of how you can effectively use the product tagging feature, don’t worry. You can always learn a thing or two from brands in your niche who have tasted success by using the feature. Go to these brands’ pages and observe how they’ve curated their product-tagged posts. While we don’t recommend mimicking another brand, we definitely advise learning from the best in your niche and applying their practices across your posts.

Conclusion

So, that’s almost it for this article. We sincerely hope that you found it informative and can now use the product tagging feature effectively. Before we leave you, we’d like to tell you about Mr. Insta. Due to the ever-increasing competition between businesses and influencers on Instagram, it’s harder than ever before for new Instagrammers to establish themselves. This is where Mr. Insta can come in and help out new businesses and content creators.

Through Mr. Insta, you can get free Instagram followers and also buy Instagram impressions and reach. So, if Instagram growth is one of the priorities for your business, look no further than Mr. Insta to give your Instagram business profile a boost.

Bad Instagram Trends You Should Not be Following in 2022

When you think of the most popular social media platform in the world, the first name that comes to mind is Instagram. According to a Statista report, the platform has amassed more than 1.4 billion monthly active users as of January 2022. This indicates the widespread reach of the platform and the amount of influence it has on people. It has emerged as the one-stop destination for people, whether it is for shopping, news, or entertainment.

Trends on Instagram have a way of defining what will work on the platform. Posts that are able to generate a lot of buzz from people usually set off a trend. This encourages other users to emulate the content trending on Instagram. Many Instagram trends also help influencers, brands, and businesses in marketing, as they have the potential to make the content viral and increase engagement.

In this article, we will provide you with information and tips for improving your game on Instagram. However, the focus of this article will not be on the things you should do. We will instead focus on the bad trends you should avoid following on the platform. They are not bad in the sense that they are distasteful. These trends are widely considered to be outdated, and including them in your content would not help you accomplish much in terms of increasing engagement. In the following sections, we will discuss some outdated Instagram trends that you should not be following in 2022. Let’s dive in.

Instagram Optimization and Hashtags Research
Do you need an Instagram expert to complete an in-depth evaluation of your Instagram account & provide you with an action plan?

Bad trends on Instagram

1. Photo collages

Posting a collage photo with several different shots is no longer a trend that will get you engagement. This trend, in fact, became outdated when Instagram introduced Carousel Posts in 2015, which allowed users to post multiple images and videos through a single post. Collage photos, no matter how high quality, cannot be viewed properly on the platform. Not to mention, collages can appear quite tacky.

2. ‘Follow me to” style photographs

This trend was first introduced by Russian photographer Murad Osmann, and it went viral sometime around 2012. The ‘Follow me to’ style photographs usually feature a person holding hands with the photographer in a manner that they are guiding the photographer. Over the years, this trend has been copied on multiple occasions and by many people. However, this trend can appear quite cheesy now.

3. Random food pictures

Photographic your food to put it on Instagram is no longer trendy unless you have a food-related channel. Most food-focused channels put a lot of effort into food photography and aim to show the same things in a new light. However, random and unappetizing food pictures will only make the users scroll through your post without giving a second look.

4. OOTD posts

The same goes for out-of-the-day (OOTD) posts. If you do not own a fashion-related account or brand, posting random OOTD pictures is considered quite tacky. You will not be able to generate the kind of engagement you want through these posts. If you are going to take OOTD photos, consider making them interesting by taking them from unconventional angles.

5. Inspirational quotes

Until a few years ago, inspirational quotes were all the rage on social media platforms. You would still find many posts with inspirational phrases and quotes from famous people. However, these posts are not great at generating engagement. If you do want to add inspirational quotes to your profile, consider looking for artistic ways to do that.

6. Extreme hashtagging

This is one of the most important don’t follow trends on Instagram. If you add any post on Instagram, you should try to refrain from adding too many hashtags in the caption. When you add too many hashtags, it has the potential to take the attention away from the post. What you should do instead is keep the hashtags minimal and relevant, and also try to be more creative and thoughtful in composing them.

7. TBT posts

Until 2017, Throwback Thursday (TBT) posts were quite popular on the platform. However, this trend was not only overused in the last few years but used incorrectly, as a result of which it has become outdated. Instead of posting random pictures and tagging them as #TBT, you should consider creating content that the audience would find more relevant.

8. Gym selfie

If you are passionate about working out, then it is an excellent hobby to have; however, posting gym selfies is not. Unless you are a fitness expert providing people advice on Instagram, posting pictures of yourself in the gym is no longer in fashion.

9. Fisheye shots

Fisheye shots help in giving a different perspective to an object, and they were quite popular until a few years ago. However, a lot of new Instagram trends have come since then, which makes random fisheye shots kind of boring. Instead of these, you can consider taking action shots and authentic photos.

What NOT to do on Instagram?

What NOT to do on Instagram?

Now that we have covered the bad Instagram trends, you should also take note of certain practices that you should refrain from if you want to increase audience engagement. Let’s take a look at some of them –

1. Using an awkward username

Instagram’s search function is not as powerful as some of the other social media platforms, which makes it a little difficult for followers to find your account. If you use an obscure username that is difficult to remember, it will make it all the more difficult for your audience to search for you. What you should try doing instead is using your own name or the name of your business as your Instagram handle.

2. Setting the profile to private

If you want to build a network on Instagram, it is important to make your Instagram profile public. Setting your profile to private will prevent the new audience from interacting with your account, as they will not be able to see the kind of content you make. If you want to increase your Instagram followers, you need to make your account accessible to more people.

3. Posting without a caption

Every post you add to your page should always be accompanied by a caption. If you don’t include a caption with your post, you will not be able to get better engagement levels on the platform. Captions allow the users to connect with you and start a discussion around some topic. Try to include something about the photo, ask a question or share a quote in the caption that adds some relevancy to the post.

4. Ignoring the followers’ comments

If you want to increase your engagement levels on the platform, ignoring the followers’ comments will accomplish the opposite for you. If you receive likes, comments, and DMs from your followers, remember to engage back with them. You can also tag their username in the comments to answer their question or thank them for the comment. This will greatly help in improving your relationship with the audience.

5. Stealing content from other users

This practice is a strict ‘no no’ on the platform unless you are holding a user-generated content (UGC) campaign. If you like someone else’s content on the platform, reposting the same on your profile without their consent could lead to a violation. Even when you are adding UGC content, tag the user in the caption or comment to give them the proper attribution.

6. Using generic images

If you find yourself out of content ideas, you might be tempted to post generic images just for the sake of posting. This is usually in the form of an interesting post or a motivational quote. However, this can quickly bring down your engagement levels. If you do not use creativity in your account, the audience will eventually become disinterested.

7. Crowding the followers’ feed

If you think posting content one after the other will get you greater engagement, you are wrong. Posting back-to-back content will lead to crowding in your followers’ feeds, which can often leave them annoyed. If you have a number of posts planned for the day, you should consider posting them with a gap of some hours in between.

8. Auto-sharing content on Facebook

You can consider enabling the option of auto-sharing on Facebook. However, you should refrain from doing this for every post. Some kind of content would only be relevant on a particular platform, and sharing them on other sites will not help in accomplishing much. If you want to encourage cross-promotion, you can share a particular part of your Instagram post on Facebook and ask your followers to view the rest on Instagram.

9. Follow-for-Follow strategy

Follow-for-Follow is widely considered to be a tacky strategy these days. Asking people to follow you and then unfollowing them later is not only rude but also does not help with your engagement levels in the long run. Instagram is essentially a place to build personal relationships with your audience. Deceiving your followers is not a great way to establish your presence on the platform.

Conclusion

Now that you know the things you should refrain from doing on the platform, you will be able to build a better Instagram strategy for promoting your content and increasing engagement. Remember that the key to success on the platform is using innovative techniques rather than blindly following the trends. If you are looking for other ways to enhance your engagement in the form of more Instagram comments, followers, and likes, then Mr. Insta has the solutions for you. We have a range of premium Instagram services, like Buy Instagram Likes and Buy Instagram Impressions and Reach, which can help in boosting your growth on the platform. These services are designed to push you towards the viral effect, and they are also 100% private and safe. Contact us today to know more!

How Many Tags Should You Use on Instagram?

An essential element of every Instagram marketing strategy is the usage of Instagram hashtags. When used correctly, they have the power to enhance the visibility and engagement of your posts. You can generate more buzz around your brand by employing a good hashtag strategy. However, using them incorrectly can come with consequences. Besides running the risk of annoying your followers, you might also end up getting penalized by the algorithm. If you have questions about the right way to use Instagram hashtags, we have you covered. In this article, we will cover everything related to Instagram hashtags, from the right number of tags to use to the correct way of including them in your post.

Instagram Optimization and Hashtags Research
Do you need an Instagram expert to complete an in-depth evaluation of your Instagram account & provide you with an action plan?

What is the purpose of Instagram hashtags?

Hashtags are commonly used to categorize content on social media platforms. They start with a ‘#’ symbol, which is then followed by a combination of numbers, letters, or emojis. Instagram tags are used to make content more discoverable since they are essentially clickable links. Whenever anyone searches for a hashtag or clicks on a hashtag underneath someone’s post, they are taken to an explore page that shows all the posts with the same tag.

Hashtags can greatly help content creators in expanding the reach of their brand and getting the attention of the Instagram audience. Whenever you add a hashtag to your post, it will automatically appear on the explore page for that particular hashtag. Even if you add a hashtag to your Instagram Story, it will make its way to the hashtag page. Many Instagram users follow certain hashtags which deal with their topics of interest. Even if they are not on your following list, they will be able to see your post if you’ve used hashtags they follow. Instagram hashtags are also great for building a community on the platform, as they can motivate people to engage with your brand.

Type of Instagram hashtags

Here is a list of the popular types of tags that can be used on the platform –

1. Product/Service hashtags

These hashtags carry the general theme of your product or service. Some great examples are #shoes #carpentry #contentwriting.

2. Niche hashtags

Niche hashtags show how your content fits in with the rest of the industry. They essentially convey the specificity of your business. Although they are not as popular as industry hashtags, they can certainly help in increasing your Instagram engagement. Some great examples of niche hashtags are #travelvlogger and #foodphotographer.

3. Industry hashtags

Industry hashtags usually come with a lot of competition since they are used by many people. Historically, they have been tagged on millions of posts. Although they come with high competition, they can certainly help in increasing your post’s visibility on the platform. You can combine them with niche hashtags. Some great examples of industry hashtags are #photographer #vlogger #aesthetician #beauty.

4. Community hashtags

Community hashtags can be great for building your tribe on the platform. They are generally more specific than brand or niche hashtags; however, they have the advantage of lesser competition. You can add 3-5 community hashtags in addition to other hashtags to increase your visibility. To research the keywords for community hashtags, all you have to do is determine the hashtags most frequently used by your followers. Some great examples of these hashtags are #mytravelgram #instagood

5. Seasonal or special event hashtag

These hashtags are great if you want to be a part of a larger movement. They are also excellent for generating viral engagement. Seasonal hashtags can refer to holidays like #stpatricksday #nationalicecreamday or events like #superbowl #coachella.

6. Location hashtags

These hashtags are great if you want to increase the visibility of your post in a particular location. Location hashtags come with high specificity and low competition, and they can be used in addition to geotagging. You can combine these with industry and niche hashtags. Some great examples of location hashtags are #NYaesthetician, #NJhairstylist #TexasPhotographer.

7. Daily hashtags

These can be related to daily musings and phrases commonly searched by people like #MondayBlues #TransformationTuesday #SundaySweat etc.

8. Acronym hashtags

These hashtags are based on popular acronyms used by the millennials and GenZ these days. One of the most popular acronym hashtags is #TBT (throwback Thursday). Some other great examples of these hashtags are #OOTD #FBF #YOLO and #TGIF.

9. Relevant phrases

These hashtags combine the elements of multiple hashtag types, including niche hashtags, product hashtags, and community hashtags. They are based on the phrases used by Instagram users to connect with the communities existing on the platform as an insider. Some good examples of relevant phrase hashtags are #shewhowanders and #amwriting.

10. Emoji hashtags

These hashtags feature an emoji attached to a keyword or a phrase, or they can just be simple emoji hashtags.

How many tags should you use on Instagram?

How many tags should you use on Instagram?

Instagram allows users to add a maximum of 30 hashtags on a post and around ten hashtags on an Instagram Story. If you try to include more than 30 hashtags in your post/Story, the platform does not let you post it. Although Instagram allows you to add a fairly large amount of hashtags, the question remains – how many tags are best for increasing engagement?

While some Instagram experts say that using 1 to 3 hashtags is sufficient, others advise that using 11 hashtags is a better strategy. Instagram also recently advised creators to add 3 to 5 hashtags in their posts. This is different from what we have heard about hashtags until now. However, Instagram has been lately focusing on the usage of SEO and keywords. It is also introducing ‘suggest’ feeds, for which it would need an easier method of categorization. Since fewer hashtags are more reliable, we can somewhat understand why they might be advising lesser hashtags.

In purely objective terms, there is no “right” number of hashtags for Instagram. However, we will try to answer whether you should use more hashtags or whether going with just a select few tags is a better option. In an online study conducted on more than 18 million posts, the number of hashtags used in each post was compared with the reach rate of the posts. The reach rate is the reach of an account as a percentage of the follower count. It was found that as the number of hashtags increased, the reach rate also increased. When a greater number of hashtags were used in a post, it saw better results.

The takeaway from this is that using a greater number of hashtags is always the best strategy for increasing engagement and reach on Instagram. However, as Instagram starts rolling out ‘suggested’ feeds, it would be wiser to focus on relevant hashtags in a lesser number.

Hiding Instagram Hashtags

Although hashtags are necessary for finding your target audience, a post or Story filled with a large number of hashtags might appear to be cluttered. There are some easy ways to hide them in your Stories and posts. In the following sections, we will provide step-by-step methods for each of them.

Hiding Instagram Hashtags in the Caption

There are ways to include a large number of hashtags in your post’s caption without them being overtly visible to the audience. Here is how you can hide hashtags in the caption –

  • Step 1: After you have written your caption for the post, click on Enter (or ‘Return’ if you are using iOS).
  • Step 2: Add ellipses or some punctuation marks like a bullet or dash, and click on Enter again.
  • Step 3: Repeat the second step around 3 to 4 times, and then add your hashtags beneath that.

Instagram usually hides any part of the caption that comes after 3 to 4 lines. For viewing the rest of the caption, the user would have to click on ‘more.’ This means that your hashtags will be effectively hidden from the audience. Since they will be visually separated from the caption, they would not distract the audience from your post.

Hiding Instagram Hashtags in the Comment Section

Another way to include hashtags in your post is by burying them in the comment section. Here is how you can do that –

  • Step 1: Add your caption to the Instagram post without any hashtags and publish the post.
  • Step 2: After the post has been published, click on the section where you can add comments.
  • Step 3: Add all the hashtags in the form of a comment and click ‘post,’

When you add the hashtags in the form of a comment, it will not be visible to the audience until they try to view all the comments. On the desktop, however, the comments would be visible as is. Nonetheless, it is a great technique as a majority of the users browse Instagram through their mobiles.

Hiding Hashtags in Instagram Stories

There are ways to hide the hashtags in the Stories too. One way to go about it is by shrinking the size of the hashtags by pinching them to make them small. This way, they will not be as visible. Another way is to change the color of the hashtag sticker background to make it semi-transparent. If you wish to hide your hashtags completely, you can consider pasting a sticker, emoji, or GIF on top of it to hide them.

Conclusion

With this, we have hopefully provided a satisfactory answer about the right number of tags to use on Instagram. Although tag quantity is an important determiner of your marketing success, it is equally important to consider the tag quality. You will not be able to generate greater engagement by only using generic hashtags. It is important to research the right tags for your brand and use a combination of different types of tags to expand your reach. Something that can help you immensely in this respect is the Hashtag Research & Profile Optimization Service provided by Mr. Insta. Using this service, you can obtain niche-specific hashtags for your brand, which have been thoroughly researched by our Instagram experts. We, at Mr. Insta, also offer a host of other premium Instagram services like free Instagram followers, likes, comments, views, and more. If you are interested in boosting your Instagram engagement, contact us today!

en English
X
Someone in Purchased
ago