Best Instagram Marketing Tips for 2021

2021 is well underway, and Instagram is at the pinnacle of the social media ladder along with the likes of Twitter and Facebook. The image-driven has become ideal for marketers to showcase their products to their target audiences, and Instagram marketing is thriving these days because of several handy features.

If you want your brand to tap into the immense potential of Instagram in 2021 and reap significant rewards in both the short and long terms, read on. In this post, we’ll take you through the best Instagram marketing tips for 2021. So, without any further delay, let’s get this blog post well and truly started.

1. Set your targets

If your brand has a decent following on Instagram, you’re probably going to bank on a strategy that helps you sell your products. But if your brand is new and relatively unheard of, you’ll need a different strategy – one that helps you get noticed. So, before you actually kick off your marketing activities on Insta, you should focus on the targets that you hope to achieve.

Examples of targets include:

  • Creating brand awareness
  • Establishing online presence
  • Projecting your business as a thought leader in your niche
  • Selling products

Feel free to mix and match the different targets, but remember to be realistic. For example, if your online presence so far has been minimal, it would be a mistake to set a target that revolves around selling products.

2. Set up a business account

If you’ve been using a personal account on Instagram to promote your products, it’s time you switched to a business account. If you’re wondering why we’re recommending you to make the switch, just take a look at some of the features that you can use exclusively with a business account:

  • Call-to-action button
  • Contact information
  • Messaging inboxes (primary and secondary)
  • Instagram Ads
  • Instagram Insights
  • Instagram Shopping

Instagram offers creators the option of setting up creator accounts as well, but if you’re a marketer, you’ll get more value out of a business account. Instagram offers detailed guidelines on how you can convert your personal account into a business account. So make sure you go through them and convert your account as soon as you can.

3. Profile optimization is vital

Instagram offers businesses a few fields where they can fill in the relevant information so that audiences immediately know what they’re all about when visiting the profiles. Let’s take a look at the various fields on offer and what you need to do to make the most of them:

  • Bio: Your bio should be brief (150 characters maximum) and properly constructed so that audiences aren’t left in the dark about what your business is all about.
  • Name: This is the field where you have to enter your brand name (30 characters maximum).
  • URL: This is where you have to mention the URL of your business website. If there are any changes in your website URL, you can make changes to this field as many times as you need to.
  • Username: This is the field where you need to mention your handle (30 characters maximum).
  • Category: Pick the right category in this field to help your audience understand your business niche.
  • Call-to-action buttons: These incredibly helpful buttons (available exclusively for Instagram business accounts) will facilitate greater engagement between you and your followers.

Contact info: List all relevant contact information in this field so that your audience can interact with you beyond Instagram.

If you’re still confused regarding what information to fill in, draw some inspiration from the Instagram profiles of the most well-known brands in your niche.

4. Determine the identity of your audience

What kind of people are you trying to reach out to through your Instagram business account? The answer to this question will determine not just the tone that you should stick to while filling up your profile info, but also the tone that you should use across all your posts.

For example, if your business caters to a crowd that’s hip and modern, your tone can be informal and your posts can include phrases that are popular on the internet. However, if your business caters mostly to an elderly crowd, you’d be better off using formal language without too many phrases that your audience may be unfamiliar with.

Determine the identity of your Instagram audience

5. Post content that captivates

When it comes to posting content on Instagram, you need to post images and videos that are clear and sharp. And don’t just post stuff for the sake of posting. A lot of blogs will tell you that you need to make your posts frequent and consistent. While that does have some truth to it, what you really need are posts that tell stories.

In the following list, we’ve compiled a few ideas that are frequently used by businesses on Instagram in terms of content posting:

  • Instructional posts: If you’re an expert in your niche, what better way to showcase that in front of your audience than sharing instructional ‘how to’ posts? For example, if you own a food business, why not share a simple recipe with your followers?
  • Text-based images: Every brand has an identity and through text-based images, you can share quotes that reflect the vibe of your business.
  • Videos: Instagram now offers users the chance to upload videos that are up to a minute long. To upload longer videos, you can use the IGTV app, which is synced with your Instagram profile.
  • Behind-the-scenes posts: If you want an emotional connect between your business and your audience, there’s nothing better than behind-the-scenes posts. Through such posts, you can showcase how your products are manufactured, your employees and their abilities, and a lot more.

6. Get your profile photo measurements right

Your profile photo is the first thing that your audience will see on Instagram, which is all the reason you need to ensure that it’s perfect. To get it right, you have to know how Instagram stores and displays profile photos.

When it comes to storing the photo, Instagram uses a 320×320 pixels measurement. But when it comes to displaying the photo, Instagram uses a110×110 pixels measurement. So, ideally, the photo you upload should be 320×320 pixels. This will ensure that even if Instagram makes any changes to the photo, it is still displayed the way it’s meant to be.

7. Create a consistent look

Consistency in terms of content posting is one thing, but what about the way your profile and your posts look and feel? Imagine if you’re following a brand on Instagram. Would you feel good if all the brand’s posts felt different from one another in terms of colors, fonts, and graphics? No, right?

To create a consistent look, you have to determine your brand’s visual aesthetic, and include elements of that aesthetic consistently every single time you post a story, a video, or an image. Once you have several posts that carry a consistent look and feel, you will automatically become a brand with a unique identity – one that’s memorable.

8. Don’t overdo the hashtags

You’re probably already aware about the prevalent use of hashtags on Instagram and how important they are not just for audiences but also for businesses. So, it’s quite natural that you’d want to include as many hashtags as possible across all your posts. However, a lot of businesses make the mistake of using 30 hashtags for each post (the maximum limit).

Ideally, you should steer clear of ‘hashtag stuffing’ and go with 4 – 8 hashtags for each post. To make the use of hashtags as effective as possible, focus on hashtags that are relevant and specific to your business niche.

9. Communicate organically

We understand that most of the communications that you engage in through your business profile will be for Instagram marketing purposes. However, you also need to think about organic communications, i.e. communications that don’t seem like you’re trying to push your products too much.

So, when you’re interacting with other Instagrammers (businesses and/or audiences), keep your communications as human as possible. Try to solve people’s problems, be appreciative of posts that you like, and always respond to queries promptly without sounding generic. A great way of starting conversations is to share posts from other brands. This can also lead to potential collaborations in the future, which are incredibly effective at expanding your business’ reach on Instagram.

So, now that you know the best tips for Instagram marketing in 2021, we hope your marketing efforts on the platform bear fruit. Before we pull the curtains down on this post, we’d like to remind you that regardless of the strategies you formulate and execute on Insta, you have to be patient. Overnight success is a rarity on Instagram and brands that want too much too soon typically engage in marketing activities that aren’t really winners in the long run. So, be patient, persevering, and dynamic. If you are, there’s every chance that your brand will see success on Instagram and beyond.

How to Know Which Instagram Filter Suits Which Kind of Content?

Are you new to Instagram? Perhaps, you wish to maximize the reach of your Instagram content? No matter how long you’ve been on the image-sharing platform, one feature you ought to familiarize yourself with is – filters. Instagram is well known for its collection of flattering image and video filters. You could be posting content for yourself or Instagram marketing for a product, learning the ins and outs of using Instagram filters is sure to benefit you. Afterall, who doesn’t like to view visually pleasing content?  

Expert Instagrammers know how to transform a ho-hum photo into an aesthetic visual masterpiece by using IG filters to their maximum potential. They enjoy millions and millions of followers on their handles because of this knack for using the facilities made available by Instagram for content creation and sharing. If you, too, wish to know how to increase your followership on the social media platform, we suggest you continue reading this article. In it, we tell you all you need to know about Instagram filters and how to use them best. 

Why Use Instagram Filters? 

Photo filters are a cheap and inexpensive way of making even ordinary images look glitzy and glamorous. Instagram offers its users around 40 different native filters to choose from and are among the most popular photo filters used on the Internet. Celebrity Instagrammers tend to use a variety of filters on their photos before uploading them. While some photo filters simply accentuate a particular aspect of your photo/video like its contrast or brightness – others are more well-rounded in their approach. They can cater to multiple aspects of your visual content and make it more appealing for your audience.

The Top 10 Instagram Photo Filters 

In this section, we tell you about 10 of the most commonly used photo filters on Instagram. Read on below to find out.  

No Filter

Indeed, the most common filter on Instagram is actually “Normal” where no filters are applied to your photo. However, this does not quite mean that all Insta users are great photographers or individuals who prefer to use their photo/video content au naturel. No, many people already pre-filter their photos using other photo-editing apps before uploading them on Instagram. As a result, they do not need to additionally apply an Instagram native filter. 
 

Clarendon

The second-most popular filter on Instagram, or in other words, IG’s most popular filter is Clarendon. Clarendon slightly increases the contrast and saturation of your visual content. Clarendon was initially released by IG as a video filter but later also offered editing photos. It adds light to the brighter areas of your photo and darkens the darker parts of your photos. If you have a minimalist photo where you want the colors to pop out, Clarendon is the Instagram photo filter you should apply. Despite “cooling down” the photo, it preserves the mid-tones of your photo, making your skin tone look as natural as possible. Consequently, it is also a good photo filter for selfies.

Gingham

Another Instagram photo filter initially introduced for videos-only, Gingham gives photos a dreamy look reminiscent of the older VSCO filters. Need to give off a hipster vibe? Use Gingham to add that vintage feel to your snapshots.
  

Juno

Juno manipulates the vividness and contrast of photos, making the reds and yellows of your photo stand out over the blues.  

Moon

Named after the dog of an Instagram team member, Moon is the ultimate photo filter to lend a dreamy vintage look to your portraits. Quite like Gingham, Moon simply has more shadows. 
 

Lark

Need to enhance the look of your outdoor shots and scenery captures? Use Lark. Lark increases the exposure and decreases the vibrance of your shots. It increases the saturation of the blues and greens and lessens the saturation of the reds, purples and magentas.  

Ludwig

Ludwig is great for portrait photos, architecture shots, and geometric clicks. The minimalist Instagram filter is named after architect Ludwig Mies van der Rohe, who came up with the famous “less is more” mantra.

Reyes

Reyes is yet another IG filter that desaturates image, brightens it and makes it look old-school. Need to touch up the blemishes on your close-up shot? Use Reyes, and you won’t need to use another app for touching up your image.

Lo-fi

Lo-fi has been a popular Instagram filter since its inception. 90s kids have a special place in their heart for this filter, as it adds a sense of drama that they can relate to.  

Aden

Aden softens the harsh lights in a photo making your photo look less bold and more subtle and dreamy-like. The retro pastel-y filter is perfect for your Autumn shots.  

Handy Instagram Photo Filters and How to Use Them

Other Handy Instagram Photo Filters and How to Use Them 

Slumber

Slumber creates a yellow mask over your photo which desaturated the majority of colors from it. Need to make a couple of photo look vintage and romantic? Apply the Slumber filter. Slumber works best with street and nature photos.

Crema

Crema makes images look vintage by desaturating colors and smoothening out skin tones. The filter is a favorite among Instagrammers for food photography. 

Perpetua

Perpetua is a filter that enhances the yellow and green tones of your image and brightens it all together. Not the best pick for portrait shots, but Perpetua can really make your landscapes stand out from the crowd.

Amaro

Amaro lends an appearance of age to your photos by brightening its center and adding a vignette effect to the edges. Fall photos and street snaps look best with the Amaro filter.

Mayfair

Instagram suggests the Mayfair filter to be used for brightly lit images with the Lux feature, so your underexposed images can have their contrast auto-adjusted.  

Rise

Want to make your close-up portrait image look fabulous? Apply Rise. It gives your photos a subtle yellow glow along with brightening it and lending a vintage feel to it. 
 

Hudson

When used, Hudson tempers down the colors in your image and give it a “cooler” look with vignette feel. Watch your cityscape snap look like an icy wonderland with this image filter.  

X-Pro II

X-Pro II is not for the faint of heart. It blows up the contrast in your photo, adds vignettes to it and makes all the colors in it appear significantly brighter. Use it on a bright landscape shot for the best results. It can really accentuate the imperfections on your skin in a close-up shot, and so, not the best filter option for selfies or portraits.

Sierra

Sierra is much like the Rise filter, except it looks darker because of its vignetting and lighted center effect. The filter suits outdoor nature photography and object photography the most. 

Willow

Looking for a sepia filter? Willow is the closest you will get to one on Instagram. Not entirely sepia in color tone, Willow is a mix between black-and-white and sepia. Use it for your close-up photos, beach, and macro nature shots.

Inkwell

Need a basic black-and-white filter to add some gravitas to your image? Use Inkwell. It works equally well for portrait and landscape shots. 
 

Hefe

Need to add saturation to a nature shot in your gallery instantaneously? Use the Hefe filter on Instagram. It adds color saturation and some vignetting, warming up your image.  

Nashville

Nashville adds a dreamy pink hue to your image and brightens it up. The old school feel in the image is more pronounced with Nashville, than it is in Valencia. Want a retro-vintage feel in your photo? Go for the Nashville image filter. 
 

Sutro

Sutro darkens your image, adds vignettes to it and makes it look somewhat hazy. Sutro also emphasizes the browns and purples in your image. Use Sutro for photos of sprawling hellscapes, cloudy skies and endless seas to add even more mystery to them. 

Toaster

Daylit images look great with this image filter. Toaster essentially toasts your images and makes it look as if it was shot on instant film. Think dodged center, burnt edge, and strong red tint.

Use Instagram Filters Like a Pro

If you’ve been on Instagram for a while and haven’t had the chance to really dig deep into the various filters made available to you, here’s your chance. Let loose and go wild! Give your Instagram content the extra pizzazz they need. You will thank yourself for it later. 

Similarly, if you are new to Instagram, you must have found this article an insightful read too. It discusses all the different Instagram filters and how to use them expertly to make your Instagram content look its best.

Not all of us are expert photographers, and this is where filters come into the picture, pun intended! Instagram filters makes your Instagram content attractive and draws a wider audience to your posts. However, it does well to acquaint yourself with what each does before experimenting with them. Afterall, your IG filter has the power to make or break your Instagram post. Why risk it? Use IG filters like a boss and increase the number of followers on your profile.

How Can Ecommerce Owners Succeed on Instagram?

With more than a billion active users around the globe, Instagram is a social media sensation that’s only getting bigger with each passing day. Its popularity has seen it transform from a simple photo-sharing app to one of the most potent marketing tools for businesses of all shapes and sizes. Ecommerce businesses, in particular, have benefited greatly from Instagram in recent years, and in this post, we’ll give you all the information that eCommerce owners need to succeed on the platform.

Getting started

The first thing you should do on Instagram is set up a business profile. If you don’t know how a business profile on Insta differs from a regular profile, consider the following points:

  • A business profile allows owners to access analytics for assessing follower information, reach, impressions, and more.
  • A business profile can be used to add calls-to-action and other interactive features that allow followers to engage with promotional posts.
  • A business profile supports third-party integrations.

So if your business doesn’t have an Instagram profile yet, it’s about time you considered switching. The process of switching from a regular Insta profile to a business profile is simple and it’ll only take you a few minutes to make the switch.

What next?

So you’ve successfully switched to an Instagram business profile. But is that enough for your eCommerce business? The short and simple answer is – no, it’s not. Once your business profile is set up with all the relevant photo, video, and text content, it’s time to turn to the Instagram Shop feature.

Instagram Shop is a feature that you can use for integrating all your products with the business profile that you just switched to. Once the feature is enabled, you can display your product catalog in its entirety to your target audience on Instagram itself. Instagram has recently added a feature called Checkout as well, which allows people to buy products without having to leave Instagram. So, by combining these features, your eCommerce business is sure to see some degree of success.

Let’s take a look at all the benefits that the Instagram Shop feature has to offer:

  • Your audience doesn’t have to leave Instagram: This is undoubtedly the biggest benefit that Instagram Shop offers to eCommerce businesses. The majority of social media users these days don’t want to visit different websites to view the products they want to buy. They’d rather get all the information on the platform they use.

If Instagram users like the products you have to offer, they’ll naturally feel inclined to visit your website. This ensures that the people visiting your website from Instagram are much more likely to purchase, and as a result, high-quality traffic is generated for your website.

  • Allows product tagging across posts: You’ll have to post regularly from your business profile on Instagram if you want to stay prominent and relevant in the eyes of your target audience. With the Instagram Shop feature, you can also tag products across all your posts.

Once you optimize the hashtags for these posts, they have a great chance of appearing in front of your target audience in another recently-introduced Instagram feature – the Shopping Explore tab. The Shopping Explore tab is typically viewed by Insta users who already have an intent to buy.

  • Direct product promotion: Before Instagram Shop came along, it would be rather difficult for eCommerce businesses to generate conversions from the platform. Sure, it was still a popular platform for strengthening customer relations, but when it came to conversions, it was lacking. This was due to the fact that Insta only allowed a single link to be placed in the bio. So, every post that was a product or brand promotion had to have the following type of call-to-action – check out the link in the bio.

However, Instagram Shop has spiced things up. Now, businesses can show their products directly, and that too in a variety of ways by using different posting formats (photo, video, Stories) without any adverse effects on the user experience. Thanks to Instagram Shop, tagging products across your posts will be as easy as tagging other people.

Starting your eCommerce store’s Instagram Shop

So now that you know all the benefits that the Instagram Shop feature has to offer, you’d naturally be interested to know how to set up an Instagram Shop for your eCommerce store. Doing this will take some time, as it involves integrating certain moving parts and also seeking Instagram’s approval to get it up and running. But don’t worry, the hassle is minimal and ultimately, it’s worth it!

The first thing you need to start your Instagram Shop is a Facebook Shop, which is the source for all the information extracted by Instagram for successfully creating your Instagram Shop. If you don’t have a Facebook shop, here’s how you can set it up:

  • Standalone Facebook Shop: The first option you can explore is to start a standalone Facebook Shop. However, this has the potential of complicating things, as you’ll have to create the product catalog from scratch and also deal with inventory management on multiple fronts.

Facebook’s eCommerce management system has also been on the receiving end of some harsh criticism, as it doesn’t offer several features that are standard offerings on dedicated eCommerce platforms. However, it all boils down to your preferences. If creating a standalone Facebook Shop works out for you, there’s no reason why you shouldn’t go ahead with it. However, if managing separate inventories and orders seems problematic, there’s a second option to explore as well.

  • Sync your eCommerce store with Facebook: If your eCommerce store exists on a platform such as Shopify, BigCommerce, or Magento, you’re in luck. You can integrate your entire product catalog in a matter of minutes and the best thing about this option is the automatic inventory tracking.

If simplicity is your thing, we recommend choosing this option, as you can manage all your orders from one place (Shopify or BigCommerce dashboard). This will also allow you to focus more on increasing sales.

Getting your Instagram Shop started

Getting your Instagram Shop started

Once your Facebook Shop is operational, you’ll need to perform the following steps for successfully starting your Instagram Shop:

  • Update your Instagram app: If you’re using an older version of the Instagram app, you won’t have access to the Shop feature. So the first thing you need to do is to update the app to the latest version.
  • Link your Instagram and Facebook pages: Once your Instagram app is updated, link your business pages across Facebook and Instagram. Simply access the ‘Linked Accounts’ option in your Instagram settings to successfully link the pages.
  • Add Instagram as sales channel: You can set up Instagram as one of several sales channels on your eCommerce store. For example, if you have a Shopify store, go to the dashboard and choose Instagram in the Add Sales channel box, which you can access by clicking on the plus icon.
  • Wait for approval: At this point, it’s up to Instagram to conduct a review process, which can take some days to be completed. Once it is successfully completed, Instagram will send you a notification and you’ll be all set to start using the various Instagram Shop features.
  • Confirm Facebook Shop to be added: The final step involves confirming the Facebook Shop that you want to sync with your Instagram business profile. You can do this by accessing the ‘Shopping’ tab after opening the ‘Business Settings’ option.

Now that your Instagram Shop is finally operational, you’ll be able to see the ‘Tag Products’ option when you want to create a new post. Click on it and tag the desired products.

Finetuning your Instagram Shop promotions

Simply setting up an Instagram Shop isn’t enough. Now that it’s operational, you need to focus on Instagram marketing to spread the word. Below, you’ll find a few tips that will help your Instagram Shop to become more visible for your target audience:

  • Run ads: Your shopping posts can be run as ads on Instagram and you can do it through the Facebook Ads Manager. The posts should have accurate tags, descriptive hashtags, and high-quality images. Not optimizing the posts would most likely result in failure, so remember to optimize the posts as much as you can.
  • Create niche hashtags for your posts: You can’t expect to succeed on Instagram without hashtags. So create and use niche hashtags across all your shopping posts. Take a look at what your competitors are doing on Instagram and get inspired!
  • Use product stickers: You can also create shopping posts using the Instagram Stories feature. It includes product stickers in four styles and you can also edit the stickers’ text and colors.
  • Tag products in previous posts: If you have previous posts that included products, don’t forget to revisit them and tag them. This will make sure that even if an Instagram user sees an older post, shopping for the products won’t be an issue.

In conclusion, we’d like to wish you and your eCommerce business the very best on its journey in the wide world of Instagram. If you want to boost your business’ presence on Instagram, turn to Mr. Insta for highly-targeted and top-quality Instagram followers, and that too for free! Mr. Insta also offers a wide range of premium services not just for Instagram, but for other social media platforms, such as YouTube and Twitter.

How can small business owners use Instagram in 2021?

Instagram is a huge global platform where everyone from large brands to micro influencers and small business owners keep striving for growth. It is a constant race to put out quality Instagram content, and to gather the maximum possible likes, shares, saves and followers.

The platform has more than 1 billion monthly users. With its popularity, Instagram has also become an ideal destination for businesses of all kinds to promote their products. Naturally, a social media service as large as this was bound to become a go-to market for consumers looking for all kinds of products.

Instagram has also become a haven for small businesses with the opportunity it provides for marketing their products to a large audience. Small businesses should undoubtedly set up a business account on Instagram, especially with the platform’s business-friendly specialized profiles.

Are you a small business owner looking to use Instagram’s vast array of features to the fullest and drive organic traffic? Our guide will walk you through the ways in which small businesses can establish themselves on this platform and create a loyal audience.

Set Up A Business Account

If you have a small business, chances are you’ve also already set up an Instagram business profile. If not, well, there’s no point in waiting. Just set up a personal account, convert it to a business account and enjoy all the additional features that come with an Instagram business profile.

A business account has a wider set of features that offer stats and information on your Instagram marketing plans. It also helps keep a track of your audience’s reaction to the Instagram content you put out. The first step for small business owners in using Instagram must be to set up an Instagram business account.

Brush Up Your Profile

Once you’ve created a business profile, makes sure that you put some time in choosing a profile photo and bio. The profile picture and Instagram bio are the first two things that customers see when they click on a profile. It is like a welcome message where you have to introduce yourselves.

The brand logo makes an ideal profile photo and the bio can be anything as long as it makes the customers feel welcome. Also, don’t forget to add your website or online marketplace link under bio.

Keep it Aesthetic

Instagram is majorly a photo sharing platform and it is all about the aesthetic. Small business owners have an advantage in this area as they are free to decide their own aesthetic scheme for themselves. Every business’ aim for their Instagram content should not just be to bring in sales, it should also be to create shareable photos.

This means that you’ll be generating sales and at the same time make the customers want to share your content for its aesthetic. Also, remember to keep a signature aesthetic style throughout your feed. This will make your account stand out and have its own charm.

Craft an Instagram Marketing Strategy

Creating a marketing plan for Instagram does not have to be as complicated as it sounds. However, if your strategy works, it will be equivalent to a large brand’s all-out marketing scheme. Here’s how you should begin with creating a growth plan for your small business:

  • Choose your target audience. Small business owners usually have a specific niche of products they offer. Make the most of this and choose which group of the population is the likeliest to be intrigued by your products.
  • Define your purpose for choosing this particular platform.
  • Set a short-term and long-term goal. When you have a clear vision of what you’re looking to achiever, your work will become exponentially easier. Setting a goal means half the work is already done. The rest will follow automatically. A short-term goal could be to create an event and drive a certain amount of traffic towards it. A long-term goal could be the organic growth of real Instagram followers a few months or years down the line.

Create Your Personal Brand

Branding works! Whether it is a giant corporation or an independent influencer, every single person who seeks to garner a substantial following understands the importance of personal branding. Your business account should reflect your brand. So should your products and services.

This is where aspects like feed aesthetic and profile logo come into play. They give small business owners a chance to establish themselves as a brand. The business should also have a consistent brand voice. It is not only reflected in your captions or bios, but also in how you communicate with your customers.

With innumerable business accounts on Instagram, it is quite difficult to make yourself stand out. But don’t let that dishearten you. Your account will be unique because it’s yours and it does make a difference if you really enjoy it.

Track Your Performance

Instagram metrics are provided to business accounts for a reason. They help business owners keep up with the performance of their Instagram content. It’s always the right time to dig into the data and find out your posts are performing. Every marketing account is striving to keep enhancing its platform presence, and you cannot afford to be left behind.

Study Instagram analytics, decide which type of posts generated more engagement and optimize your content according to the same. The metrics also offer a clear insight into whether your Instagram marketing plans are a hit or miss.

Track Your Performance

Use Instagram Stories

Stories are a great way of showing up on a follower’s feed in case they missed your post. It’s not always about Instagram likes, stories can also offer the customers a look into your products.

Once you learn how to use this feature to its fullest, you can also upload regular updates and new product launches using this feature. Small business owners should also make it a point to regularly use story features like polls and the “Ask me anything” sticker to know customer opinion on their products.

Instagram is also becoming increasingly friendly to small businesses, with many influencers promoting a small business of their liking and stickers like “Support small business”.

Use Hashtags Wisely

Many people think that adding as many hashtags as possible to a post is the key to creating larger reach. However, this is far from the truth. The maximum number of hashtags that can be added to a post is 30. But this is not the ideal number of hashtags that can be added.

Also, make sure that your hashtags include a mix of general and highly-specific hashtags. Businesses must also have their brand-named hashtag because it’s all about the brand here. This will take a bit of experimentation, but once you get a hang of using the optimal hashtags for every kind of post, your reach will skyrocket.

Collaborate

Instagram collaborations are very common and the reason is simple- they work. Find an influencer who you think would compliment your niche and brand voice, and invite them for a collaboration.

Collaborating is symbiotic and both the parties benefit from the arrangement. They gain access to the other’s Instagram followers and business accounts can gain more customers. The influencers also promote your products to their audience and their power to sway their followers will reap profit for your small business.

Create a Live Event

One of the easiest and most-effective ways of boosting your sales is by creating a live event on Instagram. Tease your customers about the launch of a new product through a live event. Give regular reminders that the live event is nearing and you will have your followers and more at the edge of their seats.

Everyone loves suspense, and live events give businesses a chance to combine it with new products- making a deadly combination. In a good way, of course!

Read the Comments Under Every Post

Don’t just post content and leave it to be never seen again. Read what your followers have to say about your content. This will provide a clear look into how your customers perceive your brand and if they have any complaints.

Be active at replying to comments. It tells the followers that your brand is always at service and generates healthy communication between the two.

Use Instagram Ads

Advertising through the platform is another form of Instagram marketing that is highly affordable and effective. Instagram Ads feature customizes your ad according to your own preference. You can choose your target group, their age, areas they belong to and their interests.

This entirely-customizable features comes at a fraction of what it will bring in return.

The final verdict is that Instagram has time and again proven itself to be an optimal platform for small business owners. The competition is humongous, but so is the customer base and the owner’s hard work. Every Instagram account starts at zero but the biggest advantage of this social media is that the users are very welcoming to new ideas and accounts. Even when small brands, that are usually run by a single person uses Instagram marketing tools they manage to establish a consistent presence.

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