How Does ‘Instagram Live Badges’ Help Influencers?

The year 2020 saw a lot of ups and downs, with the pandemic affecting the whole world. The digital world saw an upsurge in the number of users as people began to depend more and more on it for everything, from education to livelihood and entertainment. While the real world came to a halt, the digital world experienced growth like never before.

Instagram has become a rave and has constantly been growing. With an increasing database of users, the social media platform has constantly been updating to offer the best services to all users. One such update or feature is the ‘Instagram Live Badges’ that was introduced in May 2020 to help the creators and influencers, in particular, make money.

What is Instagram Live Badge?

Instagram users all over the world started using the social media platform for several reasons. While for some Instagram followers, the purpose was entertainment; for others, it was for their livelihood. Influencers on the platform are offered an opportunity to make more money, and the Instagram Live Badge is a feature that will support them immensely.

The creators have always been the core of the Instagram community. They have inspired people around the world with their talent as they have built their personal brand from the ground up. Instagram Live Badge is a feature or monetization concept that allows users to make money through live streaming. Instagram has rolled out the feature to nearly fifty thousand creators. The feature lets the users monetize their streaming with fan badges. The concept is similar to Twitch and TikTok and allows real Instagram followers to ‘tip’ the creators and influencers during their live stream.

Creators are committed to turning their passion into a livelihood, and Instagram is committed to the creators because they believe that every creator is unique. To offer a mix of monetization tools to passionate Instagram users and to influence more to emerge, the social media platform introduced Instagram live Badges. It was introduced by Instagram as a way for its users to make a monetary contribution directly to their favorite creators. Users who contribute receive a badge in exchange, which is displayed next to their name when they comment on a live stream.

How do the badges work?

Instagram felt the need to improve the lives of creators and offer them a tool they can benefit from. Given the uncertain circumstances faced by many people around the world, a monetary tool would help creators make a decent living. Instagram announced the introduction of Instagram Live Badges as a new way for their creators to grow revenue on Instagram live and IGTV.

Creators have embraced Instagram Live, and their dedication saw an upsurge in the usage of this platform. The increase in the views was influenced by creators such as dancers, fitness instructors, chefs, artists, and more. Instagram Live helped these creators as well as businesses to stay connected with their followers, and the badges helped them generate income.

Did you know that fans who have contributed to the purchase of the badges on Instagram Live will stand out in the comments throughout the live video? Purchasers can also access additional features that include placement on the creator’s list and a special heart. They also receive a thank you for contributing to the creator’s work. It is vital to note that there is no obligation towards Instagram users to contribute to view the content. Only those who choose to contribute to the content are rewarded with a badge.

The Instagram Live Badges are available in three different levels, and it is based on the number of hearts that are available to purchase. In addition to Instagram likes, Instagram followers will see three different options to purchase a badge. These options are available during the live streaming of creator content. The three options include the following.

  • 1 heart for $0.99
  • 2 hearts for $1.99
  • 3 hearts for $4.99

It is reported that creators will receive 100% of the contribution made towards them. They will also be able to see how many hearts a real Instagram follower has purchased and who is supporting them, thanks to the visual icon in the chat stream.

How can you get Instagram Live Badges?

Not every person in the world is given an opportunity to turn their passion into a profession. It is a rare opportunity that many fail to experience. Everyone needs to make money and a profession aids in their livelihood. To sustain as a creator or an influencer on Instagram, and continue their passion, monetary benefits was the rightful path. That’s exactly why Instagram created the badges.

In the initial stages, Instagram rolled out the badges only to a selected few creator, and they continued to roll it out to creators. The feature was tested using a small group of creators after which it was offered to a group of 50,000 creators. Instagram users all across the world are eagerly waiting for Instagram Live Badges. It is believed that Instagram Live Badges will be offered to the US, UK, Brazil, Mexico, France, Italy, Germany, Turkey, and Spain markets first. If you are a resident of any of these countries, you may be the lucky one to be one of the firsts to experience this feature on Instagram.

The Instagram Live Badges feature could have been a part of your Instagram account sooner than now. Most creators who filled in a form were offered the badges when it rolled out. You can get early access to other new beneficial features of Instagram by filling out a form on the social media platform. The monetization opportunity is the newest feature on Instagram and an opportunity for influencers on the platform.

Why is Instagram Live Badges good for the influencers?

Why is Instagram Live Badges good for the influencers?

Gone are the days when Instagram likes, and comments were the only signs that an influencer has made a mark on, or positively impacted the followers. With the increased number of users, the social media platform has experienced growth and has added new features to help the users stay connected, at the same time feel appreciated. The Instagram Live Badges was one of them.

Once the feature Instagram Live Badges was rolled out on trial, the social media platform experienced a 70% increase in views within a month. The creators were already creating content to be posted on the platform with or without Instagram live Badges, and the feature helped them create revenue for their stream with the content they already had.

The feature helps creators and Instagram followers stay connected as well. It not only helps them generate revenue with their content, it also aids in bringing them closer to their real Instagram followers. While most people believe that staying connected and generating money are not the only benefits offered by the badges, it doesn’t just stop there.

Did you know that when influencers stream on Instagram, they do it with a purpose? The connection between them and their Instagram followers is personal. They create a strong bond wherein their followers trust them and the brands they promote. The badges can offer them exclusivity on the social media platform, and in turn, create a sense of pride.

As much as it is believed that badges were introduced to support creators, how does it support the influencers? Influencers are a huge part of Instagram. There are people like us who, with their talent, have a huge impact on our lives. These influencers can be anyone, from a professional dancer to a home chef, a mother, and more. Influencers on Instagram have built trust among users. They play an important role in the lives of their Instagram followers who believe in them.

There is no restriction imposed on the influencers. They can promote any brand they believe in. In fact, they are the brand ambassadors on the platform, and their followers see them as someone they can trust which gives them a feeling of success. Indeed, there are mega-influencers or celebrities, public figures on the platform as well who tend to take the limelight. But when you talk about real Instagram followers, they tend to be dedicated towards the influencers as they can easily trust them to be one of their own. The followers can use Instagram Life Badges and show their support to the influencers, which will also help to build a sense of a VIP community.

Instagram Life Badges plays a huge role in the lives of the creators. Once this feature is rolled out to all users, it can positively influence the lives of influencers as well. Influencers, especially those who promote small scale businesses, can enjoy the monetary benefits and promote businesses that cannot invest in promotional activities.

Instagram Life Badges can influence and support more than just the creators. A lot of businesses can benefit from it as well. It can also help the social media platform grow as it is the single best place in the digital world that lets users tell their story, grow their audience, and make a decent living.

Don’t Ever Employ These Instagram Story Types if You want to Convert Your Audience

If you’re trying to live a decent life in the twenty-first century, then it’s impossible without gramming’ it. Yes, you heard me right. Instagram is the ultimate social media platform to share your life with others online in a fun and entertaining way. You post stories and posts, follow interesting people, shop unique items, and visit places online that you couldn’t ever dream of in real life. It is hard to go by a day without constantly refreshing your feed. So, if this is how addicting the app can get you, employing a good business idea will broaden your reach to a large number of followers.

Speaking of Instagram followers, the more, the better. Delivering exactly the right kind of content is the key to growth on this platform. Using ads and maximizing the features like Instagram likes and sponsored posts are a few ways to gain some real followers. But people don’t have similar tastes. So, it is important to mix things up a bit. Be it filters, stories, or captions, make sure you know how much to share in a way that doesn’t seem annoying. Let’s face it. We have all been victims to annoying Instagram users online, which is exactly what we want to avoid while converting our audience into lakhs and millions.

Posting stories online is fun. You expand your reach instantly. You let the world know what they have been missing out on. But there is a fine line between sharing and bombarding when it comes to Instagram stories. You know what I’m talking about. You’ve either done it or been through it. In simpler words, don’t nag and these 10 story types are the worst of all. So make sure you go through these and save yourself some awkward unfollowing.

1. The travelling streak

We all know this person. They post videos of driving with some cliché background song like their life depends on it. And it’s not a single story. This series of on-the-road stories go on till they finally reach the destination. (Considering the fact that they even got through with the constantly unsafe posting while driving). We all know that driving and texting don’t go hand in hand. But still, we do it for the ‘gram. Stop, nobody cares. Your safety is more important. Plus, enjoy the ride without constantly pulling your phone out. Also, the destination stories are going to pay off more than the driving ones.

2. The never-ending solo debate

If you have ever found yourself staring at a bunch of incoherent texts on a story, just tap away. It’s another one of those never ending debates. Usually such stories start off all right, but slowly as you keep tapping away, you find out that this has no end. Being openly emotional on a public platform is not good for your account growth. Your Instagram followers don’t need to learn about your political standpoint or personal viewpoint over an issue in a ranting series. It is unprofessional and creates a negative impression about your page.

3. Bombarding Boomerangs

A few years ago, Instagram dropped the boomerang update on us out of nowhere. Back in the day, everything and anything was being boomeranged and posted as a silly story. Understandable since everyone wanted to give a go at it. From friends and places to food and picnics, boomerang was the cool ticket. This trend died as soon as the next new update came. That’s how Instagram works. No one missed it nor tried to bring it back. But believe it or not, even nowadays, a handful users online just can’t shake off that trend. This is not only boring but way outdated. So if you want to keep your followers real close, don’t boomerang everything.

4. The food maniac

The fourth story type is the food addict. Let’s put an end to this, shall we? Food is love. Everyone is on board when it comes to food. But if you keep posting zoomed-in pictures of delicious food on your story every day, you’re bound to receive some hate. It is the unnecessary amount of jealousy and hunger that rises from such stories which is the real issue. Some of us may not have had anything to eat for hours, or some may be even on a diet when you walk in with your tasty little food posts. It is super annoying so don’t do it. Respect the quote “Less is more.”

5. The “Check out my new post” story

As we go further down this list, we address the more maddening ones. One out of those is the “Check out my new post” story. We can all agree here that this story is not only lame but really unnecessary. If someone posts something new on their page, Instagram is automatically programmed to show us the post on refreshing the feed so there is no chance of missing it. But some users still post a story for their post. This can be to get more number of Instagram likes or even shares. Either way, it’s marketing for them but tiring for the audience.

6. The Meaningless polls story

If you are a regular Instagram user, you know what I’m talking about. The polls. This was another trendy Instagram update that failed to lose its charm but ended up losing its meaning instead. Polls are for yes or no votes. But like always, there are those petty few who turn the polls into a yes or yes voting session. It makes zero sense to the followers and probably themselves. A classic example of such meaningless polls would be “Do you like my long hair?” Vote: Yes, a lot / Yes, okay. Now you get it. Don’t employ these if you want to convert your audience.

The endless promotion story

7. The endless promotion story

These stories pop up when someone desperately wants to post some good feedback about their product or work. Now, this is a marketing strategy which is frequently seen on influencer pages or start up accounts. These stories sure help in broadening their reach to a larger audience but it is also a huge turn off to the current Instagram followers. Many influencers and celebrities alike follow this regime of feedback stories if it is their own brand or line. So a less annoying version would be to share 2-3 feedback stories and not a string of 10-11 stories at once.

8. Re-re-sharing memes again story

With the coronavirus striking down and people staying indoors at all times, it is hard to stay busy. But memes have truly saved us all from dying of boredom. Sharing memes is a great way of interacting among friends as well as strangers. One solid way to ruin it is by sharing old memes as stories and captioning them as “relatable.” It’s true. We have all done it. This is no crime. It is okay if you post stories of memes you thoroughly enjoyed. We can enjoy it too. But if it is an old meme then posting it on your story makes you look outdated. So steer clear of sharing any old memes as stories.

9. The musical stories

Adding music to mundane pictures is a great way of spicing your story. But a continuous string of such musical stories is completely unnecessary and bothersome too. But let’s talk about the bigger devil here: People who post stories with background music playing on their phones. Why? What is the need when you can easily choose the song you want and have it featured with your picture or video directly from Instagram itself? Not only do those stories have other background noises, but they also ruin the whole experience as well. So thinking of posting a musical story? Play the song from Instagram.

10. The birthday story

Last but not least we address the monster of all story types. The classic birthday story. For those innocent souls who have no idea what I’m talking about, allow me to explain. It’s your friend’s birthday. You have saved up a year’s worth cheesy and embarrassing photos of your friend to post them on his/her birthday. Then you finally start posting all of it in a way to show how close your guys are or just to truly embarrass her. Either way, doesn’t matter because it is quite annoying. As followers, we are just here for mellow time pass. This long, infinite string of stories starting from midnight till the end of the day is truly frustrating to tap away. Don’t do it. Save us all from the awkwardness and multiple taps.

And so, like how all stories end, this too shall end. Keep in mind and steer clear of these 10 story types if you are thinking of growing your reach and want to convert your audience on Instagram. Let us all make it a fun and interactive experience without bothering others too much.

Today’s Top Instagram Marketing Trends That are Set to Work in 2021 as Well

We’re not far from ushering in 2021, and that means new and emerging marketing trends are on the horizon as far as social media platforms are concerned. Due to the way these platforms have transformed digital marketing, both content creators and marketers are waiting with bated breaths for the new marketing tools and tweaks that are set to be added to their long list of existing features. The platform arguably generating the most hype is Instagram.

Then and now

Instagram users account for approximately one-third of all the users across all social media platforms. That speaks volumes about Insta, which emerged as a simple photo-sharing app in 2010. Over the years, several features have been gradually added to the platform. Many of them are, in essence, marketing tools that have resulted in ‘Instagram marketing’ becoming an elaborate subject. Brands, both local and global, have benefited from them, and so have beginner and advanced content creators and influencers.

Today, Insta’s a colorful universe of its own, filled with an endless array of photo and video-based content, created by the most talented influencers from around the world, who are followed by millions. These influencers, along with the brands that support them, rely heavily on the prevailing Insta marketing trends to reach out to their audiences and gain more Instagram followers and likes.

While some trends tend to change from time to time due to feature upgrades, some remain intact for longer periods. In this blog, we’re going to talk about some of Insta’s top marketing trends from 2020, which are pretty much going to be around in 2021 as well.

The Stories will live on

Back in August 2016, Insta launched its ‘Stories’ feature, which was basically a carbon copy of Snapchat Stories. The feature, across both platforms, allows users to share photos and incredibly short videos (up to 15 seconds long).

While there are numerous subtle differences in the feature when compared across both platforms, Insta’s Stories has managed to edge out Snapchat’s version. The two biggest reasons for Instagram Stories’ success are the rapid rise in Insta users and the simple nature of the feature on Insta, which became quite convoluted on Snapchat thanks to too many new sub-features.

As a marketing tool, Instagram Stories has worked like a charm, particularly for influencers. Since the feature’s launch, it has become one of Insta’s most attractive elements and is set to be the crown jewel of influencer marketing in 2021 as well. Many experts estimate that 2021 will see a drastic decline in the number of regular Instagram posts and a skyrocketing of Stories posts.

Live will be alive and kicking

Instagram Live was announced back in November 2016, hot on the heels of the Instagram Stories launch. While the ‘Live’ feature on Insta is similar to live broadcasting features of other platforms, what sets it apart is its ephemeral nature. An Instagram Live video disappears forever once its broadcast comes to a conclusion.

Even though Instagram Live hasn’t hit the heights that the Stories feature has, it’s still a solid marketing tool that brands have benefited from, particularly during the ongoing COVID-19 pandemic, which has seen Live usage soar by a whopping 70%. Live allows for real-time engagement between brands, influencers, and their real Instagram followers, making it ideal for conducting Q&A sessions.

Some other types of live videos to have trended include product launches, collaborations, and giving audiences behind-the-scenes footage, which has all facilitated quite a fair bit of transparency. It’s safe to say that given Instagram Live’s marketing potential, it’s a feature that’ll be used heavily in 2021 too.

IGTV content will become more popular

The IGTV app allows Insta users to upload long-form videos. While viewers need to install the app to view the videos, the regular Insta app promotes IGTV videos in the form of minute-long trailers. Launched in 2018, IGTV is still relatively new compared to the Live and Stories features. However, as the popularity of long-form video content is fast gaining ground on Instagram, IGTV is here to stay.

It’s not even been three years since IGTV made its entry, but its benefits have already been felt, as content creators and brands have used the app to further their social media marketing ambitions. From repurposing video content that’s been previously posted elsewhere to creating elaborate tutorial videos, IGTV has given Insta users new ways to connect with their audiences.

Many influencers have their very own IGTV shows as well, just like your regular TV shows that are broadcast at the same time every day/week. While IGTV is yet to climb the heights that YouTube has, the fact that it’s well on its way up certainly can’t be doubted.

The Stories will live on Free Instagram Followers

In-app shopping is bound to grow thanks to Instagram Checkout

It’s been quite a while since Instagram allowed users and businesses to share shoppable posts. There’s a full-blown Instagram Shop within the app as well that allows users to browse through a wide range of products.

While shoppable posts and Instagram Shop definitely added a different dimension to the platform, what really will revolutionize Insta is its Checkout feature, which was launched back in March 2019. Checkout allows users to make purchases without ever leaving the app, and it has transformed Insta into something more than a social media platform.

Checkout has worked like a charm for brands that are heavily reliant on visual content for promoting their products. For such brands, Instagram is now a combination of a marketing tool and an e-commerce portal. In 2021, the success of such brands is sure to inspire many others to take advantage of Checkout and further the in-app shopping experience for Insta users.

Carousel posts will continue to trend

Carousel posts on Insta are nothing new. They were first introduced in 2015, and allowed users to share up to 5 images in one post. However, over the years, they’ve undergone significant changes. For starters, Insta users can now share up to 10 images through a single carousel post, and they can also include video.

Carousel posts allow brands and influencers to create compelling and detailed posts, and the feature has certainly worked out. According to statistics, one out of every five Insta posts today happen to be carousel posts. But why exactly are carousel posts so popular with users?
The simple reason is that brands get to share detailed information regarding their products through them. A single carousel post can contain a ton of information that would have otherwise been difficult to include in a solitary post. Simply put, it’s the best feature for detailed product demos and numerous brands also use it innovatively to showcase positive customer reviews and encourage audience engagement. The result? More Instagram likes, followers, and most importantly, brand growth.

Fundraising for social causes will gain more ground

The COVID-19 pandemic has seen numerous industries hit hard, with countless brands worldwide having reported losses amounting to millions of dollars. To try and ease things out for such brands, Insta has launched a fundraising feature.

The feature allows both individual users and brands to raise funds for a number of eligible causes that include funds for communities in distress, crisis relief, business, education, medical needs, and more. For now, the feature is available only for Insta users living in Ireland, the UK, and the USA.

However, in 2021, we can expect the feature to be introduced in more countries as more and more individuals and businesses start raising money for the causes they support. Even though the feature is still in its nascent stages, it has already been used to raise funds for important social issues such as the Black Lives Matter movement. Naturally, more brands would be willing to come forward in support of social causes. Think of it as Insta’s very own version of corporate social responsibility.

Conclusion

With no end to the COVID-19 pandemic in sight, the use of social media platforms like Insta will only keep increasing as 2021 gets underway. It doesn’t matter if you’re an aspiring Insta influencer or someone with more experience; the fact of the matter is that as long as the threat of contracting COVID-19 remains, more people are going to go digital. So, it’s time to take advantage of the possibilities, no matter how testing they may seem. Brand success on Insta has a lot to do with consistency and quality, so aim for both and get started.

The six trends we’ve covered in this article are certain to stay strong and relevant in the Insta universe in 2021. However, it’ll also be really exciting to welcome certain new features, which are sure to come our way, even though the folks at Insta have been tight-lipped about it so far. Combined with these older trends, we can only hope that the newer features and trends can work wonders for brands and influencers, both big and small on the platform.

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