How to Become an Influencer on Instagram Through Collaborations

It’s the age of social media influencers, and if you want to take their advantage and become another major influencer in the process, there’s no better platform than Instagram. The Facebook-owned social media website and app’s popularity is through the roof, with over a billion people using the platform every month as far as recent statistics suggest. If you want to take your endeavors forward and be on the same level as the influencers who command hundreds and thousands of views, you have to be ready to take on a fair few challenges.

One of the best ways to ride the challenges that lie ahead to is to collaborate with influencers on the social media platform, and in this blog, we’ll take a look at how you can generate more Instagram likes by joining hands with those who attract the attention of the masses and manage to capture it. But before we do, let’s go through all the reasons why you should consider Instagram collaborations.

Instagram collabs with influencers: The benefits

  • Greater brand awareness: Instagram is a level playing field for any individual or group or organization that decides to create an account on the platform. As a result, if a man emerges as a comedian or a woman emerges as a model on the platform and manages to earn 100,000 followers, he/she can be considered an influencer, at least in their respective niches.

    As an Instagram user who wants to get their word out into the world, you shouldn’t hesitate to reach out to such influencers with your ideas. Ideally, you should try aiming for Instagram influencers who operate in the same niche as you do.

    Every time you work on something with an influencer (ideally someone with more followers than you), awareness of your brand is generated within different audiences, making your Instagram page more visible than before.

    However, just because you want to make your way to the top of the pile doesn’t mean that you only have to collaborate with content creators who are more popular than you. Occasionally, you should also stick your neck out for the ones in your niche who are still finding their footing in terms of their Instagram marketing. Remember, making as many friends as you can is the key to expanding your brand on Insta.

  • Going beyond traditional advertising: Conventional advertisements were all about promoting products as unabashedly as possible and for the brands that could afford it, promoting products with the help of celebrated public figures such as athletes, movie stars, and musicians.

    However, social media platforms like Instagram have put their radical spin on the advertisement game. No more are conventionally-celebrated public figures required to sell a brand, and you don’t need a ton of money to collaborate with a fellow “Instagrammer.” What you mostly need is approval, and once that’s done and dusted, you can expect your collab venture to reap really big rewards.

    The best thing about collab ventures is that if they’re successful, you can count on your collaborator to work with you again in the future when both of you have considerably more Instagram followers. In this way, you can keep supporting each other as long as both of you are active on the platform and willing to dish out content that’s craved by your respective audiences.

  • More trust: Trust is probably the most vital pillar that needs to be at the very foundation of your Instagram strategy because if your followers don’t trust you or lose faith along the way of your Instagram journey, you have simply no chance of excelling on the platform.

    The greatest benefit that an Instagram collab can give you is more trust, and the reason for that is quite simple; if you’re collaborating with someone in your niche who has more followers, you are making a statement that speaks volumes to both your audience and your collaborator’s.

    Since the probability of your Insta page being followed by your collaborator’s audience and vice versa is quite high as you’re both parts of the same niche, you’re going to build more trust not just for your respective channels, but also among your respective audiences. After all, social media platforms were essentially created for people to connect, right? And what better than trust to help people develop mutual respect?

    Trust is especially important for “Instagrammers” who want to sell using the platform. As long as they don’t get popular Instagram users to vouch for their products, there’s no way that they’ll get people to trust them, especially if they’re competing in a niche where there are already many similar products.

Instagram collabs with influencers: The ideas

  • Find someone to complement what you’ve got on offer: Look for Instagram users that don’t just operate in the same niche as you do, but choose those who have got things up their locker that complements your qualities for the ideal results.

    For example, if you’re a singer, you could approach a manufacturer of microphones, and your collab video could be one where you sing a song to showcase a specific microphone’s ability to capture your vocals.

    If you’re into cooking and have garnered a strong-enough fan-following on Instagram, why not try and collaborate with a well-known manufacturer of kitchen utensils and tools? You could either use the manufacturer’s tools in your cooking videos or review them in separate videos or do both if you please!

  • Collaborate with graphic designers and videography professionals: Text content is slowly going out of fashion, but video content is here to stay, and in such a scenario, the demand for graphic designers and videography professionals is perpetually skyrocketing.

    One of the best ways to collaborate with fellow “Instagrammers” in today’s times is to reach out to graphic designers and videography professionals. These are the people who can help you out in creating vital elements of your brand identity, such as the logo you use across Instagram and other social media platforms and, of course, your photos and videos that play major roles in furthering your Insta aspirations as well.

    As there are so many graphic designing and videography professionals working as freelancers these days, there’s simply no better place than Instagram to approach them for collaborations. If you’re on a budget and want to get quality videos made without spending a fortune, approach a talented but up and coming “Instagrammer.” In many situations, those looking to make a name for themselves may even help you produce your photo and video-based content for free.

  • Figure out each step of the collaboration: A successful collab that manages to draw in real Instagram followers is one where the duties of every collaborator are clearly defined. Once you reach an informal agreement with a potential collaborator, you need to brainstorm together and decide on a few things such as:

    (a) What you will be promoting
    (b) Who puts in how much effort
    (c) The results expected
    (d) The duration of the collaboration

    Deciding on all these things can help you collaborate as and when you’re collaborating. If these factors aren’t considered and sorted out, you may run into troubles and clashes with your collaborator, which may bring the collaboration to a premature end.

  • Stop being perfectionists and be professionals instead: In an age where attention spans are decreasing with each passing day, it’s a pointless and, more importantly, thankless task to be a perfectionist. One thing that you and your collaborators should agree on is to stop being perfectionists as trying to perfect things often stretches collaborative efforts for far too long for them to remain fun.

    It’s better to decide on the final product by sticking to the schedule that was decided on before the collaborative efforts got underway. Even though minor flaws may feature in your initial attempts to spread the word on Instagram, remember that they’re all learning curves that help you to get better on your journey forward.

    A lot of Instagram users don’t ever reach the potentials they are capable of simply because they stagnate while thinking about how they can perfect themselves before putting what they’ve got out there. However, the trick to unlocking the immense possibilities that platforms like Instagram hold is to do more and think less.

  • Use all Instagram features to maximum effect: Instagram has numerous features for users to showcase everything they could want to. Users can engage with different posts in a wide variety of ways. From participating in polls to reposting to leaving comments, if your content has the “IT factor,” you can expect your followers to do the needful to make your content go viral.

    However, as content creators on Insta, you and your collaborators have to fully utilize all the features that Insta gives you to get your respective voices out there for each other’s audiences.

    There are also a wide variety of tools for content creators to gauge how much engagement their content is experiencing. With these tools, Insta users can keep track of certain key performance indicators (KPIs) such as engagements per follower, follower growth, and the number of comments received.

    Collaborations are the present and the foreseeable future as far as marketing on Instagram is concerned, and if you have high hopes of becoming a social media influencer, it’s about time that you collaborated with a fellow “Instagrammer.”

How to Make Your Instagram Profile Stand Out from Others?

Instagram recently crossed the one billion mark, making it one of the most popular social media platforms there is. On average, 63% of users log in at least once in a day, and 500 million people use Instagram stories. Marketers are gaining a lot of perspective with this channel with at least 200 million real Instagram followers visiting a business profile, and nearly 62% of users becoming more interested in a product or a brand after watching Instagram stories. The statistics for this social media channel are so attractive that it is expected to see immense growth in the years to come.

Instagram offers plenty of opportunities to its users, from helping them earn as an influencer to expand their small-scale business. But a question may arise, how can Instagram users increase their visibility with billions of users? How can you, as an avid Instagram user, make your Instagram profile stand out from others? Read on to find out!

Know your audience

You may be a brand, big or small, or an influencer with a good number of Instagram followers, or even a commoner who wants to showcase some talent and stand out amongst the crowd. No matter who you are, the most vital aspect to consider before you open an Instagram account is who your audiences are. Your account must appeal to your audiences and draw their attention, and invite them into your world. Unless you know who your target audience is, you cannot reach out to the right viewers, and you will not receive the exposure and the visibility you deserve.

Work on your profile

Your profile is the first impression that you create on your audience, and it must be enticing enough to make them click-through to your site. Here are a few things you can do to improve your Instagram profile that will help you stand out in a crowd of millions of users.

  • Profile picture: It is the first thing that people will notice. Make sure that your profile picture is clear, and represents you or your business. Do not use something you found on google images. Your profile picture will show up on your Instagram followers’ feed when you share content as well as on the news tab, which your followers see when they get a notification.
  • Your bio: Your Instagram bio will tell people who you are. If you want to tell people what you share on Instagram, your bio must be as attractive as it can be. Remember, keep it short and to the point, enough to entice the reader to follow you. A scattered bio will drive them away.
  • The link: It is the most important aspect of your profile and a place you would want your audience to go to. It is a connection that, when kept alive, helps in driving more audiences to your profile.

Choose a consistent color theme

Before you get into any advanced engagements, the first thing you must do is to choose a basic color theme or a color palette for your Instagram account. Hashtag, stories, and other engagements can help you pull in more audiences, but without a consistent color theme, your images may look like a jumbled pile of amateur pictures of disconnected moments of life. You can make your images and videos look like a curated collection when you make use of a color theme.

When you choose a color or a color palette, make sure that you are consistent with the lighting as well. You can make a great impact on your audience by limiting yourself to key filters. Use the same apps and filters to edit all the photos you post on Instagram. Did you know that the most used filter that highlights, brightens, and adds a subtle depth to the image is Clarendon?

Have a theme

Having a color scheme or a color palette that compliments the images you post on your profile is vital. It helps declutter your content to make them look consistent and professional. But how well will a color palette fare if you do not have a theme? A theme refers to the subject matter of your content.

Having a specific theme helps you with developing an audience base as well as to nurture your hashtag. Additionally, you can stay on track, get more Instagram likes, and build more followers. Developing a theme as soon as you open an Instagram account helps you to be consistent, which is a difficult aspect of posting on social media platforms. If you are not a business, choose a theme you are passionate about, and everything will flow in the set path. If you are a business, make sure that your theme is consistent with your brand, product, and services.

Edit before you post

Editing is the most important process of photography. You don’t need a costly camera to get a great picture. All you need to do is edit to be able to stand out. Real Instagram followers love to see something new and creative. There are a ton of apps that can help you perfect your images, make them attention-grabbing when someone is scrolling through them. Remember, a lot of improvements add up to perfection.

Make use of hashtags and stories

Hashtags are the best way to search on Instagram, and if you want to be found, you must make use of hashtags. They give meaning to the image you are sharing as well as increase exposure. There are a bunch of tags that you can use and increase your visibility, comments, and Instagram likes on this social media platform.

Instagram launched stories in 2016 to be used as an ongoing highlight of your profile. Stories offer a lot of features, from taking polls to the swipe-up option for links to the content. It is one of the easiest ways to grow on Instagram.

Post regularly

Consistency is the key to growth on any social media platform. If you want to make your Instagram profile stand out from the others, then don’t forget to post regularly. The more images you post after you optimize, the more exposure you get using hashtags. You will also receive more comments and likes if you have interesting posts. Posting regularly will ensure that you appear on other people’s feeds more regularly.

Be a curator

Many Instagram users have a niche theme and post very little content, and others are super targeted Instagram accounts that share content on a few different topics. The theme can be hairstyling, a particular breed of dog, skincare, wardrobe malfunction, and so on. By being a curator of these niche content, you can brand yourself as an expert and grow a super targeted Instagram following. You become an influential content curator by sharing highly targeted information to a devoted group of real Instagram followers.

Don’t hold back from commenting and liking

Instagram is a community that relies on your involvement. You can have great content and yet not receive as many likes as you expect. One of the reasons why is because many people on Instagram are reciprocal. These people may comment and like your images if you like or comment on theirs. As much as it sounds immature and unprofessional, if you think about how it works for your good, you may prefer being more active. When you comment on someone’s feed, your profile is seen as being very active. You can attract attention and gain more followers using other’s Instagram feeds.

Geo-tag is very useful

Geo-tag is a great way to make your profile stand out! People not only search for places on Instagram, they also like to stop-by at restaurants, stores, and tourist spots if they like what they see. You can attach your image to a specific location, and if you own a store or a restaurant, it is a great way to attract more customers. If you think geo-tag is not helpful to you if you are not a part of a business, then think about this! You can reach out to local businesses that you think have potential, gather a following of locals, and become an influencer for these businesses. It can help you increase your foot traffic.

Tag others

Did you know that tagging others is a great way to appear on their feed and on their profile page? You can tag people in your image or even in the comment. You can also ask people for their opinion and ask them to tag people your content reminds them of. This may make your post viral as well if the content you post is interesting and has the capacity to grab attention. Tagging is the best way to find more visibility on this social media platform.

Every tip mentioned above has some influence in ensuring that your Instagram profile stands out. All you need to do is pull all these elements together and create a profile that can have a deep connection with the viewers. Instagram is a powerful tool as long as you know how to use it to your benefit.

Instagram Live Can Be the Best Tool You Have Used!

For several years, we have witnessed advertisements grow from newspapers and magazines to radio and television. Advertising grew rapidly, and marketers had ample opportunities to explore different ways to showcase their products and services. Advertisements started appearing on television in the form of videos and progressed to the internet. More options were explored wherein marketers placed their products in movies to gain more visibility. It wasn’t until social media opened its doors that marketers realized that the world of opportunities was vast.

Social media marketing became mainstream with various platforms offering marketers opportunities to grow their business, with Instagram being one among them. Instagram became the platform that every marketer used in the marketing strategy. More and more businesses started using the platform, and Instagram business account boomed. Businesses like to post content and tag loyal customers, which led to increased interest among Instagram followers. As more and more businesses made Instagram a tool to market their brand, several features were added to the platform for the benefit of users, marketers, and real Instagram followers. One such feature that has recently gained a lot of popularity is Instagram live.

What is Instagram Live?

In 2016, Instagram launched Instagram Live, a brilliant feature that lets users broadcast live videos in their feeds. Soon as the feature was launched, it was well-received by Instagram users. In the initial period, it was used to share life experiences, travel stories, vlogs, and more. It was a fun experience that engaged Instagram followers, but the business potential was still in doubt.

Most of the users now know what Instagram Live is. But if you are new to this social media platform, Instagram Live is just another feature on Instagram that allows the user to live-stream to their followers, and engage them in real-time. When you follow an account, you will be notified when a live video starts. Additionally, a ring around the profile picture on Instagram is highlighters, which shows that the account you follow has a Live story up. Real Instagram followers can tune in from there.

With Instagram Live, you can

  • Stream video in real-time
  • Engage your followers as they send Instagram likes and comments
  • Save a replay of the video and upload on Instagram Stories
  • Pin the best comments on top of the video

Every feature of Instagram Live offers a unique benefit to its user. As a marketer, it is up to you how you use these features.

How can you benefit from it?

Instagram offers the highest engagement when compared to any other social media platform. As long as you are competitive, you are bound to be on top of the market; and to be competitive, you must be up to date with the features of Instagram. Instagram Live is a feature that offers immense growth opportunities to its business users. From being able to engage your users in real-time, communicating with viewers, to marketing products and services, Instagram Live offers several benefits. Some of the benefits of using Instagram Live for your business include the following.

It offers more visibility

How many Instagram posts do you view in a day, and how many do you post? Did you know that nearly 70% of the posts do not reach the target customers? Well, that’s a lot of time and effort wasted, right? If you have invested a lot of money into the content and the strategy, that’s a waste of money as well. That’s where Instagram Stories come in. They place your content at the top of your follower’s feeds ensuring that your content is visible.

Instagram Live takes a step further. They are not only placed at the top of the follower’s feeds, but they are highlighted as well. It increases the chances of getting viewed as it increases interest of Instagram followers. To add to the benefit of visibility, Instagram Live is push-notification enabled meaning, if your follower has turned on the feature, they will be alerted when the live session starts. The feature significantly increases the number of views.

It creates a sense of urgency

What keeps people from turning away from Live streaming? Did you know that people have trouble turning away from Live content and they enjoy it due to the sense of urgency it creates? Take, for example, a life sports telecast. From the players to the audience, everyone experiences the same thing at the same time. You don’t know what happens next and this creates a sense of heightened curiosity and a sense of urgency to continue watching.

Instagram Live offers this heightened curiosity that makes the viewer more alert than regular video content. They continue to watch as they feel that if they turn away, they will miss something vital, and this keeps them invested in the Life feed. Well, this shows that they care!

It is authentic

The best part about a live session is that neither the viewers nor the people hosting it knows what will happen next. On that note, it wouldn’t be wrong to say that the content in the Live feed is authentic. Authenticity helps to gain audience trust as it is difficult to fake things like the quality of the product, brand personality, and many other things that people now value.

Additionally, when compared to a regular feed, Instagram Live breaks the barrier between the host and the audience by having a conversation and interaction in real-time. Real-time conversation offers a face-to-face experience that is real, genuine, and personal which creates trust. Authenticity offers transparency which consumers value.

It increases engagement

Did you know that Instagram stories trigger more engagement than Instagram posts? Though stories and Live content are available for 24 hours they generate more engagement as they offer conversation. With Instagram Live, users DM instead of posting an Instagram Like, like in posts, and this offers potential for conversation and in turn increases engagement. Instagram Live offers two-way interaction. You can engage your viewers in a conversation, or respond to their comments as it is happening in real-time.

Imagine the real-time streaming of a production process. You not only increase visibility due to increased curiosity of people, but you also show them that your services are authentic. Your audience is glued to the feed to understand more about how the production process works, which creates a sense of urgency, and lastly, you can ask viewer questions or accept their questions and thus increase engagement.

How to leverage Instagram Live to benefit the business?

Instagram Live is a great tool, especially for businesses; small and big. Here are five ways in which you can leverage Instagram Live for business.

Product launch

Product launch always gets the audience curious. Imagine a product launch hosted on Instagram Live! That’s how you leverage the benefits of this feature. When you talk about a product launch, real Instagram followers are bound to view the live feed as it generates interest. The best way to get more views is to go live once before the product launch and create a buzz. Offer a sneak-peak! It keeps the followers interested and eager to find out more.

Instagram Live is a great opportunity to offer detailed information about the product, its key features, and its uses to the audience.

Q&A session

When you interact with your followers, you offer them an opportunity to trust you. Trust only helps in building a stronger relationship with your customers. A Q&A session does just that. You can host a Q&A session with your Instagram followers and interact with them directly to understand what they feel about your brand.

Use this time to listen to your customers, their concerns, and challenges. Encourage them to ask questions about your products and services and build trust by resolving their queries. When you converse in real-time using Instagram live, your flowers need not wait for their questions to be answered. They get answers to their questions immediately. Remember, a Q&A session works well only if you allow the viewers to post Instagram likes and comments.

Live streaming of Brand Events

Can you imagine the number of people you can reach out to when you host an event? A brand event can be exciting to be a part of. But it is only limited to the people who visit it. You can post pictures and get Instagram likes as well. Is that sufficient to keep the followers engaged? To generate an online buzz, you can live-stream the event by going live on Instagram. You can offer a sneak-peak to your real Instagram followers into the happenings at the event and keep them engaged.

Conduct an interview

If you are a brand, you would have worked with influencers or influential people in the industry. Did you know that an interview with one of the influencers on Instagram Live could increase your brand visibility? Influencers have their loyal followings, and if they come live on Instagram, it will lead to an increase in the number of viewers and followers as well.

Product tutorials

Another way you can leverage on Instagram Live to benefit your business is to offer your followers product tutorials. It is much easier to grasp and understand a product by watching a live feed where your viewers can communicate with you than read a lengthy text guide that comes with images. By using Instagram Live to offer product tutorials, you show that your business is authentic, and you keep your viewers engaged as well.

Instagram Live is a great feature that offers a lot of benefits to businesses. As a marketer, you can use it to increase engagement, increase brand awareness, adjust to having a social presence. If you know how to leverage this feature’s benefits, it must be a part of your marketing strategy.

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